JACQUELINE GOLDSTINE, THE MANITOBA BABE<br />My Personal Brand Plan<br />I may not have gone where I intended but <br />I ...
WHERE I AM NOW<br />● Public Relations postgraduate student at Humber College<br />● Volunteering at events to upgrade my ...
Key Messages<br />FINAL DESTINATION:<br />● Have an online presence that reflects my 	  	   personal brand, the Manitoba B...
Objectives<br />HOW TO GET THERE:<br />● Create  a personal brand devoted to travel and tourism <br />● Develop an active ...
Personal SWOT Analysis<br />ROAD BLOCKS:<br />● Lack of work experience<br />● Competition in the field<br />● Saturated j...
Position myself as:<br />POSITION MYSELF AS:<br />The Manitoba Babe.  The girl with innovative ideas with a prairie twist....
WHO I AM…<br />DRIVEN	FASHION DEVOTEE	          WELL  TRAVELLED<br />	CREATIVE                FITNESS ENTHUSIAST          ...
CHANNELS :<br />www.jacquelinegoldstine.blogspot.com<br />www.themanitobababe.com<br />Jacquelinegoldstine@live.ca<br />  ...
Strategy<br />WHERE TO GO FROM HERE:<br />● Build brand equity by engaging and being visible on the web in order to <br />...
Tactics<br />HOW TO GET THERE:<br />● Becoming involved in various Public Relations groups<br />   including CPRS, IABC<br...
THE PATH I’VE<br />CHOSEN:<br />Jan-May 2010<br />● Volunteer at least once a month<br /> ● Recruit and converse with a me...
My Personal Brand Plan	<br />Jacqueline Goldstine<br />JUST THE BEGINNING<br />Jacqueline Goldstine<br />The Manitoba Babe...
Upcoming SlideShare
Loading in …5
×

My Personal Brand Plan, revised

359
-1

Published on

A few changes to my original plan.

Published in: Travel
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
359
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • to
  • My Personal Brand Plan, revised

    1. 1. JACQUELINE GOLDSTINE, THE MANITOBA BABE<br />My Personal Brand Plan<br />I may not have gone where I intended but <br />I have ended up where I wanted to be!<br />
    2. 2. WHERE I AM NOW<br />● Public Relations postgraduate student at Humber College<br />● Volunteering at events to upgrade my resume<br />● Involved in the student chapters of CPRS and IABC<br />● Gaining a head start in the field by having an online presence <br /> and engaging in social media<br />● Graduate August 2010, start internship Sept 2010<br />
    3. 3. Key Messages<br />FINAL DESTINATION:<br />● Have an online presence that reflects my personal brand, the Manitoba Babe<br /> ● Being a “tour guide” for the hot restaurants/nightlife in Toronto with a “Toba” twist <br /> ● Working for a company that can utilize my knowledge and outlook on Toronto from a prairie girl perspective<br /> ● Spread my politeness and cheerful spirit through Toronto <br />
    4. 4. Objectives<br />HOW TO GET THERE:<br />● Create a personal brand devoted to travel and tourism <br />● Develop an active presence online and position myself in the field of Public Relations<br />● Continue writing and updating my blog to add to the ongoing online dialogue<br />
    5. 5. Personal SWOT Analysis<br />ROAD BLOCKS:<br />● Lack of work experience<br />● Competition in the field<br />● Saturated job market<br />● Increase interest in PR<br />● Global economic situation<br />TOOLSTO OVERCOME:<br />● Writing skills <br />● Outgoing personality <br />● Unique perspective, being a prairie girl <br />● Organizational skills<br />● Networking with professionals in PR <br />● Building an online identity dedicated to travel, tourism and a Manitobans' point of view<br />● Volunteer with influential organizations in Toronto to gain access to all the best events <br />● Intern at a influential, high profile organization<br />
    6. 6. Position myself as:<br />POSITION MYSELF AS:<br />The Manitoba Babe. The girl with innovative ideas with a prairie twist.<br />Mantra: plays hard buts works harder! <br />
    7. 7. WHO I AM…<br />DRIVEN FASHION DEVOTEE WELL TRAVELLED<br /> CREATIVE FITNESS ENTHUSIAST <br />PROFESSIONAL GO-GETTER<br /> SPORTS FANATIC<br /> FUN LOVING<br />DEPENDABLE ELOQUENT PASSOINATE<br /> OPEN-MINDED TEAM PLAYER<br />BOOKWORM ADVENTOROUS<br /> EAGER TO SUCCEED HARD WORKING<br />
    8. 8. CHANNELS :<br />www.jacquelinegoldstine.blogspot.com<br />www.themanitobababe.com<br />Jacquelinegoldstine@live.ca<br /> @Jacqueg77<br />Jacqueg77<br />
    9. 9. Strategy<br />WHERE TO GO FROM HERE:<br />● Build brand equity by engaging and being visible on the web in order to <br /> sustain an online presence<br />● Focus on networking and building a reputation within the <br /> communication world <br />● Focus on obtaining a high profile internship to gain valuable experience in<br /> in the field of communication<br />
    10. 10. Tactics<br />HOW TO GET THERE:<br />● Becoming involved in various Public Relations groups<br /> including CPRS, IABC<br />● Read at least two blogs of professional PR practioners<br /> each week<br />● Continue to get feedback and advice from <br /> my mentor on my blog and connectivity<br />● Volunteer twice a month<br />● Create a portfolio of my work<br />● Create a personal video for my blog highlighting my assets<br />● Have business cards made to hand out at networking events <br />
    11. 11. THE PATH I’VE<br />CHOSEN:<br />Jan-May 2010<br />● Volunteer at least once a month<br /> ● Recruit and converse with a mentor<br /> ● Network at one CPRS or IABC event a month<br />May-Aug 2010 <br /> ● Build portfolio from work I’ve done <br /> ● Continue volunteering at least once a month to improve my resume<br />Aug 2010<br /> ● Update resume to include all volunteer positions<br /> ● Finish portfolio and include work from both semesters<br /> ● Apply for internships<br />Nov 2010<br /> ● Apply for jobs in the field of Public Relations<br />
    12. 12. My Personal Brand Plan <br />Jacqueline Goldstine<br />JUST THE BEGINNING<br />Jacqueline Goldstine<br />The Manitoba Babe<br />
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×