A Brand New You:Branding &Personal Branding‘Brands are built on what people are saying aboutyou, not what you’re saying ab...
Who are you?                                    © Jade Tang | Term Two, Semester Two | Week 1               A Brand New Yo...
Who cares?                                  © Jade Tang | Term Two, Semester Two | Week 1             A Brand New You: The...
You should.With proper personal-branding, not only will you find out moreabout who you are, you will make the right people...
Top 100 Global Brands--http://images.businessweek.com/ss/06/07/top_brands/source/1.htm                                    ...
The Brand Called YOU:                 “Big companies understand the importance of brands.                 Today, in the Ag...
The Brand Called YOU:– It’s a new brand world.That cross-trainer you’re wearing -- one look at the distinctiveswoosh on th...
The Brand Called YOU:– You’re branded, branded, branded, branded.It’s time for me -- and YOU -- to take a lesson from the ...
The Brand Called YOU:Regardless of age, regardless of position, regardless of the businesswe happen to be in, all of us ne...
The Brand is the Talent:--[ VIDEO ] Tom Peters: The Brand is the Talenthttp://www.youtube.com/watch?v=2nfGjVFIw1s         ...
The importance ofPersonal Branding:Branding yourself keeps you current in your chosen field, opensdoors for you, and creat...
The importance ofPersonal Branding:•   Easier to Find You•   Build Trust and Recognition•   Stand Above the Rest•   Be a M...
The importance ofPersonal Branding:•   Easier to Find You (Google Yourself)•   Build Trust and Recognition•   Stand Above ...
The importance ofPersonal Branding:•   Easier to Find You•   Build Trust and Recognition (Credibility Check)•   Stand Abov...
The importance ofPersonal Branding:•   Easier to Find You•   Build Trust and Recognition•   Stand Above the Rest (Differen...
The importance ofPersonal Branding:•   Easier to Find You•   Build Trust and Recognition•   Stand Above the Rest•   Be a M...
The importance ofPersonal Branding:•   Easier to Find You•   Build Trust and Recognition•   Stand Above the Rest•   Be a M...
The importance ofPersonal Branding:•   Easier to Find You•   Build Trust and Recognition•   Stand Above the Rest•   Be a M...
Make your PersonalBrand a Success:--[ VIDEO ] Entourage: Vinny Chase & Brand Nameshttp://www.youtube.com/watch?v=F613dbnA_...
Branding a Company:• Many restrictions• Objective• Inorganic                                           © Jade Tang | Term ...
Branding yourself:• Little - No restrictions• Very Subjective• Organic                                              © Jade...
Make your PersonalBrand a Success:                                 © Jade Tang | Term Two, Semester Two | Week 1          ...
Make your PersonalBrand a Success:                                 © Jade Tang | Term Two, Semester Two | Week 1          ...
Make your PersonalBrand a Success:                                 © Jade Tang | Term Two, Semester Two | Week 1          ...
Make your PersonalBrand a Success:                                 © Jade Tang | Term Two, Semester Two | Week 1          ...
“ Brands are built on  what people are saying about you,  not what you’re saying about yourself ” - Guy Kawasaki          ...
The Top 5 Aspectsof a SuccessfulBrand.--Interbrand 2007: Marketers Report                                                 ...
5: RelevanceDo you make sense?--Interbrand 2007: Marketers Report                                                         ...
4: Creative/Design/Brand IdentityDoes your look match?--Interbrand 2007: Marketers Report                                 ...
3: Message/CommunicationDo you talk the talk?--Interbrand 2007: Marketers Report                                          ...
2: Understandingthe DemographicDo you know who you’re talking to?--Interbrand 2007: Marketers Report                      ...
1: ConsistencyCan we expect the same quality in everything you:• Say?• Touch?• Do?--Interbrand 2007: Marketers Report     ...
How to startto build yourpersonal brand?                                 © Jade Tang | Term Two, Semester Two | Week 1    ...
