2. ALLOW ME TO
INTRODUCE MYSELF.
Contact me: JLVetrano@genesee.edu
SUNY Geneseo graduate
Web and Social Media Coordinator at GCC
Social media enthusiast – not an expert!
3. BRANDING – IT’S
IMPORTANT.
What makes a brand?
Logo
Colors
Mission/vision
Name
Purpose
Advertisements
Unique attributes
consistency
4. ACTUALLY, IT’S MORE
THAN THAT.
Branding is built by the things you can see.
Branding is supported by the association your
customer makes with your brand.
consistency.
5. PEOPLE ARE GOING
TO TALK.
Think about the best restaurant you’ve been
to.
What about that time a staff member went
above and beyond?
What is one place you refuse to go to again?
How many people have you told about an “ok”
time?
Where do people talk fast and loud? Social
Media.
7. EXPECTATIONS OF
SOCIAL MEDIA.
Fast response times
Social media doesn’t take off
Photos, Videos, and other relevant content
Important information (contact, location, etc.)
8. KEEP YOUR EAR TO
THE GROUND.
Use social media to get in on the conversation
Respond
Answer questions
Apologize
Remember “brand consistency”?
9. MAKE IT OR
BREAK IT.
Time?
Understanding?
Genuine desire to use social media?
No social media use is better than poor social
media use.
10. QUALITY OVER
QUANTITY.
“I’m so much more willing to trust
[Company A] because they have
three social media channels, and
[Company B] only has one.”
-- No one says this.
11. THINK ABOUT IT FOR
A MINUTE.
What do you need to talk about?
What makes your company/business/service
unique?
How much time are you willing to commit?
Who is your audience?
What type of content could you provide your
audience?
