Windows 8 Platform        ------------------------ Multiscreen Mobile App Platform김재우, Technology EvangelistDeveloper & Pl...
Multiscreen ArenaDevice + Service                      Service             Device
Multi-Device Arena2+1                                                    Smart Connected Device Press Release, IDC 2Q12   ...
ConsumerThanks, Google! 
Dual PersonalityPhone, PC and TabletSince the epoch of PC Age Consumer                   Enterprise Worker
Life > WorkConsumer App Ecosystem Consumer                • Smart Phone                             59% < 63% by 2016     ...
Work > LifeLOB App Ecosystem • Desktop OS Share    Windows 90% (XP, Vista, 7, 98)                                   Enterp...
Dual Personality = Life + WorkDual Ecosystem Consumer App               Enterprise App Ecosystem Ecosystem
Dual Personality =“Hybrid” App EcosystemConsumer and LOB Apps Consumer App             Enterprise App Ecosystem Ecosystem
Multiscreen ComplexityDevice + Service                               App Stores, public                               & pr...
Multiscreen ComplexityRoaming                                           Services          App                             ...
Multiscreen ComplexitySecurity              Service Context                                Context Change                 ...
Multiscreen AppApp = Views + Service
Hybrid Store   Public Store                                   Self-Service Portal       Management                        ...
LOB App PoS Systems   Product Catalogs   Workflow                                  Management Dashboards    Monitoring and...
New App Developer Ecosystem
HTML5The Promise     “The impacts of mobile   fragmentation are steadily            growing”    IDC 2013, Appcelerator & D...
App Market     Top App Categories iPhone and iPad 2012 - AppTRAX      Heat Map App Categories likely to      be impacted b...
HTML5 in WindowsFrom Zero to Rich   View                              XAML                                                ...
The Platform Strategy of Windows 8Dual Personality   View                              XAML                               ...
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The platform and ecosystem strategy of Windows 8

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  • Contract charms are swiped in from the right side of screen (Edge UI)Global and application specific actionsApps interact with other apps’ APIs to work seamlessly together
  • Contract charms are swiped in from the right side of screen (Edge UI)Global and application specific actionsApps interact with other apps’ APIs to work seamlessly together
  • Contract charms are swiped in from the right side of screen (Edge UI)Global and application specific actionsApps interact with other apps’ APIs to work seamlessly together
  • Contract charms are swiped in from the right side of screen (Edge UI)Global and application specific actionsApps interact with other apps’ APIs to work seamlessly together
  • Contract charms are swiped in from the right side of screen (Edge UI)Global and application specific actionsApps interact with other apps’ APIs to work seamlessly together
  • PoS Systems – Retail stores and even airline cashless cabins are building LOB apps so that CSRs can help customers through their entire buying and checkout process without leaving the customer’s side. These partners were looking to run their systems on different form factor and wanted to ensure that the app does not consume huge resources so that the device has extended battery life without the need to plug in.Catalog Management – Partners across different sectors are looking to provide a more interactive selling process by providing access to sales and marketing material to field sales employees via broadband connections on a tablet device. Touch first, immersive and fast and fluid nature of the metro style apps is perceived as more intimate that can provide a more advanced, yet personable experience with the customers.Dashboards – To improve productivity partners are building LOB apps with rich reporting and charting capabilities that can be used for consuming vast amounts of data and acting quickly on it. Live tiles, notifications, search and share capabilities of metro style apps are immensely useful to these executives so they get updates in real time and act upon it.Workflow Management – Examples here are manufacturing company using it for assembly line supervision or construction company using it for inspection and coordination of various construction activities. Monitoring and Action: We have an auto company whose racing division is using a metro style app so that pit crew can monitor and configure the car characteristics for optimum performance. We also have a Oil and natural Gas company which is building a metro style app to run various simulations, read the outputs and decide on the drilling processes. Security, performance and touch first experience of the metro style apps were particularly important to these partners.
  • [Intro Slide/Backdrop]We are excited to have the opportunity to talk to you about Windows 8, the next version of Windows.Today we want to give you an overview of Windows 8 and discuss three topics and the impact they can have on your business:Discuss the scope of the opportunity – Windows’ unprecedented reachHighlight specific features Windows 8 features that will make your brand shine as a Windows 8 appIntroduce the Windows Store: a store on every device that supports multiple business models with the best economicsAt the end of this overview we would like to have a discussion about next steps and the ways we can partner together.
