Social Computing & Sustainability
Liam Keating
Director,
APAC SMG IT Operations

This presentation is for informational purposes only.
INTEL MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.
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trademarks of Intel Corporation in the U.S. and other countries.
*Other names and brands may be claimed as the property of others.
Copyright © 2008, Intel Corporation. All rights reserved.
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Agenda
IT@Intel
Social Computing
Sustainability
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IT@Intel- Straight Talk with Intel’s IT Leaders
Learn more about Intel IT’s
operations and best
practices in strategic focus
areas:
– Mobility and wireless
– Data centers and servers
– Client management
– IT business management
– Sustainability
– Virtualization
– Cloud computing
www.intel.com/it

IT@Intel- Sharing our Best Practices and Experiences
Customer
Content Events Social Media
Meetings
Engage and
• Data Center communicate
• White papers Summits Open, peer-to-
• Client Summits
with Intel IT
• Videos peer dialogue
• CIO experts on the
• Presentations with Intel IT
Workshops Open Port IT
• Webcasts experts
• Industry events Community
Visit www.intel.com/IT or
Contact your Intel Representative

Intel IT Operations Environment
Intel’s IT employees: 5,700
IT sites: 66 in 28 countries
Who do we support?
Employees: 83,000 in 150 sites
Data centers: 97 worldwide
~80% client mix to mobile
6,300 wireless access points
148 million e-mail messages per month
>90% adoption of IM
18PB of storage capacity
989 terabytes backup data per month
>35 million Telephony min/month
Copyright © 2009, Intel Corporation. All rights reserved.

Some Perspective….
Keep Your Scary Software Out of the Workplace!
1994
– Email has no place at work
1996
– Internet access has no place at work
1998
– eCommerce is too high a risk for our company
2002
– Instant Messaging has no place at work
2005
– Social Software has no place at work
Source: Go Big Always
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The Perfect Storm
Environmental Pressures Converge on the Enterprise
Face of Our IT Workforce is Changing
Gen Y Baby Boomers
“Connected” Gen Y Knowledge exiting with
entering & demanding retiring workers
new ways to work
Consumerization of IT
Technology
Employees using newer technology at
home - demand same at work
“Identify the future that has already happened”
–Peter Drucker
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Intel IT Definition
What is the Social Enterprise?
Enterprise Social Computing:
– The next generation of online collaborative technologies and
practices that people use within the enterprise to share knowledge,
expertise, experiences and insight with each other.
Enables:
– Improvement of sharing, discovery and aggregation of information
– Finding experts fast
– Expanding network & enhance career development
– Aiding real-time collaboration
– Sharing innovative ideas
– Building community
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Enterprise Social Computing
Catalyst for Business Transformation
Traditional Enterprise Social Enterprise 2.0
Information Workforce
Aggregated
Distributed
Content user generated
Content repository focused
Employee Centered
Corporate Centered
Transparency
Individual/Small Group Wisdom
Wisdom of Crowds
Unknown Knowledge
Six Degrees
Tacit Knowledge
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Where is the business value?
Key challenges we are addressing
– Work more effectively over time & distance
– Engage the Gen Y worker
– Connect & engage employees to make Intel feel “small” - tackle
feelings of isolation
– Mitigate impact of a maturing workforce
– Improve speed of finding relevant information & people
Focus on People –
Make them more effective at what they do
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The Train is Coming:
Steps to Get Ahead
Explore
– Start using the tools
– Consider the cost of inaction
– What are the silos?
Act
– If IT doesn’t act quickly, somebody else will
– Identify “low-hanging” business value
– Shop for a suite of tools, not disparate solutions
– Integrate tools into business processes
– Conduct security, risk and privacy assessment early
– Document “Terms of Use” policy that align with current
code of conduct
Nurture
– Don’t deploy and walk away
– Provide training to facilitate “ways to collaborate” behavior change
– Show “what’s in it for me?”
– Leverage business partnerships
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Sustainability- The Challenge!
Consume less Resources, Emit less Waste through sustainable
IT Practices
IT Sustainability is the study and practice of using information and computing technology
resources, in a manner that supports the planet indefinitely.
Sustainability is achieved through reducing total consumption, actively reusing and recycling
resources and by utilizing efficient technologies to improve performance.
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www.intel.com/it

Intel IT’s Approach
Develop a cohesive strategy that addresses consumption and
waste while creating a sense of urgency across IT.
Establish our Roadmap and Baseline measurements.
Set challenging goals with action plans to address
sustainability.
Measure, monitor, and raise the bar.
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www.intel.com/it