Ask yourself:• How do people describe you?• How do you describe yourself?• What makes you different from your peers?      ...
A Brand New You:Branding &Personal Branding[ Exercise ]                      Jade Tang | Term Two, Semester Two | Week 1: ...
Examples:Megan Burns (Design Student):http://www.personalbrandingblog.com/what-you-can-learn-from-well-branded-student-mea...
Examples:Kyle (Business Sudent):http://www.employkyle.com/http://careers.guardian.co.uk/careers-blog/guardian-careers-laun...
Define your ownbrand/identity:Key QuestionsTo determine how to brand yourself, first you need to identify:  1. Who is your...
Define your ownbrand/identity:Key QuestionsTo determine how to brand yourself, first you need to identify:  1. Who is your...
Define your ownbrand/identity:Key QuestionsTo determine how to brand yourself, first you need to identify:  1. Who is your...
Define your ownbrand/identity:Key QuestionsTo determine how to brand yourself, first you need to identify:  1. Who is your...
Define your ownbrand/identity:Key QuestionsTo determine how to brand yourself, first you need to identify:  1. Who is your...
Define your ownbrand/identity:Key QuestionsTo determine how to brand yourself, first you need to identify:  1. Who is your...
A Brand New You:Branding &Personal Branding[ Questions ]                                        © Jade Tang | Term Two, Se...
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ABNY11 Week1-brand

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The importance of Branding & Personal Branding.

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ABNY11 Week1-brand

  1. 1. A Brand New You:Branding &Personal Branding‘Brands are built on what people are saying aboutyou, not what you’re saying about yourself’- Guy Kawasaki © Jade Tang | Term Two, Semester Two | Week 1 A Brand New You: The importance of Branding/Personal Branding Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  2. 2. Who are you? © Jade Tang | Term Two, Semester Two | Week 1 A Brand New You: The importance of Branding/Personal Branding Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  3. 3. Who cares? © Jade Tang | Term Two, Semester Two | Week 1 A Brand New You: The importance of Branding/Personal Branding Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  4. 4. You should.With proper personal-branding, not only will you find out moreabout who you are, you will make the right people care about whoyou are and open up a multitude of opportunities that are right forwho you are. © Jade Tang | Term Two, Semester Two | Week 1 A Brand New You: The importance of Branding/Personal Branding Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  5. 5. Top 100 Global Brands--http://images.businessweek.com/ss/06/07/top_brands/source/1.htm © Jade Tang | Term Two, Semester Two | Week 1 A Brand New You: The importance of Branding/Personal Branding Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  6. 6. The Brand Called YOU: “Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand.” - Tom Peters--Tom Peters: The Brand is the Talenthttp://www.youtube.com/watch?v=2nfGjVFIw1s © Jade Tang | Term Two, Semester Two | Week 1 A Brand New You: The importance of Branding/Personal Branding Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  7. 7. The Brand Called YOU:– It’s a new brand world.That cross-trainer you’re wearing -- one look at the distinctiveswoosh on the side tells everyone who’s got you branded. Thatcoffee travel mug you’re carrying -- ah, you’re a Starbucks woman!Your T-shirt with the distinctive Champion “C” on the sleeve, theblue jeans with the prominent Levi’s rivets, the watch with the hey-this-certifies-I-made-it icon on the face, your fountain pen with themaker’s symbol crafted into the end ...--By: Tom Peters - August 31,1997http://www.fastcompany.com/magazine/10/brandyou.html © Jade Tang | Term Two, Semester Two | Week 1 A Brand New You: The importance of Branding/Personal Branding Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  8. 8. The Brand Called YOU:– You’re branded, branded, branded, branded.It’s time for me -- and YOU -- to take a lesson from the big brands,a lesson that’s true for anyone who’s interested in what it takes tostand out and prosper in the new world of work.