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Intel Social Computing & Sustainability Issues
Intel Social Computing & Sustainability Issues
Intel Social Computing & Sustainability Issues
Intel Social Computing & Sustainability Issues
Intel Social Computing & Sustainability Issues
Intel Social Computing & Sustainability Issues
Intel Social Computing & Sustainability Issues
Intel Social Computing & Sustainability Issues
Intel Social Computing & Sustainability Issues
Intel Social Computing & Sustainability Issues
Intel Social Computing & Sustainability Issues
Intel Social Computing & Sustainability Issues
Intel Social Computing & Sustainability Issues
Intel Social Computing & Sustainability Issues
Intel Social Computing & Sustainability Issues
Intel Social Computing & Sustainability Issues
Intel Social Computing & Sustainability Issues
Intel Social Computing & Sustainability Issues
Intel Social Computing & Sustainability Issues
Intel Social Computing & Sustainability Issues
Intel Social Computing & Sustainability Issues
Intel Social Computing & Sustainability Issues
Intel Social Computing & Sustainability Issues
Intel Social Computing & Sustainability Issues
Intel Social Computing & Sustainability Issues
Intel Social Computing & Sustainability Issues
Intel Social Computing & Sustainability Issues
Intel Social Computing & Sustainability Issues
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Intel Social Computing & Sustainability Issues

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  • 1. Social Computing & Sustainability Liam Keating Director, APAC SMG IT Operations
  • 2. This presentation is for informational purposes only. INTEL MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY. BunnyPeople, Celeron, Celeron Inside, Centrino, Centrino logo, Core Inside, Dialogic, FlashFile, i960, InstantIP, Intel, Intel logo, Intel386, Intel486, Intel740, IntelDX2, IntelDX4, IntelSX2, Intel Core, Intel Inside, Intel Inside logo, Intel NetBurst, Intel NetMerge, Intel NetStructure, Intel SingleDriver, Intel SpeedStep, Intel StrataFlash, Intel Viiv, Intel vPro, Intel XScale, IPLink, Itanium, Itanium Inside, MCS, MMX, PDCharm, Pentium, Pentium Inside, skoool, Sound Mark, The Journey Inside, VTune, Xeon, and Xeon Inside are trademarks of Intel Corporation in the U.S. and other countries. *Other names and brands may be claimed as the property of others. Copyright © 2008, Intel Corporation. All rights reserved. Intel - Public
  • 3. Agenda IT@Intel Social Computing Sustainability Intel - Public
  • 4. IT@Intel- Straight Talk with Intel’s IT Leaders Learn more about Intel IT’s operations and best practices in strategic focus areas: – Mobility and wireless – Data centers and servers – Client management – IT business management – Sustainability – Virtualization – Cloud computing www.intel.com/it
  • 5. IT@Intel- Sharing our Best Practices and Experiences Customer Content Events Social Media Meetings Engage and • Data Center communicate • White papers Summits Open, peer-to- • Client Summits with Intel IT • Videos peer dialogue • CIO experts on the • Presentations with Intel IT Workshops Open Port IT • Webcasts experts • Industry events Community Visit www.intel.com/IT or Contact your Intel Representative
  • 6. Intel IT Operations Environment Intel’s IT employees: 5,700 IT sites: 66 in 28 countries Who do we support? Employees: 83,000 in 150 sites Data centers: 97 worldwide ~80% client mix to mobile 6,300 wireless access points 148 million e-mail messages per month >90% adoption of IM 18PB of storage capacity 989 terabytes backup data per month >35 million Telephony min/month Copyright © 2009, Intel Corporation. All rights reserved.
