Inforum Digital Marketing Plan
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Here's a hypothetical digital marketing plan I've created for ADV 420 for the organization Inforum (a women's professional alliance)
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Inforum Digital Marketing Plan
- 1. Digital Marketing Strategy Plan Company: Inforum Jaclyn Sudak
- 2. Inforum • “A professional women’s alliance” • Organization that accelerates careers for women throughout Michigan and the Midwest • Combines professional development, top-notch networking and original research
- 3. The Big Idea Campaign Exposure Virtual Conference Annual Event
- 4. How will it work? • Access to the conference • Online conference goes live – Inforum video intro – Speaker series of motivational women – Discussions – Workshops – Announce events/opportunities
- 5. The Campaign “Women, you are Entitled!”
- 6. HOW? • Video ads/promos • Blog • SEO for Women • Google Adwords • Facebook page
- 7. • Video ads/promos • The “Women, you are Entitled” blog – SEO – Google Adwords – Facebook page
- 8. Explaining the Numbers • Budget? – Quite costly • $250/hr • $1,000/day • $20,000/month • Total Budget: $120,000 +
- 9. It’s going to be a timely matter • 6 month campaign • 4-6 hours/day • 5 days/week • 20 days/month • $120,000 +
- 10. How do we know? • How will we know if the campaign is successful? – Members Increase – Women Seek Inforum • Join • Active • Invite
- 11. Recap • This campaign will do TWO things: Reach Enlarge
Editor's Notes
- I will run a campaign (which you’ll learn more about later in my presentation) that will lead to the launch of a live virtual conference provided by by Inforum). The goal of this campaign and event is to make it as prominent as possible to become established as an annual event that Inforum puts on for aspiring professional women.
- Before the conference goes live, we need a campaign to get the word out about it. My main goal for the campaign is to be able to reach a vast amount of aspiring women, impact them enough that they are even more influenced to attain success. We want women to know that they have every right to attain their professional dreams. They can become professional successes. They are entirely entitled to that title!
- VIDEO ADS/PROMOS I will use credential women to create short promos that talk about women’s success in a fun, lively, vivacious way (much like a cross between TED Talks and videos presented on Buzzfeed) BLOG We will begin a blog that highlights real life women professionalism. We will feature stories of women in Michigan. Post tips, announcements, information on local events. Information on workshops to look forward to on the virtual conference, etc) Share these posts via Facebook, twitter, linkedIn, etc Begin a #WomenYouAre hashtag trend SEO for Women, you are ENTITLED! blog Featuring Keywords such as: Women, empower women, successful women, inspiring women, ambitious Google Ad words I will utilize google ad words to increase awareness of my brand I will create Ad Groups suitable for the campaign, relating to professional women The landing page after clicking on my Google Ad would be the registration form for the conference Facebook Page I will create a Women, you are ENTITLED Facebook page. share it with businesses owned/run by women. expose this page to college campuses in Michigan, most definitely business schools!
- EXPLAINING THE NUMBERS -and it all depends on our projected time frame. -We’re campaigning a one-day event, therefore we don’t want our campaign to run longer than 6 months. -I will approximate a normal work-day to be 4-6 hours. -Putting the approximate $250/hr perspective to these calculated hours, it would cost $1,000/day. - Working on this campaign 5 days a week would conclude it being worked on 20 days a month, so the projected monthly cost would be $20,000. - For a campaign of 6 months, the budget will be $120,000.
- EXPLAINING THE NUMBERS - it all depends on our projected time frame. -We’re campaigning a one-day event, therefore we don’t want our campaign to run longer than 6 months. -I will approximate a normal work-day to be 4-6 hours. -Putting the approximate $250/hr perspective to these calculated hours, it would cost $1,000/day. - Working on this campaign 5 days a week would conclude it being worked on 20 days a month, so the projected monthly cost would be $20,000. - For a campaign of 6 months, the budget will be $120,000.
- - I will know that my campaign is a success when the number of Inforum members increase. - By “Women Seek Inforum” I mean, the women of Michigan are the ones coming to the organization, rather than Inforum seeking them. And when that happens, I will know that this campaign was part of that. - they [the aspired professional women] decide to join Inforum; if they are already members, they become actively involved in Inforum events & activities ; they’ve spread the word, and invited other professional women to learn about Inforum.
- REACH The Women, you are ENTITLED campaign will grab the attention of women ACROSS Michigan. Reaching women who are not only current business/professional women, but they will be aspiring successful women! ENLARGE This campaign will enlarge the number of successful, ambitious women not only in Michigan, but in states across from nation! Our goal is to only start in Michigan. It is the professional women who will carry success on to other states across the nation, making women as a whole— a successful & poise item to reckon with!