‘media idee’ is a fully-integrated media and communications company offering services in events, branded productions,
digital advertising & marketing (interactive) and public relations. We understand brands, markets and the media making
us your 'Ideal Medium For Brands'.
We are the only company in Pakistan to be complete in all aspects which can find that perfect connection between
your products and customers on a 360 platform.

our approach
Since inception, media ideé has been delivering strategic marketing opportunities to
major corporate clients and the industryís leading brands. Our philosophy has always
been that we are the ideal medium for your brands and we have proven it in our
relentless pursuit of success for our clients.
we consult, create and implement around our clientsí needs, whether they be to build
brand awareness, brand enhancement or to actively engage and build dialogue with
their consumers.our solutions reach out to your target audience right where they live,
work or recreate.
creating ideal medium for brands

events
creating ideal medium for brands productions
public relations
Interactive

events
BRAND BUILDING EVENTS
EXPERIENCE THE BRAND!
creating ideal medium for brands

events
Media Ideé is capable to design \"BIG CONCEPT\" nation-wide events charged with local color and cultural flavors. Such
tasks are carried out in close collaboration with clients marketing, media, interactive and promotional departments.
With unparalleled expertise in this sector, we have successfully managed a complete array of corporate events in Pakistan
from Corporate Dinners, Brand Launches, to Activations and more.
creating ideal medium for brands

types of events
We create events tailored to your goals, whether for communicating internally with your employees, externally with
your customers or the public at large.
Our range of event capabilities include:
Promotional Events
Public or Sporting Events
Concerts & Shows
Product Launches
Road Shows
Trade Shows & Exhibitions
Press Events
Corporate Meetings & Conferences
creating ideal medium for brands

event management services
Logistics Communications Creative
• Venue Arrangement • Invitations/Confirmations/Badging • Theme Development
• Hotel Negotiations • Press Liaison • Content Messaging
• Travel Arrangement • Public Relations • Design & Visual
• Food & Beverage • Protocol Managers • Branding Specialists
• Security • Press Releases/Articles • Collateral Material
• Registration Personnel • Speech Writing • Entertainment & Talent
• Direction & Production
creating ideal medium for brands

productions
SOLID PRODUCTIONS
MAKING BRANDS COME ALIVE!
creating ideal medium for brands

Branded Production:
We take our own original ideas and develop and refine them all the way through execution—from beginning with an
idea to what you see on the screen. We do it all: pre-production, production, post-production and delivery to on-air. We
also team up with production partners in Pakistan and abroad for the highest quality end product possible. The purpose
of our programming content is primarily to inspire, empower and entertain your customer.
Our Production Resources
Staging & Production Equipment
Multimedia & Video
Lighting & Sound
Photographers
Branded Entertainment Services
creating ideal medium for brands

Brand Integration through Television, Motion Pictures, Radio Broadcasts,
Video CDs etc with the aid of:
Advertiser Sponsored Programming
Talk / Game / Reality TV Shows
Theme Development and Script Write-Ins
Title Sponsorships
Creative for Day Branding /Linking
Branded Music Videos
Documentaries
Product Placement
We can even Manage Brand Representation or Managing the presence of the brands in Hot Upscale Films, Soaps, TV
Shows, Music Charts, Awards Shows, Tele-films, Celebrity Endorsements and other TV Properties.
creating ideal medium for brands

public relations
CRYSTAL CLEAR PUBLIC RELATIONS
CREATING REAL, TANGIBLE CONNECTIONS!
creating ideal medium for brands

PR:
Media Ideé is also a strategic, high impact PR firm focused on helping brands stand out from the crowd. We use our
PR tool to change mindsets instead of just perceptions. Our aim is to put our clients at the top of the media agenda and
keep them there whether it's a brand they're promoting or a cause that they have in mind.
PR Services
Media Relations
Branding & Messaging
Company & Product Launches
Thought Leadership
Issues & Crises Management
International Conferences
Sponsorship Exploitation
Interactive & Blogging
creating ideal medium for brands

Interactive
POWERFUL INTERACTIVE
CONNECTING BRANDS DIGITALLY!
creating ideal medium for brands

