Media Idee - Company Profile

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    Media Idee - Company Profile - Presentation Transcript

    1. ‘media idee’ is a fully-integrated media and communications company offering services in events, branded productions, digital advertising & marketing (interactive) and public relations. We understand brands, markets and the media making us your 'Ideal Medium For Brands'. We are the only company in Pakistan to be complete in all aspects which can find that perfect connection between your products and customers on a 360 platform.
    2. our approach Since inception, media ideé has been delivering strategic marketing opportunities to major corporate clients and the industryís leading brands. Our philosophy has always been that we are the ideal medium for your brands and we have proven it in our relentless pursuit of success for our clients. we consult, create and implement around our clientsí needs, whether they be to build brand awareness, brand enhancement or to actively engage and build dialogue with their consumers.our solutions reach out to your target audience right where they live, work or recreate. creating ideal medium for brands
    3. events creating ideal medium for brands productions public relations Interactive
    4. events BRAND BUILDING EVENTS EXPERIENCE THE BRAND! creating ideal medium for brands
    5. events Media Ideé is capable to design \"BIG CONCEPT\" nation-wide events charged with local color and cultural flavors. Such tasks are carried out in close collaboration with clients marketing, media, interactive and promotional departments. With unparalleled expertise in this sector, we have successfully managed a complete array of corporate events in Pakistan from Corporate Dinners, Brand Launches, to Activations and more. creating ideal medium for brands
    6. types of events We create events tailored to your goals, whether for communicating internally with your employees, externally with your customers or the public at large. Our range of event capabilities include: Promotional Events Public or Sporting Events Concerts & Shows Product Launches Road Shows Trade Shows & Exhibitions Press Events Corporate Meetings & Conferences creating ideal medium for brands
    7. event management services Logistics Communications Creative • Venue Arrangement • Invitations/Confirmations/Badging • Theme Development • Hotel Negotiations • Press Liaison • Content Messaging • Travel Arrangement • Public Relations • Design & Visual • Food & Beverage • Protocol Managers • Branding Specialists • Security • Press Releases/Articles • Collateral Material • Registration Personnel • Speech Writing • Entertainment & Talent • Direction & Production creating ideal medium for brands
    8. productions SOLID PRODUCTIONS MAKING BRANDS COME ALIVE! creating ideal medium for brands
    9. Branded Production: We take our own original ideas and develop and refine them all the way through execution—from beginning with an idea to what you see on the screen. We do it all: pre-production, production, post-production and delivery to on-air. We also team up with production partners in Pakistan and abroad for the highest quality end product possible. The purpose of our programming content is primarily to inspire, empower and entertain your customer. Our Production Resources Staging & Production Equipment Multimedia & Video Lighting & Sound Photographers Branded Entertainment Services creating ideal medium for brands
    10. Brand Integration through Television, Motion Pictures, Radio Broadcasts, Video CDs etc with the aid of: Advertiser Sponsored Programming Talk / Game / Reality TV Shows Theme Development and Script Write-Ins Title Sponsorships Creative for Day Branding /Linking Branded Music Videos Documentaries Product Placement We can even Manage Brand Representation or Managing the presence of the brands in Hot Upscale Films, Soaps, TV Shows, Music Charts, Awards Shows, Tele-films, Celebrity Endorsements and other TV Properties. creating ideal medium for brands
    11. public relations CRYSTAL CLEAR PUBLIC RELATIONS CREATING REAL, TANGIBLE CONNECTIONS! creating ideal medium for brands
    12. PR: Media Ideé is also a strategic, high impact PR firm focused on helping brands stand out from the crowd. We use our PR tool to change mindsets instead of just perceptions. Our aim is to put our clients at the top of the media agenda and keep them there whether it's a brand they're promoting or a cause that they have in mind. PR Services Media Relations Branding & Messaging Company & Product Launches Thought Leadership Issues & Crises Management International Conferences Sponsorship Exploitation Interactive & Blogging creating ideal medium for brands
    13. Interactive POWERFUL INTERACTIVE CONNECTING BRANDS DIGITALLY! creating ideal medium for brands
