Public Relations <ul><li>Public Relations is the practice of managing communication between an organization and its public. </li></ul><ul><li>It provides a service for an organization by helping to give the public and the media a better understanding of how that organization works. </li></ul><ul><li>PR can be one of the best means to build relationships and trust with the public. </li></ul><ul><li>Almost every organization that has a stake in how it is portrayed in the public employs some level of public relations. </li></ul>
Web 2.0 <ul><li>Associated with web applications that facilitate interactive information sharing, user-created designs and a collaboration on the World Wide Web (WWW). </li></ul><ul><li>Includes web-based communities, host servers, social-networking sites, video-sharing sites, wikis, blogs … </li></ul><ul><li>Allows users to interact with other users and even change website content. </li></ul>
PR 2.0 puts the public back in public relations!
PR 2.0 <ul><li>PR 2.0 places a new meaning and value on PR and shows the real convergence of PR and the Internet. </li></ul><ul><li>In a Communicator ’ s Manifesto , Deirdre Breakenridge speaks out about the change happening in PR and how it will affect communications professionals around the world. </li></ul><ul><li>She emphasizes the need for brands to engage in meaningful conversations with their customers in niche Web communities. </li></ul><ul><li>It is driven by technology and consumer’s behaviour in the 21st century. </li></ul>
What does this mean? <ul><li>Users are able to congregate, collaborate and share content through social media tools that support users to engage in online conversations. </li></ul>
How has PR 2.0 changed PR? <ul><li>Consumers are able to receive firsthand information - PR practitioners can get credible information out to the public directly instead of them being bombarded with advertisements that the GenYs have come to hate. </li></ul><ul><li>PR people can help their clients engage in meaningful conversations with their customers, giving them an inside view into the company they know and can now trust. </li></ul><ul><li>PR people can also engage in social dialogue and can become a part of online conversations so they also know what audiences are saying and doing. </li></ul>
Go on … get involved! <ul><li>Discussions are now open on the WWW and if you do not want to get lost in the shuffle, get online, get involved and start engaging in converstations. </li></ul>
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