Impact of Social Media Marketing | Case Studies


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Impact of Social Media Marketing | Case Studies

  1. 1. EAP Venture<br />Case Studies <br />“Social Media Marketing”<br />Global Innovator <br />of 2011 @ GTS, <br />Silicon Valley<br /><br />
  2. 2. Creativity is at the very epicenter of the universe.<br />Jade Magnet is all about tapping creative talent<br />across the world using the crowdsourcing platform<br />
  3. 3. About Jade Magnet<br />Jade Magnet brings together over 3,500 creative and marketing people and some of the finest technologists in the country using an online market place offering the following services: <br />Collaborative design solutions<br />Online marketing and social media<br />Brand, Advertisement and communication strategies<br />Technology development and implementation<br />Fanatic support<br />Global Innovator <br />of 2011 @ GTS, <br />Silicon Valley<br />India’s best web <br />startup for SMEs<br />India’s hottest startup 2010<br />Creative work. Crowdsourced. Guaranteed!<br />
  4. 4. Social media & lead generation<br /><ul><li>Frequent blog posts bring greater traffic and leads
  5. 5. Good content and steady library of posts increases traffic on site
  6. 6. More Twitter followers = more leads
  7. 7. Bigger facebookfanbases results to better conversions</li></ul>Creative work. Crowdsourced. Guaranteed!<br />
  8. 8. Blog posts and leads<br /><ul><li>Businesses that post daily will generate 5 times more traffic than those that post weekly or less.
  9. 9. Daily posts generate 4 times more leads than weekly or less</li></ul>Ref: Hubspot<br />Understanding of the audience’s appetite for content is the key<br />Creative work. Crowdsourced. Guaranteed!<br />
  10. 10. Content & consistency increases leads<br /><ul><li>Blogs with at least 51 posts see 53% more traffic than blogs with 20 to 50 posts
  11. 11. Blogs with more than 100 posts see 3 times the traffic, while those with over 200 posts see nearly 4.5 times the results.</li></ul>Ref: Hubspot<br />Adding quality content to the blog will build a steady library which will result to better leads<br />Creative work. Crowdsourced. Guaranteed!<br />
  12. 12. Twitter followers impact lead generation<br /><ul><li>Businesses with over 1,000 followers saw 6 times more traffic than businesses with 25 or fewer followers
  13. 13. Businesses with over 1,000 followers saw 5 times more leads than those with 1 to 25 followers.</li></ul>Ref: Hubspot<br />People on twitter are stronger influencer to your brand than others<br />Creative work. Crowdsourced. Guaranteed!<br />
  14. 14. Facebook fans impact brand and reach<br /><ul><li>Businesses with a fanbase of 501 to 1,000 fans have 3.5 times more traffic than those with 1 to 25 fans
  15. 15. Businesses with over 1000 fans have 22 times more hits
  16. 16. Businesses with over 1,000 fans saw 12 times more leads.</li></ul>Ref: Hubspot<br />People on twitter are stronger influencer to your brand than others<br />Creative work. Crowdsourced. Guaranteed!<br />
  17. 17. Impact – BoardMarks <br /><ul><li>8,000+ FANS
  18. 18. Most referrals from Facebook and Google
  19. 19. Lead Generation for Franchisees
  20. 20. 3 centres opened, decision impacted
  21. 21. Student enrollment</li></ul>Significant increase in brand awareness, lead generation for franchisee – BoardMarks, CEO<br />Creative work. Crowdsourced. Guaranteed!<br />
  22. 22. Impact – Radio DesiBeat <br /><ul><li>29,000+ FANS
  23. 23. Brand Development
  24. 24. Access to users throughfacebook application
  25. 25. 6000+ followers on twitter</li></ul>Increase in user base through facebook application – Radio DesiBeat<br />Creative work. Crowdsourced. Guaranteed!<br />
  26. 26. Thank you for your time!<br />Connect with us<br />Sitashwa Srivastava<br />Co-Founder & CEO<br /><br />+91-9902433688<br />Manik Kinra<br />Co-Founder & CMO<br /><br />+91–9986049185<br /><br />