    14. Interactive: As we move further away from the traditional TV and press advertising models, it requires true understanding of brands, markets and new media to answer the big questions. Media Idee Interactive helps our clients express and differentiate their brands personally through engaging storytelling that excites, informs and entertains across all relevant platforms and devices. creating ideal medium for brands
    15. About Intelligenes specializes in the development of effective, enterprise-levelapplications. Solving mission-critical problems is what we do. Our expertiseand our ability to combine the latest technologies with practical and efficient businessstrategies will give you the best competitive advantage. Interactive Services: In a nutshell, we have the capability to handle: • Interactive Marketing andCommunication • Rich Media Campaigns • Video Brand Experiences • Social Networking • E-Learning Tools • Search Engine Optimization (SEO) Services • Digital Lead Generation • Content Management Services • Data Mining and ROI assessment • Application Development • Digital Media Buying creating ideal medium for brands
    16. we have the capability to handle: • Interactive Marketing and Communication • Rich Media Campaigns • Video Brand Experiences • Social Networking • E-Learning Tools • Search Engine Optimization (SEO) Services • Digital Lead Generation • Content Management Services • Data Mining and ROI assessment • Application Development • Digital Media Buying creating ideal medium for brands
    17. meet the team creating ideal medium for brands
    18. ehmer kirmani ceo very few people understand the oncoming 'convergence' between traditional media & new media. ehmer is amongst those who does and is taking steps to take advantage of this 'communications revolution'. his vision is to make media idee indispensable to the industry by increasing high value offerings to his clients, leveraging brand based 'experiential' opportunities, and developing content that can anchor offerings across all channels. he with his team are fundamentally reshaping the brand world as you know it.he has, worked with indus motors, mobilink, ici, nestle, mayfair, continental biscuits, pak american fertilizers, berger, habib oil, zulfiqar ali industries, kolson, wazir ali industries, shezan, tapal, national foods. creating ideal medium for brands
    19. khwaja umair group strategist 'We don't need no thought control' is the motto of this Brand Strategist. He manages to balance the calmness of his strategic training conferred on him by his MBA with his 'out of control' creativity, coming up with creative strategies that have paved new paths for his multiple clients over the years. creating ideal medium for brands
    20. omer qureshi group creative director with over 20 years of experience and a portfolio that comprises of local and international creative done with agencies such as interflow, jwt- asiatic, spectrum and heading the creative division at lakson tobacco, omer has the breadth and depth of expertise that very few creative directors can meet. trained by film & production companies in uk, usa, australia, bangkok & india he's conceptualized and executed reality shows such as 'morven gold adventure series' to branded videos such as 'rhythm of unity' & 'james bond'. he has to date worked with clients such as unilevers, pepsi, nestle, colgate-palmolive, ebm, clover foods, rafhan, citi bank, abn-amro, lakson tobacco, philips, singer, ciba, ici, gul ahmed, mitchell's, polka ice cream, caltex, mohammad farooq textiles, jaffer brothers, national foods, tapal, patel foods, diamond foams and pak-american fertilizers. creating ideal medium for brands
    21. gul-e-rana nida siddiqui zarmina masud producer creative manager fashion consultant she has a degree in fashion design nida acts as the custodian to the design zarmina is the hottest fashion designer from hammersmith college, uk and a and creative team of mi. she manages to hit the pakistani markets in years. natural ability to initiate, coordinate, the planning and creative development her designs fuse modernism with our supervise and controls matters related of our projects. her creative and own traditions. to production. her expertise lies in aesthetic skills balanced with her team tailoring, sketching original designs, building skills gives her a pivotal role besides looking after her own labels creating patterns and constructing in the organization. nida is a mba from she also consults us on various garments/ costume building, wardrobe cbm. having a practical experience of projects. with more than 5 years of accessories & props. with her extensive over 1 year with abn amro on the brand marketing experience with leading organizational skills, work ethic & management side as well as various multi-nationals and a proven ability to attention to details, no shoot is other organizations including reach targeted goals, her strong complete without her magic. past advertising agencies she is going to analytical & problem solving skills experience: ici, paktel, ufone, national be the impetus behind both the brand combined with her understanding of foods, soya supreme, super crisps and & creative teams. the fashion industry and target markets other film & tv productions. makes her invaluable. creating ideal medium for brands