  • Contract charms are swiped in from the right side of screen (Edge UI)Global and application specific actionsApps interact with other apps’ APIs to work seamlessly together
  • Contract charms are swiped in from the right side of screen (Edge UI)Global and application specific actionsApps interact with other apps’ APIs to work seamlessly together
  • The platform and ecosystem strategy of Windows 8

    1. 1. Windows 8 Platform ------------------------ Multiscreen Mobile App Platform김재우, Technology EvangelistDeveloper & PlatformEvangelismMicrosoft KoreaNovember 2012
    2. 2. Multiscreen ArenaDevice + Service Service Device
    3. 3. Multi-Device Arena2+1 Smart Connected Device Press Release, IDC 2Q12 “Shipments To Grow By 14% Annually Through 2016, Led by Tablets & Smartphones”
    4. 4. ConsumerThanks, Google! 
    5. 5. Dual PersonalityPhone, PC and TabletSince the epoch of PC Age Consumer Enterprise Worker
    6. 6. Life > WorkConsumer App Ecosystem Consumer • Smart Phone 59% < 63% by 2016 +15.8% by year • Tablet 10% < 13% by 2016 4.2%+ for Business Use • PC 31% > 24% by 2016 Smart Connected Device Press Release, IDC 2Q12 “Shipments To Grow By 14% Annually Through 2016, Led by Tablets & Smartphones”
    7. 7. Work > LifeLOB App Ecosystem • Desktop OS Share Windows 90% (XP, Vista, 7, 98) Enterprise Worker Mac 9%, Linux 1% • Business Scale in # Units # Units Since Launch of Windows 7 as of March 2012, IDC
    8. 8. Dual Personality = Life + WorkDual Ecosystem Consumer App Enterprise App Ecosystem Ecosystem
    9. 9. Dual Personality =“Hybrid” App EcosystemConsumer and LOB Apps Consumer App Enterprise App Ecosystem Ecosystem
    10. 10. Multiscreen ComplexityDevice + Service App Stores, public & private services Multiple Identities & Access Control 3+2 3+ Apps Platforms
    11. 11. Multiscreen ComplexityRoaming Services App Async local Temp Roaming Apps Platforms
    12. 12. Multiscreen ComplexitySecurity Service Context Context Change Security Barrier Device Context
    13. 13. Multiscreen AppApp = Views + Service
    14. 14. Hybrid Store Public Store Self-Service Portal Management (SSP) Infrastructure Cloud Tablet LOB Apps Public Apps Desktop
    15. 15. LOB App PoS Systems Product Catalogs Workflow Management Dashboards Monitoring and Field Apps Action
    16. 16. New App Developer Ecosystem
    17. 17. HTML5The Promise “The impacts of mobile fragmentation are steadily growing” IDC 2013, Appcelerator & DC Mobile App • OS Developer survey report • OS iterations • Development Environments“HTML5 will be a major force in • Programming Skills the mobile app..” • Hardware Implementations “The Appification of Everything Goes Global,” • Distributions Worldwide and U.S. Mobile Applications • Business Policies Download and Revenue 2012–2016 Forecast, May 2012
    18. 18. App Market Top App Categories iPhone and iPad 2012 - AppTRAX Heat Map App Categories likely to be impacted by HTML5 App Ecosystem Opportunities, JULY 2012, Strategy Analytics Insight
    19. 19. HTML5 in WindowsFrom Zero to Rich View XAML HTML5 C C# HTML5 C++ VB controller Mode C C# Internet C++ VB WinJS Explorer WinRT APIs System services Communication Graphics & Devices & & data media printing .NET Internet Explorer Win32 Silverlight Application model Core Windows Core OS Services
    20. 20. The Platform Strategy of Windows 8Dual Personality View XAML HTML5 C C# HTML5 C++ VB controller Mode C C# Internet C++ VB WinJS Explorer WinRT APIs System services Communication Graphics & Devices & & data media printing .NET Internet Explorer Win32 Silverlight Application model Core Windows Core OS Services
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