Getting the job online
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Getting the job online

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What is a personal brand? We recognize brand names everyday, but how can we get others to recognize us, and how do we use the internet to help?

What is a personal brand? We recognize brand names everyday, but how can we get others to recognize us, and how do we use the internet to help?

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Getting the job online Getting the job online Presentation Transcript

  • GETTING THE JOB – ONLINE.JACKIE VETRANO WEB AND SOCIAL MEDIA COORDINATOR @JACKIEVETRANO JLVETRANO@GENESEE.EDU *not an expert
  • PERSONAL BRANDING STEP ONE
  • WHAT IS A BRAND? “a category of products that are all made by a particular company and all have a particular name” “a particular kid or type of something” “a mark that is burned into the skin of an animal (such as a cow) to show who owns the animal”
  • WHAT IS A BRAND? “a category of products that are all made by a particular company and all have a particular name” “a particular kid or type of something” “a mark that is burned into the skin of an animal (such as a cow) to show who owns the animal” • product • logos • colors • tagline • attitude • customer service • website • customer experience • president of the company • advertisements
  • WHERE IS YOUR BRAND? everywhere.
  • MAKING IT PERSONAL what are five words that describe me professionally? hard working innovative experienced flexible helpful honest driven responsible social dedicated intelligent patient reliable friendly achiever energetic organized ambitious bold diligent successful strong attentive generous optimistic loyal careful fair punctual team player leader visionary creative imaginative thoughtful
  • MAKE IT PRETTY STEP TWO
  • THE RIGHT STUFF understanding your audience to create what’s important • tagline • logo and colors • personal statement • portfolio • field experience • elevator pitch
  • PACKAGING understanding the audience is key where do you show off your new brand? • resume • online portfolio • pens • business cards • gift bags • kittens • QR codes • cover letters • bracelets • paperweights • bonsai plants • glitter cannons
  • FIND YOUR PLACE STEP THREE
  • SOCIAL MEDIA Facebook – status updates, photos, videos, “friends” Twitter – microblogging, photos, links, “followers” Instagram – photos, videos, “followers” Pinterest – photos, links, categorized pinboards, “followers” Google+ – status updates, photos, videos, links, “circles” LinkedIn – networking, links, articles, “connections”
  • LINKEDIN TIPS AND TRICKS 1. your headshot is not: blurry, crowded, warped, partying, a selfie 2. include buzzwords from your field highly searchable 3. fill in each section thoroughly work experience, languages, honors, description 4. find worthwhile connections use a proper greeting 5. be active post articles, questions, updates
  • CONSISTENCY choose your social media channels wisely who are you trying to talk to? consistency in: • profile picture • name • URLs • tone/attitude • experiences and work history
  • CLEAN YOURSELF UP investigate the unknown: search yourself on Google hometown, current location, school begin to clean up your social media profiles privacy settings implement your new brand!
  • TELL THE WORLD STEP FOUR
  • WHERE DOES IT GO? no one will find your social media profiles unless you tell them they exist – show it off! list profile URLs on your resume top with contact information bottom as a footer separate “social” section connect profiles to each other
  • MAINTAIN IT STEP FIVE
  • JLVETRANO@GENESEE.ED U @JACKIEVETRANO QUESTIONS?