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Hp Design Keynote Presentation

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The keynote presentation delivered by Stacy Wolff, Director Notebook Design & Randall Martin, Director Desktop Design at the HP Future Of Touch, Now, Beijing China.

The keynote presentation delivered by Stacy Wolff, Director Notebook Design & Randall Martin, Director Desktop Design at the HP Future Of Touch, Now, Beijing China.

Published in: Technology, Business

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Transcript

  • 1. © 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice
  • 2. MACRO TRENDS & DESIGN GOALS
  • 3. MACRO TRENDS ECONOMIC TRANSFORMATION ECO FRIENDLY NEUTRAL ON COLOR GOING SPACES
  • 4. ECONOMIC TRANSFORMATION
  • 5. ECONOMIC TRANSFORMATION SHIFTING CURVES POPULATION Middle class Working class Upper class WEALTH Typical class distribution in a well-developed society
  • 6. ECONOMIC TRANSFORMATION SHIFTING CURVES POPULATION WEALTH
  • 7. ECONOMIC TRANSFORMATION SHIFTING CURVES POPULATION New working class New upper class Middle class WEALTH Increased levels are now experienced in both working and upper classes, inverting the position of the middle class
  • 8. ECONOMIC TRANSFORMATION SHIFTING CURVES POPULATION Value market Luxury market Mainstream market WEALTH Consumer markets align accordingly to the modified class curve
  • 9. ECONOMIC TRANSFORMATION SHIFTING CURVES Value market Luxury market Mainstream market Retail channels also conform to modified curve
  • 10. ECO FRIENDLY
  • 11. ECO FRIENDLY SOCIAL TRENDS Focusing on sustainability and a return to simplicity
  • 12. ECO FRIENDLY CONSERVATION HP Compaq dx2810 – an energy efficient PC for HP Thin Clients are designed with an energy SMBs efficient lifecycle • $10 US to World Wildlife Fund for each unit sold • BFR/PVC free chassis • 90% recyclable or recoverable materials • Reduced packaging materials and weight • EPEAT Gold PC, TCO, RoHS & Energy Star • 80% power savings over traditional PC’s • HP Power Management software • Recyclability and lease programs
  • 13. ECO FRIENDLY RECYCLABILITY HP packaging works towards increased curbside recyclability • 100% recycled content in outer box, corrugated inserts, and cushioning • Recycled content is a combination of post-consumer and post-industrial material
  • 14. NEUTRAL ON COLOR
  • 15. NEUTRAL ON COLOR CONSUMER REASONING PREFERRED COLOR (IN BUDGET) black silver % grey Reasons for choosing a specific color • Neutral is simple, not flashy • Professional and will stand the test of time • Sophisticated
  • 16. NEUTRAL ON COLOR COLOR WITH MEANING Addressing consumers’ needs with special editions • Consumers expect color options • Women interested in color are more likely to purchase matching accessories • Growing expectation among youth for more visually rich colors and patterns
  • 17. DESIGN GOALS GOING SPACES Living spaces become smaller and more mobile, fluid
  • 18. DESIGN GOALS CLASSIC FORMS MATERIAL RICH SMALL IS BIG EXPERIENCE MADE SIMPLE
  • 19. DESIGN GOALS CLASSIC FORM
  • 20. DESIGN GOALS CLASSIC FORM Simple, iconic forms
  • 21. DESIGN GOALS CLASSIC FORM Simple, iconic forms
  • 22. DESIGN GOALS MATERIAL RICH
  • 23. DESIGN GOALS MATERIAL RICH Classic black and authentic metals
  • 24. DESIGN GOALS MATERIAL RICH Deep gloss finishes
  • 25. DESIGN GOALS MATERIAL RICH Rich surfaces and authentic metals
  • 26. DESIGN GOALS MATERIAL RICH IN COLOR Color personalization opportunities at the entry level
  • 27. DESIGN GOALS MATERIAL RICH IN COLOR Tinted anodized metals
  • 28. DESIGN GOALS SMALL IS BIG More mobile, more efficient
  • 29. DESIGN GOALS SMALL IS BIG More mobile, more efficient
  • 30. DESIGN GOALS SMALL IS BIG More mobile, more efficient
  • 31. DESIGN GOALS SMALL IS BIG Small footprint and streamline design increases flexibility and efficiency in compact spaces
  • 32. DESIGN GOALS EXPERIENCE MADE SIMPLE
  • 33. DESIGN GOALS EXPERIENCE MADE SIMPLE Integration of Hardware and Software
  • 34. DESIGN GOALS EXPERIENCE MADE SIMPLE Mi
  • 35. RECAP MACRO TRENDS • Economic transformation • Eco friendly • Neutral on color • Going spaces DESIGN GOALS • Classic forms • Material rich • Small is big • Experience made simple
  • 36. Thank You.