Your SlideShare is downloading. ×
My Personal Brand Plan, revised
My Personal Brand Plan, revised
My Personal Brand Plan, revised
My Personal Brand Plan, revised
My Personal Brand Plan, revised
My Personal Brand Plan, revised
My Personal Brand Plan, revised
My Personal Brand Plan, revised
My Personal Brand Plan, revised
My Personal Brand Plan, revised
My Personal Brand Plan, revised
My Personal Brand Plan, revised
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

My Personal Brand Plan, revised

322

Published on

A few changes to my original plan.

A few changes to my original plan.

Published in: Travel
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
322
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • to
  • Transcript

    • 1. JACQUELINE GOLDSTINE, THE MANITOBA BABE
      My Personal Brand Plan
      I may not have gone where I intended but
      I have ended up where I wanted to be!
    • 2. WHERE I AM NOW
      ● Public Relations postgraduate student at Humber College
      ● Volunteering at events to upgrade my resume
      ● Involved in the student chapters of CPRS and IABC
      ● Gaining a head start in the field by having an online presence
      and engaging in social media
      ● Graduate August 2010, start internship Sept 2010
    • 3. Key Messages
      FINAL DESTINATION:
      ● Have an online presence that reflects my personal brand, the Manitoba Babe
      ● Being a “tour guide” for the hot restaurants/nightlife in Toronto with a “Toba” twist
      ● Working for a company that can utilize my knowledge and outlook on Toronto from a prairie girl perspective
      ● Spread my politeness and cheerful spirit through Toronto
    • 4. Objectives
      HOW TO GET THERE:
      ● Create a personal brand devoted to travel and tourism
      ● Develop an active presence online and position myself in the field of Public Relations
      ● Continue writing and updating my blog to add to the ongoing online dialogue
    • 5. Personal SWOT Analysis
      ROAD BLOCKS:
      ● Lack of work experience
      ● Competition in the field
      ● Saturated job market
      ● Increase interest in PR
      ● Global economic situation
      TOOLSTO OVERCOME:
      ● Writing skills
      ● Outgoing personality
      ● Unique perspective, being a prairie girl
      ● Organizational skills
      ● Networking with professionals in PR
      ● Building an online identity dedicated to travel, tourism and a Manitobans' point of view
      ● Volunteer with influential organizations in Toronto to gain access to all the best events
      ● Intern at a influential, high profile organization
    • 6. Position myself as:
      POSITION MYSELF AS:
      The Manitoba Babe. The girl with innovative ideas with a prairie twist.
      Mantra: plays hard buts works harder!
    • 7. WHO I AM…
      DRIVEN FASHION DEVOTEE WELL TRAVELLED
      CREATIVE FITNESS ENTHUSIAST
      PROFESSIONAL GO-GETTER
      SPORTS FANATIC
      FUN LOVING
      DEPENDABLE ELOQUENT PASSOINATE
      OPEN-MINDED TEAM PLAYER
      BOOKWORM ADVENTOROUS
      EAGER TO SUCCEED HARD WORKING
    • 8. CHANNELS :
      www.jacquelinegoldstine.blogspot.com
      www.themanitobababe.com
      Jacquelinegoldstine@live.ca
      @Jacqueg77
      Jacqueg77
    • 9. Strategy
      WHERE TO GO FROM HERE:
      ● Build brand equity by engaging and being visible on the web in order to
      sustain an online presence
      ● Focus on networking and building a reputation within the
      communication world
      ● Focus on obtaining a high profile internship to gain valuable experience in
      in the field of communication
    • 10. Tactics
      HOW TO GET THERE:
      ● Becoming involved in various Public Relations groups
      including CPRS, IABC
      ● Read at least two blogs of professional PR practioners
      each week
      ● Continue to get feedback and advice from
      my mentor on my blog and connectivity
      ● Volunteer twice a month
      ● Create a portfolio of my work
      ● Create a personal video for my blog highlighting my assets
      ● Have business cards made to hand out at networking events
    • 11. THE PATH I’VE
      CHOSEN:
      Jan-May 2010
      ● Volunteer at least once a month
      ● Recruit and converse with a mentor
      ● Network at one CPRS or IABC event a month
      May-Aug 2010
      ● Build portfolio from work I’ve done
      ● Continue volunteering at least once a month to improve my resume
      Aug 2010
      ● Update resume to include all volunteer positions
      ● Finish portfolio and include work from both semesters
      ● Apply for internships
      Nov 2010
      ● Apply for jobs in the field of Public Relations
    • 12. My Personal Brand Plan
      Jacqueline Goldstine
      JUST THE BEGINNING
      Jacqueline Goldstine
      The Manitoba Babe

    ×