WEB AND SOCIAL MEDIA COORDINATOR
GENESEE COMMUNITY COLLEGE
ALLOW ME TO
Contact me: JLVetrano@genesee.edu
SUNY Geneseo graduate
Web and Social Media Coordinator at GCC
Social media enthusiast – not an expert!
BRANDING – IT’S
What makes a brand?
ACTUALLY, IT’S MORE
Branding is built by the things you can see.
Branding is supported by the association your
customer makes with your brand.
PEOPLE ARE GOING
Think about the best restaurant you’ve been
What about that time a staff member went
above and beyond?
What is one place you refuse to go to again?
How many people have you told about an “ok”
Where do people talk fast and loud? Social
Fast response times
Social media doesn’t take off
Photos, Videos, and other relevant content
Important information (contact, location, etc.)
KEEP YOUR EAR TO
Use social media to get in on the conversation
Remember “brand consistency”?
MAKE IT OR
Genuine desire to use social media?
No social media use is better than poor social
“I’m so much more willing to trust
[Company A] because they have
three social media channels, and
[Company B] only has one.”
-- No one says this.
THINK ABOUT IT FOR
What do you need to talk about?
What makes your company/business/service
How much time are you willing to commit?
Who is your audience?
What type of content could you provide your
FACEBOOK – SPEAK
TO THE MASSES.
Over 1.15 billion
TWITTER – KEEP IT
Speak to the
WORDPRESS – BLOG
Blog – stems
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.