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SOCIAL
MEDIA IN
BUSINESS.
JACKIE VETRANO

WEB AND SOCIAL MEDIA COORDINATOR
GENESEE COMMUNITY COLLEGE
ALLOW ME TO
INTRODUCE MYSELF.
 Contact me: JLVetrano@genesee.edu

 SUNY Geneseo graduate
 Web and Social Media Coordina...
BRANDING – IT’S
IMPORTANT.
 What makes a brand?









Logo
Colors
Mission/vision
Name
Purpose
Advertisements
Un...
ACTUALLY, IT’S MORE
THAN THAT.
 Branding is built by the things you can see.

 Branding is supported by the association ...
PEOPLE ARE GOING
TO TALK.
 Think about the best restaurant you’ve been
to.
 What about that time a staff member went
abo...
SOCIAL MEDIA
REACH.
3rd
circle
2nd circle
1st circle
you
EXPECTATIONS OF
SOCIAL MEDIA.
 Fast response times

 Social media doesn’t take off
 Photos, Videos, and other relevant ...
KEEP YOUR EAR TO
THE GROUND.
 Use social media to get in on the conversation

 Respond
 Answer questions
 Apologize

...
MAKE IT OR
BREAK IT.
 Time?

 Understanding?
 Genuine desire to use social media?
 No social media use is better than ...
QUALITY OVER
QUANTITY.
“I’m so much more willing to trust
[Company A] because they have
three social media channels, and
[...
THINK ABOUT IT FOR
A MINUTE.
 What do you need to talk about?

 What makes your company/business/service
unique?
 How m...
FACEBOOK – SPEAK
TO THE MASSES.
 Over 1.15 billion
users
 Like Pages
TWITTER – KEEP IT
BRIEF.
 Quick “Tweets”
 Speak to the
individual or
the whole
WORDPRESS – BLOG
ABOUT IT.
 Blog – stems
from “web-log”

 Long posts
 Less instant
Social Media in Business
Social Media in Business
Social Media in Business
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Social Media in Business

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Transcript of "Social Media in Business"

  1. 1. SOCIAL MEDIA IN BUSINESS. JACKIE VETRANO WEB AND SOCIAL MEDIA COORDINATOR GENESEE COMMUNITY COLLEGE
  2. 2. ALLOW ME TO INTRODUCE MYSELF.  Contact me: JLVetrano@genesee.edu  SUNY Geneseo graduate  Web and Social Media Coordinator at GCC  Social media enthusiast – not an expert!
  3. 3. BRANDING – IT’S IMPORTANT.  What makes a brand?        Logo Colors Mission/vision Name Purpose Advertisements Unique attributes consistency
  4. 4. ACTUALLY, IT’S MORE THAN THAT.  Branding is built by the things you can see.  Branding is supported by the association your customer makes with your brand. consistency.
  5. 5. PEOPLE ARE GOING TO TALK.  Think about the best restaurant you’ve been to.  What about that time a staff member went above and beyond?  What is one place you refuse to go to again?  How many people have you told about an “ok” time?  Where do people talk fast and loud? Social Media.
  6. 6. SOCIAL MEDIA REACH. 3rd circle 2nd circle 1st circle you
  7. 7. EXPECTATIONS OF SOCIAL MEDIA.  Fast response times  Social media doesn’t take off  Photos, Videos, and other relevant content  Important information (contact, location, etc.)
  8. 8. KEEP YOUR EAR TO THE GROUND.  Use social media to get in on the conversation  Respond  Answer questions  Apologize  Remember “brand consistency”?
  9. 9. MAKE IT OR BREAK IT.  Time?  Understanding?  Genuine desire to use social media?  No social media use is better than poor social media use.
  10. 10. QUALITY OVER QUANTITY. “I’m so much more willing to trust [Company A] because they have three social media channels, and [Company B] only has one.” -- No one says this.
  11. 11. THINK ABOUT IT FOR A MINUTE.  What do you need to talk about?  What makes your company/business/service unique?  How much time are you willing to commit?  Who is your audience?  What type of content could you provide your audience?
  12. 12. FACEBOOK – SPEAK TO THE MASSES.  Over 1.15 billion users  Like Pages
  13. 13. TWITTER – KEEP IT BRIEF.  Quick “Tweets”  Speak to the individual or the whole
  14. 14. WORDPRESS – BLOG ABOUT IT.  Blog – stems from “web-log”  Long posts  Less instant
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