GET SCHOOLED:
LINKEDIN UNIVERSITY PAGES
Jackie Vetrano
Web and Social Media Coordinator
Genesee Community College
@JaclynV...
Business Pages v. University Pages

They’re not the same!
Slideshows
Collaboration Ideas
Multiple administrators allows for a variety of content to better
communicate with each target audienc...
The Benefits
• Strong and growing alumni network
• Networking
• Keep audience informed
• Prospective students asking quest...
Get Schooled: LinkedIn University Pages
Get Schooled: LinkedIn University Pages
Get Schooled: LinkedIn University Pages
Get Schooled: LinkedIn University Pages
Get Schooled: LinkedIn University Pages
Get Schooled: LinkedIn University Pages
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Get Schooled: LinkedIn University Pages

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LinkedIn recently unveiled University Pages for prospective students to use as a tool when making college decisions.

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  • All pretty familiar with business pages – kinda boring?Update your page, targeted audience option, updates go down there, products tab?This is associated with your work history!
  • New University page, oooh! Ahh!Status update, still targeted audience or notCover photos/videosNoteworthy alumni is auto-generatedDemographic informationUNIVERSITY, therefore is associated with your education
  • New University page, oooh! Ahh!Status update, still targeted audience or notCover photos/videosNoteworthy alumni is auto-generatedDemographic informationUNIVERSITY, therefore is associated with your education
  • Get Schooled: LinkedIn University Pages

    1. 1. GET SCHOOLED: LINKEDIN UNIVERSITY PAGES Jackie Vetrano Web and Social Media Coordinator Genesee Community College @JaclynVetrano #HESMC9
    2. 2. Business Pages v. University Pages They’re not the same!
    3. 3. Slideshows
    4. 4. Collaboration Ideas Multiple administrators allows for a variety of content to better communicate with each target audience • Career Services Office • Financial Aid Office • (Current) Student Ambassadors • Residence Life (Students and Staff) • Alumni Office • Foundation/Campaign • Admissions Office
    5. 5. The Benefits • Strong and growing alumni network • Networking • Keep audience informed • Prospective students asking questions

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