Interactive:
As we move further away from the traditional TV and press advertising models, it requires true understanding of brands,
markets and new media to answer the big questions.
Media Idee Interactive helps our clients express and differentiate their brands personally through engaging storytelling
that excites, informs and entertains across all relevant platforms and devices.
creating ideal medium for brands

About
Intelligenes specializes in the development of effective, enterprise-levelapplications. Solving mission-critical problems
is what we do. Our expertiseand our ability to combine the latest technologies with practical and efficient businessstrategies
will give you the best competitive advantage.
Interactive Services:
In a nutshell, we have the capability to handle:
• Interactive Marketing andCommunication
• Rich Media Campaigns
• Video Brand Experiences
• Social Networking
• E-Learning Tools
• Search Engine Optimization (SEO) Services
• Digital Lead Generation
• Content Management Services
• Data Mining and ROI assessment
• Application Development
• Digital Media Buying
creating ideal medium for brands

we have the capability to handle:
• Interactive Marketing and Communication
• Rich Media Campaigns
• Video Brand Experiences
• Social Networking
• E-Learning Tools
• Search Engine Optimization (SEO) Services
• Digital Lead Generation
• Content Management Services
• Data Mining and ROI assessment
• Application Development
• Digital Media Buying
creating ideal medium for brands

meet the team
creating ideal medium for brands

ehmer kirmani
ceo
very few people understand the oncoming 'convergence' between
traditional media & new media. ehmer is amongst those who does and
is taking steps to take advantage of this 'communications revolution'.
his vision is to make media idee indispensable to the industry by increasing
high value offerings to his clients, leveraging brand based 'experiential'
opportunities, and developing content that can anchor offerings across
all channels. he with his team are fundamentally reshaping the brand
world as you know it.he has, worked with indus motors, mobilink, ici,
nestle, mayfair, continental biscuits, pak american fertilizers, berger,
habib oil, zulfiqar ali industries, kolson, wazir ali industries, shezan,
tapal, national foods.
creating ideal medium for brands

khwaja umair
group strategist
'We don't need no thought control' is the motto of this Brand Strategist.
He manages to balance the calmness of his strategic training conferred
on him by his MBA with his 'out of control' creativity, coming up with
creative strategies that have paved new paths for his multiple clients
over the years.
creating ideal medium for brands

omer qureshi
group creative director
with over 20 years of experience and a portfolio that comprises of local
and international creative done with agencies such as interflow, jwt-
asiatic, spectrum and heading the creative division at lakson tobacco,
omer has the breadth and depth of expertise that very few creative
directors can meet. trained by film & production companies in uk, usa,
australia, bangkok & india he's conceptualized and executed reality
shows such as 'morven gold adventure series' to branded videos such
as 'rhythm of unity' & 'james bond'.
he has to date worked with clients such as unilevers, pepsi, nestle,
colgate-palmolive, ebm, clover foods, rafhan, citi bank, abn-amro,
lakson tobacco, philips, singer, ciba, ici, gul ahmed, mitchell's, polka
ice cream, caltex, mohammad farooq textiles, jaffer brothers, national
foods, tapal, patel foods, diamond foams and pak-american fertilizers.
creating ideal medium for brands

gul-e-rana nida siddiqui zarmina masud
producer creative manager fashion consultant
she has a degree in fashion design nida acts as the custodian to the design zarmina is the hottest fashion designer
from hammersmith college, uk and a and creative team of mi. she manages to hit the pakistani markets in years.
natural ability to initiate, coordinate, the planning and creative development her designs fuse modernism with our
supervise and controls matters related of our projects. her creative and own traditions.
to production. her expertise lies in aesthetic skills balanced with her team
tailoring, sketching original designs, building skills gives her a pivotal role besides looking after her own labels
creating patterns and constructing in the organization. nida is a mba from she also consults us on various
garments/ costume building, wardrobe cbm. having a practical experience of projects. with more than 5 years of
accessories & props. with her extensive over 1 year with abn amro on the brand marketing experience with leading
organizational skills, work ethic & management side as well as various multi-nationals and a proven ability to
attention to details, no shoot is other organizations including reach targeted goals, her strong
complete without her magic. past advertising agencies she is going to analytical & problem solving skills
experience: ici, paktel, ufone, national be the impetus behind both the brand combined with her understanding of
foods, soya supreme, super crisps and & creative teams. the fashion industry and target markets
other film & tv productions. makes her invaluable.
creating ideal medium for brands

