Hp Design Keynote Presentation

MACRO TRENDS & DESIGN GOALS

MACRO TRENDS ECONOMIC TRANSFORMATION ECO FRIENDLY NEUTRAL ON COLOR GOING SPACES

ECONOMIC TRANSFORMATION

ECONOMIC TRANSFORMATION SHIFTING CURVES POPULATION Middle class Working class Upper class WEALTH Typical class distribution in a well-developed society

ECONOMIC TRANSFORMATION SHIFTING CURVES POPULATION WEALTH

ECONOMIC TRANSFORMATION SHIFTING CURVES POPULATION New working class New upper class Middle class WEALTH Increased levels are now experienced in both working and upper classes, inverting the position of the middle class

ECONOMIC TRANSFORMATION SHIFTING CURVES POPULATION Value market Luxury market Mainstream market WEALTH Consumer markets align accordingly to the modified class curve

ECONOMIC TRANSFORMATION SHIFTING CURVES Value market Luxury market Mainstream market Retail channels also conform to modified curve

ECO FRIENDLY

ECO FRIENDLY SOCIAL TRENDS Focusing on sustainability and a return to simplicity

ECO FRIENDLY CONSERVATION HP Compaq dx2810 – an energy efficient PC for HP Thin Clients are designed with an energy SMBs efficient lifecycle • $10 US to World Wildlife Fund for each unit sold • BFR/PVC free chassis • 90% recyclable or recoverable materials • Reduced packaging materials and weight • EPEAT Gold PC, TCO, RoHS & Energy Star • 80% power savings over traditional PC’s • HP Power Management software • Recyclability and lease programs

ECO FRIENDLY RECYCLABILITY HP packaging works towards increased curbside recyclability • 100% recycled content in outer box, corrugated inserts, and cushioning • Recycled content is a combination of post-consumer and post-industrial material

NEUTRAL ON COLOR

NEUTRAL ON COLOR CONSUMER REASONING PREFERRED COLOR (IN BUDGET) black silver % grey Reasons for choosing a specific color • Neutral is simple, not flashy • Professional and will stand the test of time • Sophisticated

NEUTRAL ON COLOR COLOR WITH MEANING Addressing consumers’ needs with special editions • Consumers expect color options • Women interested in color are more likely to purchase matching accessories • Growing expectation among youth for more visually rich colors and patterns

DESIGN GOALS GOING SPACES Living spaces become smaller and more mobile, fluid

DESIGN GOALS CLASSIC FORMS MATERIAL RICH SMALL IS BIG EXPERIENCE MADE SIMPLE

DESIGN GOALS CLASSIC FORM

DESIGN GOALS CLASSIC FORM Simple, iconic forms

DESIGN GOALS MATERIAL RICH

DESIGN GOALS MATERIAL RICH Classic black and authentic metals

DESIGN GOALS MATERIAL RICH Deep gloss finishes

DESIGN GOALS MATERIAL RICH Rich surfaces and authentic metals

DESIGN GOALS MATERIAL RICH IN COLOR Color personalization opportunities at the entry level

DESIGN GOALS MATERIAL RICH IN COLOR Tinted anodized metals

DESIGN GOALS SMALL IS BIG More mobile, more efficient

DESIGN GOALS SMALL IS BIG Small footprint and streamline design increases flexibility and efficiency in compact spaces

DESIGN GOALS EXPERIENCE MADE SIMPLE

DESIGN GOALS EXPERIENCE MADE SIMPLE Integration of Hardware and Software

DESIGN GOALS EXPERIENCE MADE SIMPLE Mi

RECAP MACRO TRENDS • Economic transformation • Eco friendly • Neutral on color • Going spaces DESIGN GOALS • Classic forms • Material rich • Small is big • Experience made simple

Thank You.

Hp Design Keynote Presentation

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