Wisdom of Crowds

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The presentation was made during the event at TEDxBMIT in Bangalore, India on Crowdsourcing

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Wisdom of Crowds

  1. 1. :-)WISDOM OF CROWDS
  2. 2. Crowdsourcing is an act of outsourcing tasks,traditionally performed by an employee or contractor, to an undefined, large group of people or community (crowd) through an open call - Jeff Howe
  3. 3. LET’S LOOK AT SOME INDIAN BRANDS CROWDSOURCINGhttp://www.adweek.com/files/imagecache/node-detail/news_article/the-great-crowdsourcing-tt-2011.jpg
  4. 4. MICROMAX ASKED USERS TO DESIGN THEIR BRAND IDENTITY CROWDSOURCED
  5. 5. MERU CABS WENT TO THE CROWD FOR THE SPATIAL DESIGN CROWDSOURCED
  6. 6. HYUNDAI WENT TO THE AUDIENCE FOR NEW TV ADS CROWDSOURCED
  7. 7. AIRTEL ASKED ITS SUBSCRIBERS TO COME UP WITH STORIES CROWDSOURCED
  8. 8. ALL THIS MEANS IS THE POWER IS WITH YOU
  9. 9. FOR BUSINESSESINSIGHT multiplied
  10. 10. FOR BUSINESSESSPEED multiplied
  11. 11. FOR BUSINESSES COLLABORATION multipliedhttp://www.ideachampions.com/weblogs/collaboration.png
  12. 12. WHAT ALL CAN YOU CROWDSOURCE?http://economictimes.indiatimes.com/thumb/msid-18236865,width-652,resizemode-4/top-tips-what-ceos-look-for-in-young-leaders.jpg
  13. 13. FINALLY!!WHAT DO WE DO AT JADE MAGNET?
  14. 14. INTEGRATED MARKETING THROUGH MANAGED CROWDSOURCING We are a marketing support agency delivering offline and online experiences for our customers across the globe. Using crowd management processes we enable customers with effective digital, social and traditional marketing.www.jademagnet.comCalifornia | Singapore | Doha | Bangalore
  15. 15. WE CREATE SUCH COLLATERALS!
  16. 16. AND PARTY!
  17. 17. 1,100 CUSTOMERS 15,000 PROVIDERS 150 PROJECTS A MONTH Delivering Marketing Solutions through Managed Crowdsourcing.www.jademagnet.comCalifornia | Singapore | Doha | Bangalore

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