hamid asadullah
director
one of the most persistent and visionary people of the advertising
sector, hamid asadullah is a seasoned advertising professional and he
has had a diverse experience of working with the most prestigious
advertising agencies like mnj communications, orient-mccann and
mass advertising (pvt) ltd besides working with ad-vision- a cctv network
company. khawaja umairgroup strategist‘we don’t need no thought
control’ is the motto of this brand strategist. he manages to balance
the calmness of his strategic training conferred on him by his mba
with his ‘out of control’ creativity, coming up with creative strategies
that have paved new paths for his multiple clients over the years.
creating ideal medium for brands

irshad
gm operations
Irshad is responsible for the onsite supervision, support and execution
of events across Pakistan.
He has solid knowledge of all forms of activations including in-depth
insights into the lives of the consumers. The company prides him
because of his strong analytical skill, organizational capability, highly
developed negotiation skills, result orientation, excellent analytical
ability and high initiative. He has been specially trained by P&G in its
first Events Management Unit.
His experience includes companies such as P&G, Nestle, Dalda, LU
Biscuits, ICI, National Foods, Mayfair, Tapal, Shell Pakistan, and PSO.
creating ideal medium for brands

Spotlight:
We've earned some rave reviews and made more than a few special memories for our clients and their consumers alike.
creating ideal medium for brands

Launch event of ICI Odorless Matt Enamel, held
in Lahore, Karachi and Islamabad. After a magic
and musical show, huge oyster shells dramatically
opened to reveal large containers of ICI Odorless
Enamel, the activity inspired from the pearl on
the packaging.
creating ideal medium for brands

The launch event based on values such as
protection of exterior, long lasting, color was
held for ICI Weathershield Fresh in Karachi,
Lahore and Islamabad. A dramatic theatrical
performance finished with the product launch.
creating ideal medium for brands

Maggi Noodles BTL school activity which taking
a patriotic theme, induced kids to set a world
record together. After an intra-school painting
contest, 50,000 children from schools of Karachi,
Lahore and Islamabad collectively painted the
world’s largest hand painted mural which will
be entered into the Guinness Book of Records.
creating ideal medium for brands

creating ideal medium for brands

creating ideal medium for brands

creating ideal medium for brands

To establish the ‘10 signs of Nutrition’ amongst
the Target Audience, we setup Nido stalls outside
stores and malls of Karachi, Lahore & Islamabad.
Stalls were equipped with scales to measure a
child’s height, weight and strength after which
they were briefed about how to gain all the signs
of nutrition.
creating ideal medium for brands

A DDS activity for Nido in which the main
communication message of ‘Fortified’ was
presented after which activities and games were
held at the Nido float. We targeted apartment
complexes and households in Karachi.
creating ideal medium for brands

We activated Ronaq’s platform through taking
ownerships of ‘Sahelis’. The core message was
communicated to its young female audience
through a game and cooking show across Karachi,
Lahore, Islamabad.
creating ideal medium for brands

Character activation through edu-tainment
including sampling and puppet show activity for
Maggi Noodles was held in more than 1000
schools of the top ten cities for increasing market
share.
creating ideal medium for brands

Experiential campaign to establish ‘Squeezy’ (life
karay easy) SKU in the target market. Nationwide
sampling activity was held in malls and outside
key-stores to educate consumers about Squeezy
and generate trial.
creating ideal medium for brands

Launch event of the Maggi Chinese Recipes at
Karachi, Lahore & Islamabad. Besides this, a
nationwide store sampling and a DDS activity
was also undertaken.
creating ideal medium for brands

This was a rural activation with activities on floats
followed by musical concerts in 30 towns of
upper/lower Punjab and Northern Areas of
Pakistan. Dhammal was primarily an acitivity to
increase market share in the rural sector for
Candi.
creating ideal medium for brands

Paktel BTL Activity In Karachi, Lahore, Multan,
Faisalabad, Islamabad to increase usage.
creating ideal medium for brands

