B2B Marketing: Content Marketing

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B2B Marketing: Content Marketing

  1. 1. :-)B2B Marketing - Content Marketing!
  2. 2. WHAT IS CONTENT MARKETING? Content marketing is an umbrella term for all marketing activities that involve creation and sharing of content to attract, acquire and engage customers Over 90% of B2B marketers use at least one of the methods of content marketingTraditional marketing talks at people. Content marketing talks with people Doug Kessler Ref: http://blog.dothegreenthing.com/wp-content/uploads/2011/11/share.jpg
  3. 3. WHY DO YOU NEED CONTENT MARKETING? - Brand development Outbound - Position as thought leader (Sales) - Generate new leads (in bound leads) - Contribute to ecosystem - Reason to engage ContentInbound - Move through the sales funnel(Search) Social Content is the King Bill Gates
  4. 4. RULES OF CONTENT MARKETING - Understand your audience - It’s not about you but your topic - Stop writing about everything - Support your content with data points - Your stakeholders are your best bet - Third party always adds credibility - Ensure you have a good headingContent is of great importance, but we must not underestimate the value of style Maya Angelou Ref: http://www.panik-design.com/acatalog/x-bend-the-rules.jpg
  5. 5. GENERATING CONTENT FOR MARKETING - Speak to your customers - Connect with industry experts - Do some research: primary, secondary or generally - Engage people in discussions - Brainstorm in groups - Watch out for happenings - Recycle People need stories more than bread itself. They tell us how to live, and why Arabian Nights Ref: http://www.bodrum-hotels.com/images/tactical-quiet-generator.jpg
  6. 6. ‘ASSETS’ FORCONTENT MARKETING - White papers - Case studies - Blog - Printed and electronic booklets - Videos, animations, flash demos - Microsites - Webinars - Podcasts - Presentation slides - Articles Be yourself. Everyone else is already taken Oscar Wilde Ref: http://cdn2.business2community.com/wp-content/uploads/2012/11/baby-with-ads-all-over-him.jpg
  7. 7. MARKETING YOUR CONTENT - Website - Search optimization - Press Release - Social networks - Bookmark it - Ask your friends to LIKE & tweet  - Comment and Respond - Add it in newsletter or e-mailer - Link on your email signatureDon’t talk about your product like it’s a dad-gum rainbow Marcus Sheridan Ref: http://cdn.briansolis.com/wp-content/uploads/2008/07/direct_communication_marketing.jpg
  8. 8. We are a creative crowdsourcing platform for design and marketing requirements. We help designing marketing collaterals for businesses thereby helping them reach out to their customers ‘better’ Visit us at www.jademagnet.comCREATIVE SOLUTIONS. CROWDSOURCED.www.jademagnet.com

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