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SoMe Test 1 Jade King

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Transcript

  • 1. What’s the point?
  • 2. Overview
    • What is FourSquare
    • Pros/Cons
    • Alternatives
    • Final Recommendations
    • Next Steps
  • 3. What is it?
    • FourSquare is an example of a geolocation service
    • A mobile application that allows the user to “check in” to locations, share that information with friends, earn badges, compete for rank, and claim incentives
  • 4. Badges / Specials
  • 5. Data Tracking
  • 6. User Growth
    • Projected to have 10 million users by this July.
    • Source: New York Observer
  • 7. 2010 Stats
  • 8. Pros and Cons
    • Low cost promotion
    • Targeted
    • Control over incentives
    • Tool that can help attract, develop and maintain customers
    • Meets customers where they are
    • User has to have a smart phone to participate
    • People are free to post what they want about your business on the network (though this happens with or without your participation)
    • Something else you have to keep up with
  • 9. Alternatives
    • Other geolocation apps ex: Gowalla
    • Traditional advertising ex: Print
    • Reward cards
  • 10. Recommendations/Next Steps
    • Claim your business on FourSquare
    • Begin using services offered:
      • Specials
      • Incentive for “mayor”
      • Data Tracking
      • Add window decals to store front