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What’s the point?
Overview <ul><li>What is FourSquare </li></ul><ul><li>Pros/Cons </li></ul><ul><li>Alternatives </li></ul><ul><li>Final Rec...
What is it? <ul><li>FourSquare is an example of a geolocation service </li></ul><ul><li>A mobile application that allows t...
Badges / Specials
Data Tracking
User Growth <ul><li>Projected to have 10 million users by this July. </li></ul><ul><li>Source: New York Observer </li></ul>
2010 Stats
Pros and Cons <ul><li>Low cost promotion </li></ul><ul><li>Targeted </li></ul><ul><li>Control over incentives </li></ul><u...
Alternatives <ul><li>Other geolocation apps ex: Gowalla </li></ul><ul><li>Traditional advertising ex: Print </li></ul><ul>...
Recommendations/Next Steps <ul><li>Claim your business on FourSquare </li></ul><ul><li>Begin using services offered: </li>...
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SoMe Test 1 Jade King

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Transcript of "SoMe Test 1 Jade King"

  1. 1. What’s the point?
  2. 2. Overview <ul><li>What is FourSquare </li></ul><ul><li>Pros/Cons </li></ul><ul><li>Alternatives </li></ul><ul><li>Final Recommendations </li></ul><ul><li>Next Steps </li></ul>
  3. 3. What is it? <ul><li>FourSquare is an example of a geolocation service </li></ul><ul><li>A mobile application that allows the user to “check in” to locations, share that information with friends, earn badges, compete for rank, and claim incentives </li></ul>
  4. 4. Badges / Specials
  5. 5. Data Tracking
  6. 6. User Growth <ul><li>Projected to have 10 million users by this July. </li></ul><ul><li>Source: New York Observer </li></ul>
  7. 7. 2010 Stats
  8. 8. Pros and Cons <ul><li>Low cost promotion </li></ul><ul><li>Targeted </li></ul><ul><li>Control over incentives </li></ul><ul><li>Tool that can help attract, develop and maintain customers </li></ul><ul><li>Meets customers where they are </li></ul><ul><li>User has to have a smart phone to participate </li></ul><ul><li>People are free to post what they want about your business on the network (though this happens with or without your participation) </li></ul><ul><li>Something else you have to keep up with </li></ul>
  9. 9. Alternatives <ul><li>Other geolocation apps ex: Gowalla </li></ul><ul><li>Traditional advertising ex: Print </li></ul><ul><li>Reward cards </li></ul>
  10. 10. Recommendations/Next Steps <ul><li>Claim your business on FourSquare </li></ul><ul><li>Begin using services offered: </li></ul><ul><ul><li>Specials </li></ul></ul><ul><ul><li>Incentive for “mayor” </li></ul></ul><ul><ul><li>Data Tracking </li></ul></ul><ul><ul><li>Add window decals to store front </li></ul></ul>
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