Ideas from Crowd Campaign - Is Qatar social enough for impacting car sales - Sandeep

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The content was submitted by Jaggi sharing some data points on Qatar's social presence and why he felt automobile sector could gain by building brand on social.

The advisory panel is working on building some social campaigns, ideations based on these numbers to build more traction

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Ideas from Crowd Campaign - Is Qatar social enough for impacting car sales - Sandeep

  1. 1. Is Qatar social enough for impacting car sales! Qatar has one of the highest social presence in Middle Eastern countries, making it suitable for automobile brands to build market on social networks like Facebook and Twiter • Qatar is Ranked #1 in Arabic Countries for Facebook & Twitter Penetration • Every 60 mins a new video is uploaded on Youtube in Qatar • 58 million users on Facebook in Arabia, 44% of these log in daily and 36,000+ new users every day • 6.5 million Arabic users on Twitter, increasing 3 times year on year • 88% of users on social media use social networks daily • 1794 tweets are posted every second • 155 million tweets are posted every day Some campaigns that can be done by automobile players could be • Run crowd driven marketing research campaigns to generate understanding especially from the expat market in Qatar • Cross geographical loyalty programs. As 90% is expat population, this will build larger loyalty when people
  2. 2. shift from outside • Run digital campaigns in partnership with banks and embassies. While people shift from their natives, brands will have access to customers at the first point of contact • Run mobile campaigns through apps as mobile penetration is very high • Email marketing

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