--By: Tom PetersAugust 31, 1997http://www.fastcompany.com/magazine/10/brandyou.html © Jade Tang | Term Two, Semester Two | Week 1 A Brand New You: The importance of Branding/Personal Branding Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  9. 9. The Brand Called YOU:Regardless of age, regardless of position, regardless of the businesswe happen to be in, all of us need to understand the importanceof branding. We are CEOs of our own companies: Me Inc. To be inbusiness today, our most important job is to be head marketer forthe brand called You.- It’s that simple -- and that hard. And that inescapable.--By: Tom PetersAugust 31, 1997http://www.fastcompany.com/magazine/10/brandyou.html © Jade Tang | Term Two, Semester Two | Week 1 A Brand New You: The importance of Branding/Personal Branding Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  10. 10. The Brand is the Talent:--[ VIDEO ] Tom Peters: The Brand is the Talenthttp://www.youtube.com/watch?v=2nfGjVFIw1s © Jade Tang | Term Two, Semester Two | Week 1 A Brand New You: The importance of Branding/Personal Branding Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  11. 11. The importance ofPersonal Branding:Branding yourself keeps you current in your chosen field, opensdoors for you, and creates a lasting impression on clients. Bydeveloping your own brand, you’ll have control over people’s initialperception. If you don’t brand yourself, someone else will, and theoutcome might not be in your favor.- A strong brand influences its target audience--April 28th, 2010 by Joel Reyeshttp://sixrevisions.com/project-management/why-branding-yourself-is-important/ © Jade Tang | Term Two, Semester Two | Week 1 A Brand New You: The importance of Branding/Personal Branding Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  12. 12. The importance ofPersonal Branding:• Easier to Find You• Build Trust and Recognition• Stand Above the Rest• Be a Memorable Force• Become an Asset• You’ll be seen as an Expert in Your Field--April 28th, 2010 by Joel Reyeshttp://sixrevisions.com/project-management/why-branding-yourself-is-important/ © Jade Tang | Term Two, Semester Two | Week 1 A Brand New You: The importance of Branding/Personal Branding Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  13. 13. The importance ofPersonal Branding:• Easier to Find You (Google Yourself)• Build Trust and Recognition• Stand Above the Rest• Be a Memorable Force• Become an Asset• You’ll be seen as an Expert in Your Field--April 28th, 2010 by Joel Reyeshttp://sixrevisions.com/project-management/why-branding-yourself-is-important/ © Jade Tang | Term Two, Semester Two | Week 1 A Brand New You: The importance of Branding/Personal Branding Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  14. 14. The importance ofPersonal Branding:• Easier to Find You• Build Trust and Recognition (Credibility Check)• Stand Above the Rest• Be a Memorable Force• Become an Asset• You’ll be seen as an Expert in Your Field--April 28th, 2010 by Joel Reyeshttp://sixrevisions.com/project-management/why-branding-yourself-is-important/ © Jade Tang | Term Two, Semester Two | Week 1 A Brand New You: The importance of Branding/Personal Branding Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  15. 15. The importance ofPersonal Branding:• Easier to Find You• Build Trust and Recognition• Stand Above the Rest (Differentiate yourself)• Be a Memorable Force• Become an Asset• You’ll be seen as an Expert in Your Field--April 28th, 2010 by Joel Reyeshttp://sixrevisions.com/project-management/why-branding-yourself-is-important/ © Jade Tang | Term Two, Semester Two | Week 1 A Brand New You: The importance of Branding/Personal Branding Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  16. 16. The importance ofPersonal Branding:• Easier to Find You• Build Trust and Recognition• Stand Above the Rest• Be a Memorable Force (Clever/Catchy name)• Become an Asset• You’ll be seen as an Expert in Your Field--April 28th, 2010 by Joel Reyeshttp://sixrevisions.com/project-management/why-branding-yourself-is-important/ © Jade Tang | Term Two, Semester Two | Week 1 A Brand New You: The importance of Branding/Personal Branding Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  17. 