Social Media in Business

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Social Media in Business

  1. 1. SOCIAL MEDIA IN BUSINESS. JACKIE VETRANO WEB AND SOCIAL MEDIA COORDINATOR GENESEE COMMUNITY COLLEGE
  2. 2. ALLOW ME TO INTRODUCE MYSELF.  Contact me: JLVetrano@genesee.edu  SUNY Geneseo graduate  Web and Social Media Coordinator at GCC  Social media enthusiast – not an expert!
  3. 3. BRANDING – IT’S IMPORTANT.  What makes a brand?        Logo Colors Mission/vision Name Purpose Advertisements Unique attributes consistency
  4. 4. ACTUALLY, IT’S MORE THAN THAT.  Branding is built by the things you can see.  Branding is supported by the association your customer makes with your brand. consistency.
  5. 5. PEOPLE ARE GOING TO TALK.  Think about the best restaurant you’ve been to.  What about that time a staff member went above and beyond?  What is one place you refuse to go to again?  How many people have you told about an “ok” time?  Where do people talk fast and loud? Social Media.
  6. 6. SOCIAL MEDIA REACH. 3rd circle 2nd circle 1st circle you
  7. 7. EXPECTATIONS OF SOCIAL MEDIA.  Fast response times  Social media doesn’t take off  Photos, Videos, and other relevant content  Important information (contact, location, etc.)
  8. 8. KEEP YOUR EAR TO THE GROUND.  Use social media to get in on the conversation  Respond  Answer questions  Apologize  Remember “brand consistency”?
  9. 9. MAKE IT OR BREAK IT.  Time?  Understanding?  Genuine desire to use social media?  No social media use is better than poor social media use.
  10. 10. QUALITY OVER QUANTITY. “I’m so much more willing to trust [Company A] because they have three social media channels, and [Company B] only has one.” -- No one says this.
  11. 11. THINK ABOUT IT FOR A MINUTE.  What do you need to talk about?  What makes your company/business/service unique?  How much time are you willing to commit?  Who is your audience?  What type of content could you provide your audience?
  12. 12. FACEBOOK – SPEAK TO THE MASSES.  Over 1.15 billion users  Like Pages
  13. 13. TWITTER – KEEP IT BRIEF.  Quick “Tweets”  Speak to the individual or the whole
  14. 14. WORDPRESS – BLOG ABOUT IT.  Blog – stems from “web-log”  Long posts  Less instant

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