Southwark Council web design

Southwark Council A design approach Tuesday, 11 May 2010

My name is Christina Fowler Web designer at Jadu @XtinaSparkle Tuesday, 11 May 2010

Southwark Council Customer service Tuesday, 11 May 2010

Tuesday, 11 May 2010

Customer service goals were not being met by website Tuesday, 11 May 2010

“Achieving excellent communications” Southwark’s vision Tuesday, 11 May 2010

Gather useful, genuine & scientiﬁc feedback Tuesday, 11 May 2010

 Evaluate exis,ng design  Test out new ideas  Find out the goals of users Tuesday, 11 May 2010

One to ones  Understand the user journey  In the user’s typical surroundings Tuesday, 11 May 2010

Focus groups  Hear the feedback direct from users  Encourage crea,ve ideas  Produce video evidence Tuesday, 11 May 2010

Get inspired Tuesday, 11 May 2010

Wireframes: used to demonstrate the layout and content of the website only. This stage should be used to understand how a user will ﬁnd their way around the website through navigation, menus, features and calls to action. Tuesday, 11 May 2010

Root design decisions in research Tuesday, 11 May 2010

Evaluate  What are the user’s needs?  What are the technical restraints?  What is the budget? Tuesday, 11 May 2010

Schedule  What can be achieved before the deadline?  What can wait for the next phase?  What resources are required? Tuesday, 11 May 2010

Analyse  How will the user digest the informa,on?  What informa,on needs to be the most  prominent? Tuesday, 11 May 2010

Usability  Does it work?  Can someone of average ability and experience  use it? Tuesday, 11 May 2010

Filter the features Required vs. Requested Tuesday, 11 May 2010

Focus on that feedback Tuesday, 11 May 2010

Achieve excellent communications Tuesday, 11 May 2010

By making informed design decisions Tuesday, 11 May 2010

How did we do this? Tuesday, 11 May 2010

Iterate: repeating a process usually with the aim of approaching a desired goal or target or result. Each repetition of the process is also called an "iteration", and the results of one iteration are used as the starting point for the next iteration. Wikipedia Tuesday, 11 May 2010

“Too clinical” Tuesday, 11 May 2010

“little conﬁdence in transactions” Tuesday, 11 May 2010

“Not for me” Tuesday, 11 May 2010

Let the research guide the decisions Tuesday, 11 May 2010

Worry less about internal requests and more about the user needs Tuesday, 11 May 2010

Have we really listened? Tuesday, 11 May 2010

Get back in touch with users Tuesday, 11 May 2010

Determine whether needs have been met Tuesday, 11 May 2010

Heat map Tuesday, 11 May 2010

Gaze map Tuesday, 11 May 2010

Where do we ﬁnd these users? Tuesday, 11 May 2010

These users are already using the services & eager to have their say! Tuesday, 11 May 2010

Can we reach more people? Tuesday, 11 May 2010

Internal engagement from intranet Tuesday, 11 May 2010

No budget for a usability testing agency? Tuesday, 11 May 2010

Do it yourself Tuesday, 11 May 2010

Achieve excellent communications Tuesday, 11 May 2010

Special thanks  Sarah Lund  Alice Ainsworth @aliceainsworth  Jess Blandford @jessblandford Tuesday, 11 May 2010

Questions? @jaduCMS www.jadu.co.uk @xtinasparkle christina.fowler@jadu.co.uk Tuesday, 11 May 2010

Photo credits  hOp://www.ﬂickr.com/photos/secretlondon/ 3691754890/  hOp://www.ﬂickr.com/photos/markhillary/ 514555513/ Tuesday, 11 May 2010

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Southwark Council web design

by JaduCMS on May 11, 2010

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Southwark Council web design — Presentation Transcript