17. The importance ofPersonal Branding:• Easier to Find You• Build Trust and Recognition• Stand Above the Rest• Be a Memorable Force• Become an Asset (What are your strengths?)• You’ll be seen as an Expert in Your Field--April 28th, 2010 by Joel Reyeshttp://sixrevisions.com/project-management/why-branding-yourself-is-important/ © Jade Tang | Term Two, Semester Two | Week 1 A Brand New You: The importance of Branding/Personal Branding Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  18. 18. The importance ofPersonal Branding:• Easier to Find You• Build Trust and Recognition• Stand Above the Rest• Be a Memorable Force• Become an Asset• You’ll be seen as an Expert in Your Field (One Day...)--April 28th, 2010 by Joel Reyeshttp://sixrevisions.com/project-management/why-branding-yourself-is-important/ © Jade Tang | Term Two, Semester Two | Week 1 A Brand New You: The importance of Branding/Personal Branding Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  19. 19. Make your PersonalBrand a Success:--[ VIDEO ] Entourage: Vinny Chase & Brand Nameshttp://www.youtube.com/watch?v=F613dbnA_WE © Jade Tang | Term Two, Semester Two | Week 1 A Brand New You: The importance of Branding/Personal Branding Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  20. 20. Branding a Company:• Many restrictions• Objective• Inorganic © Jade Tang | Term Two, Semester Two | Week 1 A Brand New You: The importance of Branding/Personal Branding Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  21. 21. Branding yourself:• Little - No restrictions• Very Subjective• Organic © Jade Tang | Term Two, Semester Two | Week 1 A Brand New You: The importance of Branding/Personal Branding Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  22. 22. Make your PersonalBrand a Success: © Jade Tang | Term Two, Semester Two | Week 1 A Brand New You: The importance of Branding/Personal Branding Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  23. 23. Make your PersonalBrand a Success: © Jade Tang | Term Two, Semester Two | Week 1 A Brand New You: The importance of Branding/Personal Branding Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  24. 24. Make your PersonalBrand a Success: © Jade Tang | Term Two, Semester Two | Week 1 A Brand New You: The importance of Branding/Personal Branding Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  25. 25. Make your PersonalBrand a Success: © Jade Tang | Term Two, Semester Two | Week 1 A Brand New You: The importance of Branding/Personal Branding Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  26. 26. “ Brands are built on what people are saying about you, not what you’re saying about yourself ” - Guy Kawasaki © Jade Tang | Term Two, Semester Two | Week 1 A Brand New You: The importance of Branding/Personal Branding Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  27. 27. The Top 5 Aspectsof a SuccessfulBrand.--Interbrand 2007: Marketers Report © Jade Tang | Term Two, Semester Two | Week 1 A Brand New You: The importance of Branding/Personal Branding Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  28. 28. 5: RelevanceDo you make sense?--Interbrand 2007: Marketers Report © Jade Tang | Term Two, Semester Two | Week 1 A Brand New You: The importance of Branding/Personal Branding Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  29. 29. 4: Creative/Design/Brand IdentityDoes your look match?--Interbrand 2007: Marketers Report © Jade Tang | Term Two, Semester Two | Week 1 A Brand New You: The importance of Branding/Personal Branding Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  30. 30. 3: Message/CommunicationDo you talk the talk?--Interbrand 2007: Marketers Report © Jade Tang | Term Two, Semester Two | Week 1 A Brand New You: The importance of Branding/Personal Branding Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  31. 31. 2: Understandingthe DemographicDo you know who you’re talking to?--Interbrand 2007: Marketers Report © Jade Tang | Term Two, Semester Two | Week 1 A Brand New You: The importance of Branding/Personal Branding Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  32. 32. 1: ConsistencyCan we expect the same quality in everything you:• Say?• Touch?• Do?--Interbrand 2007: Marketers Report © Jade Tang | Term Two, Semester Two | Week 1 A Brand New You: The importance of Branding/Personal Branding Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  33. 