A stall activation was undertaken to increase the
share of market for Nestle Pure Life Jumbo Bottles
in the residential market.
Targeting key stores in different cities, people
were engaged through the offer of a Rs. 500 cash-
back on signing up with Nestle.
creating ideal medium for brands

We organized a qawali evening for the employees
of Interbank as a corporate event. The brief was
to have a traditional setting. Thus we designed
the event utilizing the Mughal motifs and colours.
creating ideal medium for brands

Character activation through edu-tainment
including sampling and puppet show activity for
Maggi Noodles was held in more than 1000
schools of the top ten cities for increasing market
share.
creating ideal medium for brands

Some of the activations
done for LU Biscuits.
creating ideal medium for brands

For mother’s day, we activated the campaign
in over 100 schools of Karachi, Lahore &
Islamabad. Dalda wanted to associate itself
with being the choice of an expert Mother.
Thus the Mother’s Day activity utilized this
communication message and built it on
ground.
creating ideal medium for brands

Sampling activity of Tapal Ice Tea, held at leading
malls of the Country. Games were used for audience
engagement, which built further the chill karo
platform of the brand.
creating ideal medium for brands

Product Launch for Dewan Sugarita. Focusing on the natural
aspect of Sugarita, we designed an ambience built on the 'Sweet
By Nature' theme.
creating ideal medium for brands

A Corporate Event for Interwood
under 'Wood Wonders' theme
was designed for highlighting
the elegance and class of the
products. We associated
Interwoods' products with the
wonders of the world to give it
a premium image.
creating ideal medium for brands

This was designed for the National Foods exhibition in Cologne,
Germany. The communication was 'The Complete Pakistani Food
Experience' based on the Mughal Theme.
creating ideal medium for brands

These were designed for the instore activity for Palmolive highlighting the natural aspect of the new product range.
creating ideal medium for brands

An event designed for the
Government of Pakistan &
PLGMEA, the '4th Dimension'
took a walk through how
advanced Pakistan was in the
field of Leather and how it could
serve the interests of global
brands.
creating ideal medium for brands

This was the themed
area which we designed
for the GOP initiative to
modernize 'Burns Road'
in Karachi to a proper
food street.
creating ideal medium for brands

This was another initiative
with the GOP where they
wanted to launch a
Knowledge Train across
Pakistan to futher educate
the youth about the Virtual
University and
opportunities.
creating ideal medium for brands

Tigers was a corporate event designed for P&G's Annual
Awards given to the agencies. We associated the tiger and
its qualities with the people of P&G and through the awards
demonstrated how P&Gers are still the lords of the 'corporate'
jungle.
creating ideal medium for brands

DKD was a platform suggested to take ownership of the complete music scene in Pakistan.'Dharti Ki Dhun' reality show was
to build on Telenor Talkshawk’s equity of fandom, glamour and music platform.
creating ideal medium for brands

Pride of Pakistan Awards was
a reality based show in which
we were to find the 'unsung
heroes' of Pakistan and bring
their achievements to the
general public.
creating ideal medium for brands

Building on the 'inner strength' platform of Tapal Tezdam, we proposed a Rural activation where through various
activities, we will build on the 'tagra josh', 'tagra maza' values of the brand.
creating ideal medium for brands

Launch event of the Ac Nielsen Panel product in Pakistan. The event was inspired by the
fact that it was the first time AC Nielsen would be opening up the cupboard to the
Pakistani marketeer.
creating ideal medium for brands

These were designed for the instore activity for Palmolive highlighting the natural
aspect of the new product range.
creating ideal medium for brands

Star Power is a Talent Hunt show which will choose the next model of Pakistan. A show mixing
drama with glamour, it will bring the reality TV craze to Pakistan.
creating ideal medium for brands

creating ideal medium for brands

creating ideal medium for brands

creating ideal medium for brands

creating ideal medium for brands

To activate the brand amongst the
increasingly tech-savvy youth of
Pakistan, Tapal Ice Tea developed the
first branded portal of Pakistan
www.chillkaro.com to engage its Target
Audience online.
creating ideal medium for brands

Some of the projects done by the team in the past.
creating ideal medium for brands