Linked in as a Branding Strategy
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Linked in as a Branding Strategy

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Learn about self-branding, and how you can apply this online. Take your brand and package it appropriately on LinkedIn!

Learn about self-branding, and how you can apply this online. Take your brand and package it appropriately on LinkedIn!

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  • Ask for some responses here!After responses, ask – how are you going to show future employers that?
  • Companies have brands, you have a brand. Companies think about their brand, you should too!
  • Use your brand to your advantage, get noticed. Remember your audience here. Ask professionals in your field their opinion when you get creative.
  • Suggest doing a google search on yourself, nicknames, location. CLEAN IT UP.
  • “What gets you there” – hard worker, positive attitude, teamwork, goal setting, etc.

Transcript

  • 1. LinkedIn as a Branding Strategy Jackie Vetrano Web and Social Media Coordinator Genesee Community College @JaclynVetrano JLVetrano@genesee.edu
  • 2. Disclaimer I am not an expert.
  • 3. Let’s Define Branding What exactly is it?
  • 4. Branding  a category of products that are all made by a particular company and all have a particular name  a particular kind or type of something  a mark that is burned into the skin of an animal (such as a cow) to show who owns the animal
  • 5. But really, what is it?  Product  Website and Social Media  Logo/Colors  Letters in the Mail  Tagline  Customer Experience  Attitude  President of the Company  Customer Service  Advertisements
  • 6. Where is a brand? Everywhere.
  • 7. Self-Branding Think of 5 words to describe yourself professionally
  • 8. Your Branding Strategy  Understand your audience  Develop what is appropriate  Tagline  Logo  Colors  Packaging
  • 9. Show it off, and get noticed!  Resume  Kittens  Video  Business Cards  Bonsai Plant  Stationary  Portfolio  Glitter Cannons  Paper Weights  Pens *Remember your audience
  • 10. Bring Your Branding Online Using social media to your advantage
  • 11. Consistency is Key  Your name  Branding materials (Logo, Tagline, etc.)  Past experiences and jobs updated  Your attitude/language It shows you care!
  • 12. Your LinkedIn Profile You created a username, now say cheese!
  • 13. Your headline and summary  Remember your brand  Highly searchable – use key words in your field  Your headline is not your job!  Summarize your professional self  What do you do?  Where would you like to be?  What will get you there?
  • 14. The endless resume  Past working experiences  Accurate dates of employment  Description of responsibilities in the past tense  Visuals if possible  Reccomendations  Projects, Awards, Organizations  Complete description  Skills  Endorsements
  • 15. Some Examples  http://www.linkedin.com/profile/view?id=28162784  http://www.linkedin.com/pub/paul-maloney-cecpersonal-chef-estate-manager/45/16/655  http://www.linkedin.com/pub/aishacampbell/42/1a8/310 Don’t forget to edit your URL!
  • 16. The Next Step You have your profile, now what?
  • 17. Worthwhile connections  Focus on your field  Alumni network  Connection greeting  “I am interested in learning more about your current job”  “We met at the GCC Networking event, I would like to continue our discussion.”  “I am interested in discussing your company with you”
  • 18. Get in a group  Most groups are public  Ability to interact with professionals in the field  Join in the conversation  Industry groups
  • 19. Find a Job and Apply!  Specific Keywords  Working radius  Use your connections!  “Jobs you may be interested in”  Keep your resume updated!  Email alerts
  • 20. Etiquette
  • 21. Be polite!  Customized requests to connect  Polite requests for introductions  Appropriate comments on updates
  • 22. What to Post  Pictures of cats  Updates to your Resume  Articles  Pictures with filters or blur options  Updates regarding your intended field  Your trip to Disney  Questions for professionals  Ur super totally hottttt boyfriend! xoxo ~**
  • 23. What to Post  Pictures of cats  Updates to your Resume  Articles  Pictures with filters or blur options  Updates regarding your intended field  Your trip to Disney  Questions for professionals  Ur super like, totally hottttt boyfriend! Xoxo ~** That’s better.
  • 24. Questions? @JaclynVetrano JLVetrano@genesee.edu