Digital Marketing for B2B Businesses

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Digital Marketing for B2B Businesses

  1. 1. :-)Digital Marketing for B2B Businesses
  2. 2. digital marketing is primary information source Source: http://www.smartinsights.com/wp-content/uploads/2012/09/Buyersphere-B2B.png
  3. 3. what’s on the mind? 35.5% of marketers are increasing 52.5% focus on 70% of marketers mobile of B2B are increasing marketers use their search videos 55.8% marketing budgets of marketers to increase budgets for audio video 77% content of B2B content marketers use blogs 83% 80% 80% 61% 39% 26% 23% 12% 10% 10% 7% Source: Getambassador.com
  4. 4. key elements Email marketing Content Webinars marketing Digital Lead Analytics marketing management Search Social media engine optimization Search engine marketing
  5. 5. email marketing Source http://www.marketingprofs.com/charts/2012/8524/b2b-email-marketing-best-practices-and-trends
  6. 6. content marketing64% of marketers feel producing enoughand quality content is the biggest challenge
  7. 7. lead management Comprehensive Lead Management System Build a lead management strategy Use analytics tools to fix, re-fix Define the leads Use social media to integrate Align with sales strategy Keep going back to leads
  8. 8. search engine optimization & marketing 71% research the 48% Tech product Discover advertised brands they after seeing a weren’t aware display ad of through a search engine Referrals to B2B Tech sites from searches 78% of all search referrals Search Engine Trends Source: http://www.thinkwithgoogle.com/insights/library/studies/evolving-path-of-todays-tech-b2b-customer/
  9. 9. social media marketing Manage Focus on conversations differentiationCite experts Choose wordsas examples carefully Use hashtags While Facebook gets maximum hits, twitter provides more leads Source: http://mkgmediagroup.com/wp-content/uploads/2013/02/B2B-Traffic-and-Lead-Gen.png/
  10. 10. analytics Experimentation analytics Integrated search and social Customer feedback analytics
  11. 11. webinars Save money Reach out to larger audience Position as thought leader Post webinar follow up Easy to set up
  12. 12. THANK YOU INTEGRATED MARKETING THROUGH MANAGED CROWDSOURCING We are a marketing support agency delivering offline and online experiences for our customers across the globe. Using crowd management processes we enable customers with effective digital, social and traditional marketing.www.jademagnet.comCalifornia | Singapore | Doha | Bangalore

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