Your SlideShare is downloading. ×
0
SoMe Test  1  Jade King
SoMe Test  1  Jade King
SoMe Test  1  Jade King
SoMe Test  1  Jade King
SoMe Test  1  Jade King
SoMe Test  1  Jade King
SoMe Test  1  Jade King
SoMe Test  1  Jade King
SoMe Test  1  Jade King
SoMe Test  1  Jade King
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

SoMe Test 1 Jade King

230

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
230
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  1. What’s the point?
  2. Overview <ul><li>What is FourSquare </li></ul><ul><li>Pros/Cons </li></ul><ul><li>Alternatives </li></ul><ul><li>Final Recommendations </li></ul><ul><li>Next Steps </li></ul>
  3. What is it? <ul><li>FourSquare is an example of a geolocation service </li></ul><ul><li>A mobile application that allows the user to “check in” to locations, share that information with friends, earn badges, compete for rank, and claim incentives </li></ul>
  4. Badges / Specials
  5. Data Tracking
  6. User Growth <ul><li>Projected to have 10 million users by this July. </li></ul><ul><li>Source: New York Observer </li></ul>
  7. 2010 Stats
  8. Pros and Cons <ul><li>Low cost promotion </li></ul><ul><li>Targeted </li></ul><ul><li>Control over incentives </li></ul><ul><li>Tool that can help attract, develop and maintain customers </li></ul><ul><li>Meets customers where they are </li></ul><ul><li>User has to have a smart phone to participate </li></ul><ul><li>People are free to post what they want about your business on the network (though this happens with or without your participation) </li></ul><ul><li>Something else you have to keep up with </li></ul>
  9. Alternatives <ul><li>Other geolocation apps ex: Gowalla </li></ul><ul><li>Traditional advertising ex: Print </li></ul><ul><li>Reward cards </li></ul>
  10. Recommendations/Next Steps <ul><li>Claim your business on FourSquare </li></ul><ul><li>Begin using services offered: </li></ul><ul><ul><li>Specials </li></ul></ul><ul><ul><li>Incentive for “mayor” </li></ul></ul><ul><ul><li>Data Tracking </li></ul></ul><ul><ul><li>Add window decals to store front </li></ul></ul>

×