JACQUELINE GOLDSTINE, THE MANITOBA BABE My Personal Brand Plan I may not have gone where I intended but I have ended up where I wanted to be!
WHERE I AM NOW ● Public Relations postgraduate student at Humber College ● Volunteering at events to upgrade my resume ● Involved in the student chapters of CPRS and IABC ● Gaining a head start in the field by having an online presence and engaging in social media ● Graduate August 2010, start internship Sept 2010
Key Messages FINAL DESTINATION: ● Have an online presence that reflects my personal brand, the Manitoba Babe ● Being a “tour guide” for the hot restaurants/nightlife in Toronto with a “Toba” twist ● Working for a company that can utilize my knowledge and outlook on Toronto from a prairie girl perspective ● Spread my politeness and cheerful spirit through Toronto
Objectives HOW TO GET THERE: ● Create a personal brand devoted to travel and tourism ● Develop an active presence online and position myself in the field of Public Relations ● Continue writing and updating my blog to add to the ongoing online dialogue
Personal SWOT Analysis ROAD BLOCKS: ● Lack of work experience ● Competition in the field ● Saturated job market ● Increase interest in PR ● Global economic situation TOOLSTO OVERCOME: ● Writing skills ● Outgoing personality ● Unique perspective, being a prairie girl ● Organizational skills ● Networking with professionals in PR ● Building an online identity dedicated to travel, tourism and a Manitobans' point of view ● Volunteer with influential organizations in Toronto to gain access to all the best events ● Intern at a influential, high profile organization
Position myself as: POSITION MYSELF AS: The Manitoba Babe. The girl with innovative ideas with a prairie twist. Mantra: plays hard buts works harder!
WHO I AM… DRIVEN FASHION DEVOTEE WELL TRAVELLED CREATIVE FITNESS ENTHUSIAST PROFESSIONAL GO-GETTER SPORTS FANATIC FUN LOVING DEPENDABLE ELOQUENT PASSOINATE OPEN-MINDED TEAM PLAYER BOOKWORM ADVENTOROUS EAGER TO SUCCEED HARD WORKING
Strategy WHERE TO GO FROM HERE: ● Build brand equity by engaging and being visible on the web in order to sustain an online presence ● Focus on networking and building a reputation within the communication world ● Focus on obtaining a high profile internship to gain valuable experience in in the field of communication
Tactics HOW TO GET THERE: ● Becoming involved in various Public Relations groups including CPRS, IABC ● Read at least two blogs of professional PR practioners each week ● Continue to get feedback and advice from my mentor on my blog and connectivity ● Volunteer twice a month ● Create a portfolio of my work ● Create a personal video for my blog highlighting my assets ● Have business cards made to hand out at networking events
THE PATH I’VE CHOSEN: Jan-May 2010 ● Volunteer at least once a month ● Recruit and converse with a mentor ● Network at one CPRS or IABC event a month May-Aug 2010 ● Build portfolio from work I’ve done ● Continue volunteering at least once a month to improve my resume Aug 2010 ● Update resume to include all volunteer positions ● Finish portfolio and include work from both semesters ● Apply for internships Nov 2010 ● Apply for jobs in the field of Public Relations
My Personal Brand Plan Jacqueline Goldstine JUST THE BEGINNING Jacqueline Goldstine The Manitoba Babe