IT Sustainability Program Office
Strategy Development & Develop & Deliver Drive IT Project &
Education Sustainability Metrics Innovation Portfolio
Platform Design Team, Industry Leadership Eco-Tech, Employee &
Opportunity & Input Community Alignment

Framework & Descriptions
Data Office & Business IT for Buildings
Center Productivity Capabilities
Energy
Responsible Sourcing
Consume less Resources
Water
Reduce Consumption
Responsible Reuse, Recycle and Disposition e-
Emit Less Waste
Waste
Supplies
Waste
Water
Transpor
t Compliance: Data & information to meet global regulations & standards Carbo
n
Buildings Technology, Innovation: New tech to improve sustainability & Intel platforms
Office
Waste
Softwar Education, Comm’s & Decision Making: TPOV, IT Sustainability Principals
e
Industry Influence: Share best known methods to influence industry
Hardwar
e
Measurements: Baseline metrics & goals for resource & waste reduction

Opportunity: Data Center Optimization
2004 2008
5.1M bops 5.1M bops
6 Racks 1 Racks
126 Servers 17 Blades
240 Sq ft 40 Sq ft
48 kW 6 kW
Annual
Energy Cost Energy Savings Floor Space
87% $53K 83%
REDUCTION SAVINGS REDUCTION
Source: Intel internal measurements, January 16, 2008. Performance comparison using SPECjbb2005 bops (business operations per second) between (2004) Intel Xeon
processor (single-core, 3.6 GHz) and (2008) 2-socket Intel Xeon processor E5450 (quad-core, 3.0 GHz, 80w, 1333 MHz) on 2-socket servers measured 8/22/07. 1 Floor
space based foot on sq ft reduction. 2 Energy costs based on total solution rack power. 3 Energy Savings based on an electric rate of $0.10/kWh assuming 33% average
server load. 4 ROI is calculated based on cost of new servers ($6,264 per server pricing based on HP DL 380G5 (32GB RAM) as of Nov 17, 2007. source www.hp.com)
divided by energy savings per year. Actual performance results and savings may vary depending on configuration
Source: Comparison of SPECjbb2005 business operations per second (bops)

Example: Data Center Metering & Monitoring
Context:
5 year old 5500 sft DC in Asia
PUE: 1.99 in 2007
DC build on old design principles (24-inch raised floor, a 10-foot-high false ceiling that is not used as a
return air plenum, and no hot aisle containments)
Metering Initiative
Established Baselines and measurement goals
Installed Energy Meters
Data Collection & Analysis (Power Utilization of IT and Cooling equipment and Power Losses)
Increase Set point from 19 to 23 Centigrade
Reduced usage of humidity controls to 3 months a year
Result
Improving the PUE index of this data center from 1.99 in 2007 to 1.81 in 2008 provided performance and
financial benefits including:
Annual energy cost savings of USD 77,000 with an average load of 9,672 kilowatt-hours (kWh) per day
10 percent improvement in operational efficiency
ROI justification for retrofitting the DC to further improve rack power density by 2.8x, from 5 kilowatts (kW)
per rack to 14 kW per rack

Opportunity: Energy Efficient PCs
1,200
Unmanaged
Kilowatt-Hours Consumed
1000 Managed
8%
Managed and Mobile
800
per Year
30%
600
Kilowatt
400
65%
200
74%
0
Intel® Pentium® Intel Pentium Intel® Core™2 Duo Intel Core 2 Duo Intel Core 2 Duo
Processor 945 Processor 945 Processor E6550 Processor E6550 Processor T7700
CRT Display LCD Display LCD Display LCD display Mobile Platform
Greater than 17x Reduction in Estimated Annual Power Consumption
Performance tests/ratings are provided assuming specific computer systems and/or components and reflect the approximate performance of Intel products as
measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. This data may vary from other
material generated for specific marketing requests.

Leadership: What’s Next for Intel IT
Enlist the broad IT talent base.
Share benefits to encourage program expansion.
Apply best-known methods (BKMs), collaborate globally.
Leverage our results to create further initiatives.
Share a key role in product development
within Intel.
Serve as a strategic partner for driving growth
and delivering solutions.
Develop external strategic relationships.
Learn from outside Intel.
Share BKMs with other industry CIOs and organizations.
Work with industry to create next technology solutions.
Encourage a global, collaborative community.

