Services Overview: Social Marketing Presented by: ROAR MEDIA March 18, 2009

The revolution has begun Not all of the social platforms may be right for your firm. Confidential. All material property of ROAR MEDIA.

Social media users & ad budgets are exploding 117M Americans (64% of all Internet users) visit social networking sites every month More than 70% of Americans ages 15-34 actively use online social networks Confidential. All material property of ROAR MEDIA.

117M Americans (64% of all Internet users) visit social networking sites every month

More than 70% of Americans ages 15-34 actively use online social networks

Social media is sticky More than 15 million active blogs & 60 million Americans reading them* U.S. social networkers chose social media sites as their favorite media activity, over television and on par with cell phones** Half of the online community visits video sharing or social networking sites at least once a week, and 22 percent visit at least once a day* Source: *“Never-Ending Friending” conference for News Corp.’s Fox Interactive Media (FIM) marketing clients (MarketingCharts). **FIM Reports, 2007 Confidential. All material property of ROAR MEDIA. Average US time spent in December 2007 (in minutes) Rank Web site Dec. 07 1 MySpace.com 29:36:00 2 Facebook.com 19:51:00 3 Bebo.com 30:24:00 4 BlackPlanet.com 25:16:00 5 Club Penguin.com 13:27:00 Average time spent on social networking sites: 23:42 minutes

More than 15 million active blogs & 60 million Americans reading them*

U.S. social networkers chose social media sites as their favorite media activity, over television and on par with cell phones**

Half of the online community visits video sharing or social networking sites at least once a week, and 22 percent visit at least once a day*

Evolution of online advertising 1996- Web sites 1998- Display 2000- Search 2002- Contextual 2004- Exchanges 2005- Lead Gen 2006- Behavioral 2008- Social Media Confidential. All material property of ROAR MEDIA.

1996- Web sites

1998- Display

2000- Search

2002- Contextual

2004- Exchanges

2005- Lead Gen

2006- Behavioral

2008- Social Media

What is social media? Social media is the medium in which consumers integrate technology, social interaction, language and photos to share content, opinions, insights, experiences, and media themselves . Social networking Social shopping & ratings Blogs and micro blogs Photo and video sharing Podcasting, video casting, video conferencing Message boards & Internet forums Shared bookmarking Wikis Social media takes on many different forms Confidential. All material property of ROAR MEDIA.

Social media is the medium in which consumers integrate

technology, social interaction, language and photos to share

content, opinions, insights, experiences, and media themselves .

Social networking

Social shopping & ratings

Blogs and micro blogs

Photo and video sharing

Podcasting, video casting, video conferencing

Message boards & Internet forums

Shared bookmarking

Wikis

What can social media do? Confidential. All material property of ROAR MEDIA.

What can social media do? Confidential. All material property of ROAR MEDIA.

What can social media do? Confidential. All material property of ROAR MEDIA.

What can social media do? Confidential. All material property of ROAR MEDIA.

What can social media do? Confidential. All material property of ROAR MEDIA.

What can social media do? Confidential. All material property of ROAR MEDIA.

What can social media do? Confidential. All material property of ROAR MEDIA.

What can social media do? Confidential. All material property of ROAR MEDIA.

Confidential. All material property of ROAR MEDIA.

Big brand benefits Features Brand Benefits Confidential. All material property of ROAR MEDIA.

Marketers need help to play in the space Why? Social media “disintermediates” traditional advertising: a new marketing paradigm No one-stop shop, difficult to implement Marketers are not privy of opportunity Lack know-how and experience Lack people, resources, tools, partners Confidential. All material property of ROAR MEDIA.

Why?

Social media “disintermediates” traditional advertising: a new marketing paradigm

No one-stop shop, difficult to implement

Marketers are not privy of opportunity

Lack know-how and experience

Lack people, resources, tools, partners

Social media management services Roar Media’s suite of services includes: Social media strategy Platform development Social media relations & promotion Online reputation management Social media monitoring

Roar Media’s suite of services

includes:

Social media strategy

Platform development

Social media relations & promotion

Online reputation management

Social media monitoring

Social media strategy Strategic planning: Assess strategic opportunities Establish an appropriate architecture Develop a unifying theme Determining which voice(s) will best engage target audiences Provides value exchange Confidential. All material property of ROAR MEDIA.

Strategic planning:

Assess strategic opportunities

Establish an appropriate architecture

Develop a unifying theme

Determining which voice(s) will best engage target audiences

Social media platform development Profile management: Platform selection Creative profile development Cloud and community building “ Influencer” seeding and invitation Confidential. All material property of ROAR MEDIA.

Profile management:

Platform selection

Creative profile development

Cloud and community building

“ Influencer” seeding and invitation

Social media platform development Custom application services (gadgets and widgets) Application strategy development Widget and gadget creation Installation and distribution (guaranteed distribution) Deployment, tracking and monitoring Menu Formula Transactional Interactive imagery

Custom application services (gadgets and widgets)

Application strategy development

Widget and gadget creation

Installation and distribution (guaranteed distribution)

Deployment, tracking and monitoring

Social media relations & promotion Social media relations & community building: Identify and target key brand ambassadors and influences Integrate with traditional marketing Ignite digital word-of-mouth Develop branded integration Distribute social media news releases to influence key bloggers and citizen journalists Buy and place paid advertising in social media spaces Confidential. All material property of Roar Media.

Social media relations &

community building:

Identify and target key brand ambassadors and influences

Integrate with traditional marketing

Ignite digital word-of-mouth

Develop branded integration

Distribute social media news releases to influence key bloggers and citizen journalists

Buy and place paid advertising in social media spaces

Social media news releases: Videos Photo galleries Messaging and copy points RSS feeds Web-site links SEO optimized Viral functionality: sharing, embedding, social book-marking Confidential. All material property of Roar Media. Social media relations & promotion

Social media news releases:

Videos

Photo galleries

Messaging and copy points

RSS feeds

Web-site links

SEO optimized

Viral functionality: sharing, embedding, social book-marking

Social media buying: Promotions and campaign strategy Budget and ad-spend allocation Publisher market mix Rate negotiation Audience segmentation and targeting Placement and ad-tracking Deployment, optimization and reporting Social media relations & promotion Confidential. All material property of ROAR MEDIA.

Social media buying:

Promotions and campaign strategy

Budget and ad-spend allocation

Publisher market mix

Rate negotiation

Audience segmentation and targeting

Placement and ad-tracking

Deployment, optimization and reporting

Social media monitoring Key conversation indicators: Conversation volume Sentiment / favorability Topics of conversation Ratings Favoriting Friends and followers Passalongs Confidential. All material property of ROAR MEDIA.

Key conversation indicators:

Conversation volume

Sentiment / favorability

Topics of conversation

Ratings

Favoriting

Friends and followers

Passalongs

Why Roar Media? As a trusted partner, we deliver : Subject-matter expertise and knowledge Strategic counsel from experienced, skilled social media practitioners Bottom-line and results driven programs Proven integrated methodology Strategic partnerships and alliances Comprehensive research tools and data sources Confidential. All material property of ROAR MEDIA.

As a trusted partner, we

deliver :

Subject-matter expertise and knowledge

Strategic counsel from experienced, skilled social media practitioners

Bottom-line and results driven programs

Proven integrated methodology

Strategic partnerships and alliances

Comprehensive research tools and data sources

Questions & Answers Thank You 801 Brickell Avenue, Ninth Floor Miami, FL 33131 305.789.6695 Main 305.586.0419 Direct 305.372.0189 Fax www.RoarMedia.com Confidential. All material property of ROAR MEDIA.

Thank You