Social Media & Digital PR Playbook> Miami & NY PR Firm> Roar Media

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This presentation details our social media strategies and services. Roar Media is a digital PR and social media consultancy specializing in maximizing our client's visibility and presence in digital …

This presentation details our social media strategies and services. Roar Media is a digital PR and social media consultancy specializing in maximizing our client's visibility and presence in digital communication channels. Roar Media has its headquarters in Miami with offices in New York City.

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  • 1. Services Overview: Social Marketing Presented by: ROAR MEDIA March 18, 2009
  • 2. The revolution has begun Not all of the social platforms may be right for your firm. Confidential. All material property of ROAR MEDIA.
  • 3. Social media users & ad budgets are exploding
    • 117M Americans (64% of all Internet users) visit social networking sites every month
    • More than 70% of Americans ages 15-34 actively use online social networks
    Confidential. All material property of ROAR MEDIA.
  • 4. Social media is sticky
    • More than 15 million active blogs & 60 million Americans reading them*
    • U.S. social networkers chose social media sites as their favorite media activity, over television and on par with cell phones**
    • Half of the online community visits video sharing or social networking sites at least once a week, and 22 percent visit at least once a day*
    Source: *“Never-Ending Friending” conference for News Corp.’s Fox Interactive Media (FIM) marketing clients (MarketingCharts). **FIM Reports, 2007 Confidential. All material property of ROAR MEDIA. Average US time spent in December 2007 (in minutes) Rank Web site Dec. 07 1 MySpace.com 29:36:00 2 Facebook.com 19:51:00 3 Bebo.com 30:24:00 4 BlackPlanet.com 25:16:00 5 Club Penguin.com 13:27:00 Average time spent on social networking sites: 23:42 minutes
  • 5. Evolution of online advertising
    • 1996- Web sites
    • 1998- Display
    • 2000- Search
    • 2002- Contextual
    • 2004- Exchanges
    • 2005- Lead Gen
    • 2006- Behavioral
    • 2008- Social Media
    Confidential. All material property of ROAR MEDIA.
  • 6. What is social media?
    • Social media is the medium in which consumers integrate
    • technology, social interaction, language and photos to share
    • content, opinions, insights, experiences, and media themselves .
    • Social networking
    • Social shopping & ratings
    • Blogs and micro blogs
    • Photo and video sharing
    • Podcasting, video casting, video conferencing
    • Message boards & Internet forums
    • Shared bookmarking
    • Wikis
    Social media takes on many different forms Confidential. All material property of ROAR MEDIA.
  • 7. What can social media do? Confidential. All material property of ROAR MEDIA.
  • 8. What can social media do? Confidential. All material property of ROAR MEDIA.
  • 9. What can social media do? Confidential. All material property of ROAR MEDIA.
  • 10. What can social media do? Confidential. All material property of ROAR MEDIA.
  • 11. What can social media do? Confidential. All material property of ROAR MEDIA.
  • 12. What can social media do? Confidential. All material property of ROAR MEDIA.
  • 13. What can social media do? Confidential. All material property of ROAR MEDIA.
  • 14. What can social media do? Confidential. All material property of ROAR MEDIA.
  • 15. Confidential. All material property of ROAR MEDIA.
  • 16. Big brand benefits Features Brand Benefits Confidential. All material property of ROAR MEDIA.
  • 17. Marketers need help to play in the space
    • Why?
    • Social media “disintermediates” traditional advertising: a new marketing paradigm
    • No one-stop shop, difficult to implement
    • Marketers are not privy of opportunity
    • Lack know-how and experience
    • Lack people, resources, tools, partners
    Confidential. All material property of ROAR MEDIA.
  • 18. Social media management services
      • Roar Media’s suite of services
      • includes:
      • Social media strategy
      • Platform development
      • Social media relations & promotion
      • Online reputation management
      • Social media monitoring
  • 19. Social media strategy
    • Strategic planning:
    • Assess strategic opportunities
    • Establish an appropriate architecture
    • Develop a unifying theme
    • Determining which voice(s) will best engage target audiences
    Provides value exchange Confidential. All material property of ROAR MEDIA.
  • 20. Social media platform development
    • Profile management:
    • Platform selection
    • Creative profile development
    • Cloud and community building
    • “ Influencer” seeding and invitation
    Confidential. All material property of ROAR MEDIA.
  • 21. Social media platform development
    • Custom application services (gadgets and widgets)
    • Application strategy development
    • Widget and gadget creation
    • Installation and distribution (guaranteed distribution)
    • Deployment, tracking and monitoring
    Menu Formula Transactional Interactive imagery
  • 22. Social media relations & promotion
    • Social media relations &
    • community building:
    • Identify and target key brand ambassadors and influences
    • Integrate with traditional marketing
    • Ignite digital word-of-mouth
    • Develop branded integration
    • Distribute social media news releases to influence key bloggers and citizen journalists
    • Buy and place paid advertising in social media spaces
    Confidential. All material property of Roar Media.
  • 23.
    • Social media news releases:
    • Videos
    • Photo galleries
    • Messaging and copy points
    • RSS feeds
    • Web-site links
    • SEO optimized
    • Viral functionality: sharing, embedding, social book-marking
    Confidential. All material property of Roar Media. Social media relations & promotion
  • 24.
      • Social media buying:
      • Promotions and campaign strategy
    • Budget and ad-spend allocation
    • Publisher market mix
    • Rate negotiation
    • Audience segmentation and targeting
    • Placement and ad-tracking
    • Deployment, optimization and reporting
    Social media relations & promotion Confidential. All material property of ROAR MEDIA.
  • 25. Social media monitoring
    • Key conversation indicators:
    • Conversation volume
    • Sentiment / favorability
    • Topics of conversation
    • Ratings
    • Favoriting
    • Friends and followers
    • Passalongs
    Confidential. All material property of ROAR MEDIA.
  • 26. Why Roar Media?
    • As a trusted partner, we
    • deliver :
    • Subject-matter expertise and knowledge
    • Strategic counsel from experienced, skilled social media practitioners
    • Bottom-line and results driven programs
    • Proven integrated methodology
    • Strategic partnerships and alliances
    • Comprehensive research tools and data sources
    Confidential. All material property of ROAR MEDIA.
  • 27. Questions & Answers
    • Thank You
    801 Brickell Avenue, Ninth Floor Miami, FL 33131 305.789.6695 Main 305.586.0419 Direct 305.372.0189 Fax www.RoarMedia.com Confidential. All material property of ROAR MEDIA.