    22. hamid asadullah director one of the most persistent and visionary people of the advertising sector, hamid asadullah is a seasoned advertising professional and he has had a diverse experience of working with the most prestigious advertising agencies like mnj communications, orient-mccann and mass advertising (pvt) ltd besides working with ad-vision- a cctv network company. khawaja umairgroup strategist‘we don’t need no thought control’ is the motto of this brand strategist. he manages to balance the calmness of his strategic training conferred on him by his mba with his ‘out of control’ creativity, coming up with creative strategies that have paved new paths for his multiple clients over the years. creating ideal medium for brands
    23. irshad gm operations Irshad is responsible for the onsite supervision, support and execution of events across Pakistan. He has solid knowledge of all forms of activations including in-depth insights into the lives of the consumers. The company prides him because of his strong analytical skill, organizational capability, highly developed negotiation skills, result orientation, excellent analytical ability and high initiative. He has been specially trained by P&G in its first Events Management Unit. His experience includes companies such as P&G, Nestle, Dalda, LU Biscuits, ICI, National Foods, Mayfair, Tapal, Shell Pakistan, and PSO. creating ideal medium for brands
    24. Spotlight: We've earned some rave reviews and made more than a few special memories for our clients and their consumers alike. creating ideal medium for brands
    25. Launch event of ICI Odorless Matt Enamel, held in Lahore, Karachi and Islamabad. After a magic and musical show, huge oyster shells dramatically opened to reveal large containers of ICI Odorless Enamel, the activity inspired from the pearl on the packaging. creating ideal medium for brands
    26. The launch event based on values such as protection of exterior, long lasting, color was held for ICI Weathershield Fresh in Karachi, Lahore and Islamabad. A dramatic theatrical performance finished with the product launch. creating ideal medium for brands
    27. Maggi Noodles BTL school activity which taking a patriotic theme, induced kids to set a world record together. After an intra-school painting contest, 50,000 children from schools of Karachi, Lahore and Islamabad collectively painted the world’s largest hand painted mural which will be entered into the Guinness Book of Records. creating ideal medium for brands
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    31. To establish the ‘10 signs of Nutrition’ amongst the Target Audience, we setup Nido stalls outside stores and malls of Karachi, Lahore & Islamabad. Stalls were equipped with scales to measure a child’s height, weight and strength after which they were briefed about how to gain all the signs of nutrition. creating ideal medium for brands
    32. A DDS activity for Nido in which the main communication message of ‘Fortified’ was presented after which activities and games were held at the Nido float. We targeted apartment complexes and households in Karachi. creating ideal medium for brands
    33. We activated Ronaq’s platform through taking ownerships of ‘Sahelis’. The core message was communicated to its young female audience through a game and cooking show across Karachi, Lahore, Islamabad. creating ideal medium for brands
    34. Character activation through edu-tainment including sampling and puppet show activity for Maggi Noodles was held in more than 1000 schools of the top ten cities for increasing market share. creating ideal medium for brands
    35. Experiential campaign to establish ‘Squeezy’ (life karay easy) SKU in the target market. Nationwide sampling activity was held in malls and outside key-stores to educate consumers about Squeezy and generate trial. creating ideal medium for brands
    36. Launch event of the Maggi Chinese Recipes at Karachi, Lahore & Islamabad. Besides this, a nationwide store sampling and a DDS activity was also undertaken. creating ideal medium for brands
    37. This was a rural activation with activities on floats followed by musical concerts in 30 towns of upper/lower Punjab and Northern Areas of Pakistan. Dhammal was primarily an acitivity to increase market share in the rural sector for Candi. creating ideal medium for brands
    38. Paktel BTL Activity In Karachi, Lahore, Multan, Faisalabad, Islamabad to increase usage. creating ideal medium for brands
