Evolving into a Social Business

Evolution of Business - Adapting to Progress in Culture and Technology. Jacob Morgan Principal, Chess Media Group Author of Twittfaced

Principal, Chess Media Group
Author of Twittfaced
Blogger on enterprise and customer collaboration: Socialbusinessadviser.com
Traveler, Chess Lover, and Explorer
Twitter: @JacobM

What is a Social Business?

Down with old business?

Really?

“ All businesses have always been social ; what’s new is the set of observable behaviors and available technologies that enable businesses to leverage these to solve business problems. ” ~ Gil Yehuda , Enterprise 2.0 Thought Leader and Blogger

What is this really all about? Culture Technology

Sharing information Bridging silos Use of social platforms Where people spend their time How people communicate Expectations The “real-time” world Monitoring tools Collaboration platforms Social networking sites Messaging “ Follow the data” Culture and Technology

This is Josh He is 18 and he is the future workforce

Customer communities

Customer Strategy, The Numbers
Member communities reach more internet users (66.8%) than email (65.1%) (Nielsen “Global Faces on Networked Places”)
Fastest growing sector for Internet use is communities (5.4% in a year)
43% of consumers say that companies should use social networks to solve the consumers' problems ( Cone Business in Social Media Study)
7% of organizations understand the CRM value of social media according to the Brand Science Institute, European Perspective, August 2010.
The Three most influential factors for consumers when deciding which company to do business with are: personal experience (98%), company’s reputation or brand (92%), and recommendations from friends and family (88%) (American Express)

Hybrid Communities

Welcome to the Acme Supplier Portal We are proud to have you as a part of our supply chain. Our Vendor Compliance Manual has been developed to help you understand our policies and procedures.

Internal Communities

Just a dressed up camel?

McKinsey

What are you good at? Where do you need help?

Customers What About Risk? (Failure Mode and Effects Analysis)

Customers Framework for evaluating risks

Customers Now what? Business problem

Customers Social Business isn’t a state , it’s the acknowledgement that culture and technology has changed , and that organizations can leverage these changes to solve the same business problems that they have always had and will always have.

Customers Key takeaways
Business is still business
Emergence of new technologies and culture
Acknowledge these changes to solve problems
Understand and evaluate risk
Solve problems

Thank You
Chessmediagroup.com
[email_address]
Twitter: @JacobM
Blog on social strategy:
SocialBusinessAdviser.com

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Evolving into a Social Business

by Jacob Morgan

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