State of Enterprise 2.0- Online Information Summit

Jacob Morgan Principal, Chess Media Group Author of Twittfaced The State of Enterprise 2.0

Principal, Chess Media Group
Author of Twittfaced
Author of forthcoming “The Collaborative Organization,” McGraw Hill
Blogger on enterprise and customer collaboration: SocialBusinessAdviser.com
Traveler, Chess Lover, and Explorer
Twitter: @JacobM

Why are we here?

“ Social is what happens when you remove the business value from collaboration”

The State of Enterprise 2.0 Collaboration Report
234 practitioners around the world (34% from Europe)
30% over 10,000 employees
24% C-level respondents
Operations/IT, Sales/Buss.dev, Marketing are top functional roles
Technology, Consulting, Professional services companies top respondents

Business Drivers

Who sponsors it?

Full-feature platforms

Target employee engagement

Engagement by company size

Structured or unstructured?

Where resistance comes from

Strategy development

Value paradox Did you define KPIs? How close did you come to meeting KPIs?

How crucial is ROI? Was anecdotal evidence enough to justify the investment? Solving a business problem just as good as ROI? Is solving a business problem/achieving an objective just as good as showing an ROI?

5 Key Findings
Business managers and IT working closer together
Weak focus on strategy before technology
Organizations are stuck in the “value paradox”
Solving a business problem is as good as showing an ROI
Combination of Structure/Unstructured approach is most successful

Thank You
Download the report
http://bit.ly/e20surveyreport
Curated content on Facebook
Facebook.com/ChessMediaGroup
Twitter
@JacobM
Free intake call
[email_address]

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State of Enterprise 2.0- Online Information Summit

by Jacob Morgan on Dec 19, 2011

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State of Enterprise 2.0- Online Information Summit — Presentation Transcript