  • 7. Some Perspective…. Keep Your Scary Software Out of the Workplace! 1994 – Email has no place at work 1996 – Internet access has no place at work 1998 – eCommerce is too high a risk for our company 2002 – Instant Messaging has no place at work 2005 – Social Software has no place at work Source: Go Big Always Intel - Public
  • 8. The Perfect Storm Environmental Pressures Converge on the Enterprise Face of Our IT Workforce is Changing Gen Y Baby Boomers “Connected” Gen Y Knowledge exiting with entering & demanding retiring workers new ways to work Consumerization of IT Technology Employees using newer technology at home - demand same at work “Identify the future that has already happened” –Peter Drucker Intel - Public
  • 9. Intel IT Definition What is the Social Enterprise? Enterprise Social Computing: – The next generation of online collaborative technologies and practices that people use within the enterprise to share knowledge, expertise, experiences and insight with each other. Enables: – Improvement of sharing, discovery and aggregation of information – Finding experts fast – Expanding network & enhance career development – Aiding real-time collaboration – Sharing innovative ideas – Building community Intel - Public
  • 10. Enterprise Social Computing Catalyst for Business Transformation Traditional Enterprise Social Enterprise 2.0 Information Workforce Aggregated Distributed Content user generated Content repository focused Employee Centered Corporate Centered Transparency Individual/Small Group Wisdom Wisdom of Crowds Unknown Knowledge Six Degrees Tacit Knowledge Intel - Public
  • 11. Where is the business value? Key challenges we are addressing – Work more effectively over time & distance – Engage the Gen Y worker – Connect & engage employees to make Intel feel “small” - tackle feelings of isolation – Mitigate impact of a maturing workforce – Improve speed of finding relevant information & people Focus on People – Make them more effective at what they do Intel - Public
  • 12. The Train is Coming: Steps to Get Ahead Explore – Start using the tools – Consider the cost of inaction – What are the silos? Act – If IT doesn’t act quickly, somebody else will – Identify “low-hanging” business value – Shop for a suite of tools, not disparate solutions – Integrate tools into business processes – Conduct security, risk and privacy assessment early – Document “Terms of Use” policy that align with current code of conduct Nurture – Don’t deploy and walk away – Provide training to facilitate “ways to collaborate” behavior change – Show “what’s in it for me?” – Leverage business partnerships Intel - Public
  • 13. Sustainability- The Challenge! Consume less Resources, Emit less Waste through sustainable IT Practices IT Sustainability is the study and practice of using information and computing technology resources, in a manner that supports the planet indefinitely. Sustainability is achieved through reducing total consumption, actively reusing and recycling resources and by utilizing efficient technologies to improve performance. Intel Confidential 13 www.intel.com/it
  • 14. Intel IT’s Approach Develop a cohesive strategy that addresses consumption and waste while creating a sense of urgency across IT. Establish our Roadmap and Baseline measurements. Set challenging goals with action plans to address sustainability. Measure, monitor, and raise the bar. Intel Confidential 14 www.intel.com/it
  • 15. IT Sustainability Program Office Strategy Development & Develop & Deliver Drive IT Project & Education Sustainability Metrics Innovation Portfolio Platform Design Team, Industry Leadership Eco-Tech, Employee & Opportunity & Input Community Alignment
  • 16. Framework & Descriptions Data Office & Business IT for Buildings Center Productivity Capabilities Energy Responsible Sourcing Consume less Resources Water Reduce Consumption Responsible Reuse, Recycle and Disposition e- Emit Less Waste Waste Supplies Waste Water Transpor t Compliance: Data & information to meet global regulations & standards Carbo n Buildings Technology, Innovation: New tech to improve sustainability & Intel platforms Office Waste Softwar Education, Comm’s & Decision Making: TPOV, IT Sustainability Principals e Industry Influence: Share best known methods to influence industry Hardwar e Measurements: Baseline metrics & goals for resource & waste reduction
  • 17. Opportunity: Data Center Optimization 2004 2008 5.1M bops 5.1M bops 6 Racks 1 Racks 126 Servers 17 Blades 240 Sq ft 40 Sq ft 48 kW 6 kW Annual Energy Cost Energy Savings Floor Space 87% $53K 83% REDUCTION SAVINGS REDUCTION Source: Intel internal measurements, January 16, 2008. Performance comparison using SPECjbb2005 bops (business operations per second) between (2004) Intel Xeon processor (single-core, 3.6 GHz) and (2008) 2-socket Intel Xeon processor E5450 (quad-core, 3.0 GHz, 80w, 1333 MHz) on 2-socket servers measured 8/22/07. 1 Floor space based foot on sq ft reduction. 2 Energy costs based on total solution rack power. 3 Energy Savings based on an electric rate of $0.10/kWh assuming 33% average server load. 4 ROI is calculated based on cost of new servers ($6,264 per server pricing based on HP DL 380G5 (32GB RAM) as of Nov 17, 2007. source www.hp.com) divided by energy savings per year. Actual performance results and savings may vary depending on configuration Source: Comparison of SPECjbb2005 business operations per second (bops)
  • 18. Example: Data Center Metering & Monitoring Context: 5 year old 5500 sft DC in Asia PUE: 1.99 in 2007 DC build on old design principles (24-inch raised floor, a 10-foot-high false ceiling that is not used as a return air plenum, and no hot aisle containments) Metering Initiative Established Baselines and measurement goals Installed Energy Meters Data Collection & Analysis (Power Utilization of IT and Cooling equipment and Power Losses) Increase Set point from 19 to 23 Centigrade Reduced usage of humidity controls to 3 months a year Result Improving the PUE index of this data center from 1.99 in 2007 to 1.81 in 2008 provided performance and financial benefits including: Annual energy cost savings of USD 77,000 with an average load of 9,672 kilowatt-hours (kWh) per day 10 percent improvement in operational efficiency ROI justification for retrofitting the DC to further improve rack power density by 2.8x, from 5 kilowatts (kW) per rack to 14 kW per rack
  • 19. Opportunity: Energy Efficient PCs 1,200 Unmanaged Kilowatt-Hours Consumed 1000 Managed 8% Managed and Mobile 800 per Year 30% 600 Kilowatt 400 65% 200 74% 0 Intel® Pentium® Intel Pentium Intel® Core™2 Duo Intel Core 2 Duo Intel Core 2 Duo Processor 945 Processor 945 Processor E6550 Processor E6550 Processor T7700 CRT Display LCD Display LCD Display LCD display Mobile Platform Greater than 17x Reduction in Estimated Annual Power Consumption Performance tests/ratings are provided assuming specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. This data may vary from other material generated for specific marketing requests.
