The 5 Must-Avoid Collaboration Mistakes


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This was presented during a webinar for PBworks and I explored the top 5 must-avoid collaboration mistakes that companies should avoid.

Published in: Business, Technology

The 5 Must-Avoid Collaboration Mistakes

  1. 1. The 5 Must-Avoid Collaboration Mistakes PBworks
  2. 2. What I believe• Collaboration can make the world a better place• This idea is not enough for executives• Need a focus on business value: – The Collaborative Organization• Shift from an idea to an action
  3. 3. What is Collaboration? • Collaboration isn’t new, it’s been around for many years • All about two or more people working together to create something or achieve a goal • Technology and culture have changed
  4. 4. Collaboration has evolved• Nobody even • Digital • Scale remembers • With boundaries • Transparency • Not at scale • Digital • Poor depth and • Breadth and depth breadth • No boundaries • Small • Truly collaborative groups/individual • Empowered • Static employees • Dynamic
  5. 5. Some common collaboration problems• Hard to find people and information• Too much time spent in email• Cross-boundary communication/collaboration• Duplication of content• Department and organizational alignment• Making work more efficient• Improving employee engagement• Improved quality of life
  6. 6. What are the top business drivers?Taken from the State of Enterprise 2.0 Collaboration Report from Chess Media Group
  7. 7. The 5 big mistakes1 Lack of supportive culture2 Not listening to voice of employee3 Assuming employees will use tools4 No executive support5 Technology before strategy
  8. 8. 1 Lack of supportive culture• Can’t say you want to be collaborative if: – Focus on individual performance – Over emphasis on competition – Lack of trust within company – Inability to be flexible – The focus of value is on the enterprise and not on people – No willing to be more transparent
  9. 9. 2 Not listening to voice of employee • Employees can tell you a lot! – Be prepared for ideas, suggestions, input – Listen to employee feedback – Integrate ideas and suggestions – Pay attention to “pulse” of the company – What works and what doesn’t?
  10. 10. What percentage of the employee base is actively engaged?Taken from the State of Enterprise 2.0 Collaboration Report from Chess Media Group
  11. 11. 3 Assuming employees will use tools • If you build it they will not come • What is the employee value? • Education and training • Integrate into flow of work • Not another stand-alone tool • Easy to use and intuitive • Encourage and evagelize
  12. 12. Where does employee resistance come from?Taken from the State of Enterprise 2.0 Collaboration Report from Chess Media Group
  13. 13. 4 No executive support• Not just about writing a check• Having a presence• Engaging with employees• Removing barriers to communication• “Flattening” the organization
  14. 14. 5 Technology before strategy• Many companies struggle with this• End up changing platforms later – More time and more money• Understand the why before the how• Technology is the easier part once you understand what you need• From use cases you get features
  15. 15. How did collaboration occur?Taken from the State of Enterprise 2.0 Collaboration Report from Chess Media Group
  16. 16. 12 Principles of collaboration1. Individual benefit is just as important as the overall corporate benefit (if not more important)2. Strategy before technology3. Listen to the voice of the employee4. Learn to get out of the way5. Lead by example6. Integrate into the flow of work7. Create a supportive environment8. Measure what matters9. Persistence10. Adapt and evolve11. Employee collaboration also benefits the customer12. Collaboration can make the world a better place
  17. 17. Thank you & questionsEmail: Jacob@ChessMediaGroup.comCompany: ChessMediaGroup.comTwitter: @JacobMBlog: SocialBusinessAdvisor.comBook:“…Jacobs book guides leaders on how to develop strategies to buildthis type of a Collaborative Organization.‘Vivek Kundra, Former Chief Information Officer of the UnitedStates of America“…Jacob’s book is a valuable strategic guide to help leaders deployemerging collaboration technologies and strategies to "get there.“-- Jonathan Becher, CMO, SAP