PPC Management for a Real Estate Major

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Case study on Internet Marketing - PPC Campaign Management for a Real Estate Major in NCR Delhi

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PPC Management for a Real Estate Major

  1. 1. Good on service and agreed upon deliverables Sr. Manager Real Estate MajorPPC Marketing for Real Estate Major in North IndiaJade Magnet has been involved in managing pay per click marketing on different portals for a real estate major inNCR Region, India- Analysis of keywords important for networks like Linkedin, Google.- Weekly reporting on the adwords- Focus on reducing the cost per click- Account maintenanceThe focus has been on running creative campaigns to build audience and use creatives and graphics to reduce thecost per click..Key activities- Fortnightly report on the ad campaign performance- Regular tweaking of keywords- Keywords analysis to ensure the optimum keywords are being used for campaigns- Designing of new campaignsDeliverables- Cost per lead came down from $18 to $11. An improvement of 38%- SEO rankings for 30% of 21 keywords increased to being on page 1-2 in 3 months- Increase in lead volume (as per lead cost came down) by over 25%- Web traffic increased by 430% in 3 months- Pay per click cost came down by 12% www.jademagnet.com | Creative Crowdsourcing Delivered

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