  • 20. Leadership: What’s Next for Intel IT Enlist the broad IT talent base. Share benefits to encourage program expansion. Apply best-known methods (BKMs), collaborate globally. Leverage our results to create further initiatives. Share a key role in product development within Intel. Serve as a strategic partner for driving growth and delivering solutions. Develop external strategic relationships. Learn from outside Intel. Share BKMs with other industry CIOs and organizations. Work with industry to create next technology solutions. Encourage a global, collaborative community.
  • 21. For More Information Intel Corporate Responsibility www.intel.com/intel/finance/social.htm Intel Environmental Health and Safety www.intel.com/intel/other/ehs Intel IT Data Center Efficiency Program www.intel.com/technology/eep/data-center-efficiency Intel Environment Site www.intel.com/intel/environment IT@Intel Program www.intel.com/it IT 2008 Annual Performance Report http://download.intel.com/it/pdf/IT_2008_apr.pdf Climate Savers Computing Initiative www.climatesaverscomputing.org The Green Grid www.thegreengrid.org Intel Confidential 21 www.intel.com/it
  • 22. IT Sustainability Principles Principle Description Business Value A. Select Sustainable IT will utilize suppliers who adhere to sustainable Direct energy and CO2e reduction for IT/Intel Suppliers business practices and provide capabilities that enable Reuse, Recycle and Waste Management Intel’s “green” strategy. Industry Influence B. Consciously Manage the IT will embed sustainability standards into its capability Direct energy and CO2e reduction for IT/Intel Capability Lifecycle development, delivery, and end of life processes. Industry influence Reuse, Recycle and Waste Management Expand P100 standards for sustainability C. Promote IT’s IT will actively share sustainability-related concepts, Direct energy and CO2e reduction for IT/Intel Sustainability learnings and innovations across Intel to further Reuse, Recycle and Waste Management innovations across Intel development of Intel’s platforms. Potential Revenue growth D. Reduce Travel IT will reduce direct travel and enable collaboration Direct energy and CO2e reduction for IT/Intel alternatives. Direct Cost Savings E. Measure, Monitor and IT will define measure and monitor resource Direct energy and CO2e reduction for IT/Intel Reduce Energy consumption and reuse, recycle and waste based on EB Goal Consumption industry standards. Reuse, Recycle and Waste Management F. Enable Sustainable IT will partner across Intel to enable energy efficient Direct energy and CO2e reduction for IT/Intel Facilities buildings around the world. EB Goal Reuse, Recycle and Waste Management G. Promote Sustainability IT will share its sustainability strategies; BKM’s and Enhance Intel Brand in the Industry results with industry peers. Influence Revenue Growth Corporate Social Responsibility H. Enable Intel to meet IT will work with business partners to identify, assess No adverse impact Global Sustainability and enable corporate sustainability regulations that Reuse, Recycle and Waste Management Compliance require IT capabilities. I. Facilitate De- IT will substitute high Carbon products/process with low Direct energy and CO2e reduction for IT/Intel Materialization Carbon alternatives. EB Goal J. Enable Sustainability IT will Educate, Encourage, Enlist (E3) our employee No adverse impact Behavior base by sharing BKMs, successes, challenges and inviting Reuse, Recycle and Waste Management their inputs to programs & projects. EB Goal
  • 23. Opportunity: Data Center Efficiency 2.9% of Projected 140 Total U.S. Electricity Usage 120 Kilowatt-Hours per Year Historical 1.5% of total U.S. Trends 100 Electricity Usage Current in Billions 80 Efficiency 0.8% of Total U.S. Trends Electricity Usage 60 Improved Kilowatt Operation 40 Best Practice 20 State-of- 0 the-Art 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Data Center Usage IT data center consolidation reduced the number of facilities by ~20 in 2007, with a 2008 target of 20 more. Source: EPA Report to Congress on Server and Datacenter Energy Efficiency; August 2, 2007
  • 24. Focus on Highest Impact Opportunities IT Employee Air Travel Data Center Power IT Office Power IT Influence Client Device Power Intel-wide Employee Air Travel Client Printing Embodied Energy Intel-wide Client Device Office Power Embodied Energy Impact We identify, analyze, and focus on those areas with the highest impact.
  • 25. Current State of Capability Deployment for Internal Collaboration
  • 26. Building Community Inside Intel A Variety of Capabilities – Find People and Experts – Capture Innovative Ideas – Hold Threaded Discussions – Breakdown Information Silos – Enrich Communications and Training with Rich Media – Improve Collaboration and Working on Projects IntelWiki Ideas Podcasting/Hosted Media Professional Networking Discussion Forums Blogs Intel - Public
  • 27. Building the Enterprise Social Stack Build a Solid Foundation Blog and discussion forum, Enterprise wiki, Professional networking and unified profile, Enterprise content syndication, Unified tag content, Unified social book-marking Integrate into Business Processes Intranet portal, Intranet search, Traditional productivity tools (i.e. email, presence, meeting workspaces) Add Rich Capabilities to the Stack Podcasting/hosted media, Company-specific ideas, Widgets and mashups, Extend to mobile devices Intel - Public

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