    39. A stall activation was undertaken to increase the share of market for Nestle Pure Life Jumbo Bottles in the residential market. Targeting key stores in different cities, people were engaged through the offer of a Rs. 500 cash- back on signing up with Nestle. creating ideal medium for brands
    40. We organized a qawali evening for the employees of Interbank as a corporate event. The brief was to have a traditional setting. Thus we designed the event utilizing the Mughal motifs and colours. creating ideal medium for brands
    41. Character activation through edu-tainment including sampling and puppet show activity for Maggi Noodles was held in more than 1000 schools of the top ten cities for increasing market share. creating ideal medium for brands
    42. Some of the activations done for LU Biscuits. creating ideal medium for brands
    43. For mother’s day, we activated the campaign in over 100 schools of Karachi, Lahore & Islamabad. Dalda wanted to associate itself with being the choice of an expert Mother. Thus the Mother’s Day activity utilized this communication message and built it on ground. creating ideal medium for brands
    44. Sampling activity of Tapal Ice Tea, held at leading malls of the Country. Games were used for audience engagement, which built further the chill karo platform of the brand. creating ideal medium for brands
    45. Product Launch for Dewan Sugarita. Focusing on the natural aspect of Sugarita, we designed an ambience built on the 'Sweet By Nature' theme. creating ideal medium for brands
    46. A Corporate Event for Interwood under 'Wood Wonders' theme was designed for highlighting the elegance and class of the products. We associated Interwoods' products with the wonders of the world to give it a premium image. creating ideal medium for brands
    47. This was designed for the National Foods exhibition in Cologne, Germany. The communication was 'The Complete Pakistani Food Experience' based on the Mughal Theme. creating ideal medium for brands
    48. These were designed for the instore activity for Palmolive highlighting the natural aspect of the new product range. creating ideal medium for brands
    49. An event designed for the Government of Pakistan & PLGMEA, the '4th Dimension' took a walk through how advanced Pakistan was in the field of Leather and how it could serve the interests of global brands. creating ideal medium for brands
    50. This was the themed area which we designed for the GOP initiative to modernize 'Burns Road' in Karachi to a proper food street. creating ideal medium for brands
    51. This was another initiative with the GOP where they wanted to launch a Knowledge Train across Pakistan to futher educate the youth about the Virtual University and opportunities. creating ideal medium for brands
    52. Tigers was a corporate event designed for P&G's Annual Awards given to the agencies. We associated the tiger and its qualities with the people of P&G and through the awards demonstrated how P&Gers are still the lords of the 'corporate' jungle. creating ideal medium for brands
    53. DKD was a platform suggested to take ownership of the complete music scene in Pakistan.'Dharti Ki Dhun' reality show was to build on Telenor Talkshawk’s equity of fandom, glamour and music platform. creating ideal medium for brands
    54. Pride of Pakistan Awards was a reality based show in which we were to find the 'unsung heroes' of Pakistan and bring their achievements to the general public. creating ideal medium for brands
    55. Building on the 'inner strength' platform of Tapal Tezdam, we proposed a Rural activation where through various activities, we will build on the 'tagra josh', 'tagra maza' values of the brand. creating ideal medium for brands
    56. Launch event of the Ac Nielsen Panel product in Pakistan. The event was inspired by the fact that it was the first time AC Nielsen would be opening up the cupboard to the Pakistani marketeer. creating ideal medium for brands
    57. These were designed for the instore activity for Palmolive highlighting the natural aspect of the new product range. creating ideal medium for brands
    58. Star Power is a Talent Hunt show which will choose the next model of Pakistan. A show mixing drama with glamour, it will bring the reality TV craze to Pakistan. creating ideal medium for brands
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    63. To activate the brand amongst the increasingly tech-savvy youth of Pakistan, Tapal Ice Tea developed the first branded portal of Pakistan www.chillkaro.com to engage its Target Audience online. creating ideal medium for brands
    64. Some of the projects done by the team in the past. creating ideal medium for brands

    + Umair MohsinUmair Mohsin, 2 years ago

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