For More Information
Intel Corporate Responsibility
www.intel.com/intel/finance/social.htm
Intel Environmental Health and Safety
www.intel.com/intel/other/ehs
Intel IT Data Center Efficiency Program
www.intel.com/technology/eep/data-center-efficiency
Intel Environment Site
www.intel.com/intel/environment
IT@Intel Program
www.intel.com/it
IT 2008 Annual Performance Report
http://download.intel.com/it/pdf/IT_2008_apr.pdf
Climate Savers Computing Initiative
www.climatesaverscomputing.org
The Green Grid
www.thegreengrid.org
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www.intel.com/it

IT Sustainability Principles
Principle Description Business Value
A. Select Sustainable IT will utilize suppliers who adhere to sustainable Direct energy and CO2e reduction for IT/Intel
Suppliers business practices and provide capabilities that enable Reuse, Recycle and Waste Management
Intel’s “green” strategy. Industry Influence
B. Consciously Manage the IT will embed sustainability standards into its capability Direct energy and CO2e reduction for IT/Intel
Capability Lifecycle development, delivery, and end of life processes. Industry influence
Reuse, Recycle and Waste Management
Expand P100 standards for sustainability
C. Promote IT’s IT will actively share sustainability-related concepts, Direct energy and CO2e reduction for IT/Intel
Sustainability learnings and innovations across Intel to further Reuse, Recycle and Waste Management
innovations across Intel development of Intel’s platforms. Potential Revenue growth
D. Reduce Travel IT will reduce direct travel and enable collaboration Direct energy and CO2e reduction for IT/Intel
alternatives. Direct Cost Savings
E. Measure, Monitor and IT will define measure and monitor resource Direct energy and CO2e reduction for IT/Intel
Reduce Energy consumption and reuse, recycle and waste based on EB Goal
Consumption industry standards. Reuse, Recycle and Waste Management
F. Enable Sustainable IT will partner across Intel to enable energy efficient Direct energy and CO2e reduction for IT/Intel
Facilities buildings around the world. EB Goal
Reuse, Recycle and Waste Management
G. Promote Sustainability IT will share its sustainability strategies; BKM’s and Enhance Intel Brand
in the Industry results with industry peers. Influence Revenue Growth
Corporate Social Responsibility
H. Enable Intel to meet IT will work with business partners to identify, assess No adverse impact
Global Sustainability and enable corporate sustainability regulations that Reuse, Recycle and Waste Management
Compliance require IT capabilities.
I. Facilitate De- IT will substitute high Carbon products/process with low Direct energy and CO2e reduction for IT/Intel
Materialization Carbon alternatives. EB Goal
J. Enable Sustainability IT will Educate, Encourage, Enlist (E3) our employee No adverse impact
Behavior base by sharing BKMs, successes, challenges and inviting Reuse, Recycle and Waste Management
their inputs to programs & projects. EB Goal

Opportunity: Data Center Efficiency
2.9% of Projected
140
Total U.S. Electricity Usage
120
Kilowatt-Hours per Year
Historical
1.5% of total U.S. Trends
100 Electricity Usage
Current
in Billions
80 Efficiency
0.8% of Total U.S. Trends
Electricity Usage
60 Improved
Kilowatt
Operation
40
Best
Practice
20
State-of-
0 the-Art
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Data Center Usage
IT data center consolidation reduced the number of
facilities by ~20 in 2007, with a 2008 target of 20 more.
Source: EPA Report to Congress on Server and Datacenter Energy Efficiency; August 2, 2007

Focus on Highest Impact Opportunities
IT Employee Air Travel Data Center
Power
IT Office Power
IT Influence
Client Device Power
Intel-wide
Employee Air Travel
Client Printing
Embodied Energy Intel-wide
Client Device Office Power
Embodied Energy
Impact
We identify, analyze, and focus on those areas
with the highest impact.

Current State of Capability Deployment for
Internal Collaboration

Building Community Inside Intel
A Variety of Capabilities
– Find People and Experts
– Capture Innovative Ideas
– Hold Threaded Discussions
– Breakdown Information Silos
– Enrich Communications and
Training with Rich Media
– Improve Collaboration and
Working on Projects
IntelWiki
Ideas
Podcasting/Hosted Media
Professional Networking
Discussion Forums
Blogs
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Building the Enterprise Social Stack
Build a Solid Foundation
Blog and discussion forum, Enterprise wiki, Professional
networking and unified profile, Enterprise content syndication,
Unified tag content, Unified social book-marking
Integrate into Business Processes
Intranet portal, Intranet search, Traditional productivity tools
(i.e. email, presence, meeting workspaces)
Add Rich Capabilities to the Stack
Podcasting/hosted media, Company-specific ideas,
Widgets and mashups, Extend to mobile devices
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