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Jacqueline Goldstine, The Brand

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This slide show outlines the qualities that I possess in order to be successful in the world of Public Relations. It also outlines how I am going to make this concept into a reality.

This slide show outlines the qualities that I possess in order to be successful in the world of Public Relations. It also outlines how I am going to make this concept into a reality.

Published in: Career, Business, Technology

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    • 1. MY PERSONAL BRAND
      PLAN
      Jacqueline Goldstine
      The Brand
      I may not have gone where I intended but
      I have ended up where I wanted to be!
    • 2. WHERE I AM NOW
      ● Public Relations postgraduate student at Humber College
      ● Volunteering at events to upgrade my resume
      ● Involved in the student chapters of CPRS and IABC
      ● Gaining a head start in the field by having an online presence
      and engaging in social media
      ● Graduate August 2010, start internship Sept 2010
    • 3. Key Messages
      FINAL DESTINATION:
      ● Have an online presence that reflects my personality and demonstrates my assets
      ● Have a personal brand that can be carried over into my professional career
      ● Be hired on by the company that I complete my internship with
      ● Become a successful Public Relations practitioner
    • 4. Objectives
      HOW TO GET THERE:
      ● Create a personal brand that can carry over into my professional world
      ● To create a career opportunity from my internship by demonstrating during the eight week period my value to the company
      ● Develop an active presence online and position myself in the field of Public Relations.
      ● Continue writing and updating my blog to add to the ongoing online dialogue
    • 5. Personal SWOT Analysis
      ROAD BLOCKS:
      ● Lack of work experience
      ● Competition in the field
      ● Saturated job market
      ● Increase interest in PR
      ● Global economic situation
      TOOLSTO OVERCOME:
      ● Writing skills
      ● Outgoing personality
      ● Being a team player
      ● Organizational skills
      ● Networking with professionals in PR
      ● Building an online identity
      ● Volunteering in the field
      ● Internship experience
    • 6. Position myself as:
      POSITION MYSELF AS:
      Someone you want to work for your company, an asset!
      A professional in Public Relations who is approachable, easy to talk to and a team player!
      Someone who will use her extensive life experience and world travel to her advantage
    • 7. WHO I AM…
      DRIVEN WELL TRAVELLED
      CREATIVE
      PROFESSIONAL GO-GETTER
      DEPENDABLE ELEQUENT PASSOINATE
      OPEN-MINDED TEAM PLAYER
      EAGER TO SUCCEED HARD WORKING
    • 8. CHANNELS :
      http://jacquelinegoldstine.blogspot.com
      Jacquelinegoldstine@live.ca
      @Jacque7
    • 9. Strategy
      WHERE TO GO FROM HERE:
      ● Build brand equity by engaging and being visible on the web in order to
      sustain an online presence
      ● Focus on networking and building a reputation within the
      communication world
      ● Focus on obtaining a high profile internship to gain valuable experience in
      in the field of communication
    • 10. Tactics
      HOW TO GET THERE:
      ● Becoming involved in various Public Relations committees
      including CPRS, IABC
      ● Gain knowledge for seasoned professionals by following them on
      twitter and keeping up with their blogs
      ● Continue to get feedback and advice from my mentor
      ● Volunteer with as many different companies as possible
      ● Create a portfolio of my work
      ● Create a personal video for my blog highlighting my assets
      ● Have business cards made to hand out at networking events
      ● Participate in networking events
    • 11. THE PATH LESS
      CHOOSEN:
      Jan-May 2010
      ● Volunteer with multiple companies
      ● Recruit and converse with a mentor
      ● Network at IABC and CPRS events
      May-Aug 2010
      ● Build portfolio
      ● Continue volunteering to improve my resume
      Aug 2010
      ● Update resume
      ● Finish portfolio
      ● Apply for internships
      Nov 2010
      ● Apply for jobs in the field of Public Relations
    • 12. My Personal Brand Plan
      Jacqueline Goldstine
      THE END OF THE
      ROAD
      Jacqueline Goldstine
      The Brand