33. How to startto build yourpersonal brand? © Jade Tang | Term Two, Semester Two | Week 1 A Brand New You: The importance of Branding/Personal Branding Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  34. 34. Ask yourself:• How do people describe you?• How do you describe yourself?• What makes you different from your peers? © Jade Tang | Term Two, Semester Two | Week 1 A Brand New You: The importance of Branding/Personal Branding Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  35. 35. A Brand New You:Branding &Personal Branding[ Exercise ] Jade Tang | Term Two, Semester Two | Week 1: 28th September 2010 A Brand New You: The importance of Branding/Personal Branding Bachelor of Design | Year Two Elective http://groups.google.co.nz/group/abrandnewyou2010
  36. 36. Examples:Megan Burns (Design Student):http://www.personalbrandingblog.com/what-you-can-learn-from-well-branded-student-meagan-burns/ © Jade Tang | Term Two, Semester Two | Week 1 A Brand New You: The importance of Branding/Personal Branding Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  37. 37. Examples:Kyle (Business Sudent):http://www.employkyle.com/http://careers.guardian.co.uk/careers-blog/guardian-careers-launches-campaign-to-employ-kyle © Jade Tang | Term Two, Semester Two | Week 1 A Brand New You: The importance of Branding/Personal Branding Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  38. 38. Define your ownbrand/identity:Key QuestionsTo determine how to brand yourself, first you need to identify: 1. Who is your audience? 2. How do you stand out from your peers? 3. Why do you do what you do? 4. What are your values? © Jade Tang | Term Two, Semester Two | Week 1 A Brand New You: The importance of Branding/Personal Branding Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  39. 39. Define your ownbrand/identity:Key QuestionsTo determine how to brand yourself, first you need to identify: 1. Who is your audience? Target Market/Demographic? 2. How do you stand out from your peers? 3. Why do you do what you do? 4. What are your values? © Jade Tang | Term Two, Semester Two | Week 1 A Brand New You: The importance of Branding/Personal Branding Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  40. 40. Define your ownbrand/identity:Key QuestionsTo determine how to brand yourself, first you need to identify: 1. Who is your audience? 2. How do you stand out from your peers? Key-Strengths? 3. Why do you do what you do? 4. What are your values? © Jade Tang | Term Two, Semester Two | Week 1 A Brand New You: The importance of Branding/Personal Branding Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  41. 41. Define your ownbrand/identity:Key QuestionsTo determine how to brand yourself, first you need to identify: 1. Who is your audience? 2. How do you stand out from your peers? 3. Why do you do what you do? What drives the motivation? 4. What are your values? © Jade Tang | Term Two, Semester Two | Week 1 A Brand New You: The importance of Branding/Personal Branding Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  42. 42. Define your ownbrand/identity:Key QuestionsTo determine how to brand yourself, first you need to identify: 1. Who is your audience? 2. How do you stand out from your peers? 3. Why do you do what you do? 4. What are your values? What do you hold true to yourself? © Jade Tang | Term Two, Semester Two | Week 1 A Brand New You: The importance of Branding/Personal Branding Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  43. 43. Define your ownbrand/identity:Key QuestionsTo determine how to brand yourself, first you need to identify: 1. Who is your audience? Target Market/Demographic? 2. How do you stand out from your peers? Key-Strengths? 3. Why do you do what you do? What drives the motivation? 4. What are your values? What do you hold true? © Jade Tang | Term Two, Semester Two | Week 1 A Brand New You: The importance of Branding/Personal Branding Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
  44. 44. A Brand New You:Branding &Personal Branding[ Questions ] © Jade Tang | Term Two, Semester Two | Week 1 A Brand New You: The importance of Branding/Personal Branding Bachelor of Design | Year Two Elective http://abny2011.tumblr.com/
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