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Netflix Social. UXDi Student Project
Netflix Social. UXDi Student Project
Netflix Social. UXDi Student Project
Netflix Social. UXDi Student Project
Netflix Social. UXDi Student Project
Netflix Social. UXDi Student Project
Netflix Social. UXDi Student Project
Netflix Social. UXDi Student Project
Netflix Social. UXDi Student Project
Netflix Social. UXDi Student Project
Netflix Social. UXDi Student Project
Netflix Social. UXDi Student Project
Netflix Social. UXDi Student Project
Netflix Social. UXDi Student Project
Netflix Social. UXDi Student Project
Netflix Social. UXDi Student Project
Netflix Social. UXDi Student Project
Netflix Social. UXDi Student Project
Netflix Social. UXDi Student Project
Netflix Social. UXDi Student Project
Netflix Social. UXDi Student Project
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Netflix Social. UXDi Student Project

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Student project for General Assembly UXDi Immersive …

Student project for General Assembly UXDi Immersive

We were tasked with designing a feature set that integrated social with the Netflix streaming service.

Designed by:
Joe O'Donnell, joeod7@gmail.com
Stephanie Lee, stephlylee@gmail.com
Jaclyn Anderson, jaclynlenee@gmail.com

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Transcript

  • 1. “ I put bloody skins on my back, and I dance around the fire, and I tell what the hunt was like. - GARY PAULSEN, AUTHOR OF “HATCHET” ”
  • 2. DESIGN BY: Joe O’Donnell, Stephanie Lee, Jaclyn Anderson Student Project | General Assembly UXDi Winter 2013
  • 3. THE PROJECT BRIEF: With Amazon Prime breathing down their necks, Netflix has got to catch up! They want to start with an MVP-- the smallest feature set that is valuable
 to users. ! • Understand how people find and share movies • Design the key screens of their new features using the current look and feel 
 of Netflix.com ! TARGET DEVICES: Responsive website that works well with iPad and/or iPhone application
  • 4. THE PRODUCT Netflix Social is a new set of features that enable users to connect, discover and share their entertainment experiences with family and friends. ! Its interface features seamless social activity options, allows for group watching, and introduces a supplemental mobile app that allows multiple users to interact on-screen. Unlike Amazon Prime, Netflix Social enhances the entertainment experience by facilitating interactions between people while they are enjoying their favorites shows & movies.
  • 5. USER RESEARCH: SURVEY & INTERVIEWS KEY LEARNINGS FROM OVER 100 USERS: • 80% users discover new entertainment
 through word of mouth • only 20% users prefer to watch shows alone • 65% users like to chat with others while watching movies !
  • 6. OUR PERSONAS Moe | the commentator 43, divorced, high school history teacher Personality: serious, quiet & reserved “I don’t like to be interrupted when I’m watching a movie.” Technology • tech savvy • has an iPhone and an Apple TV • uses the web to keep up on happenings and the news ! Entertainment • likes to stream tv shows and movies • enjoys going to art house theaters with friends and discuss the movie afterwards • likes to review movies online and his friends trust his opinions • when watching movies, he doesn’t want to be disturbed • loves independent films, documentaries, sci fi, action adventures and drama ! Social media • has a facebook account and only accepts invites from his close friends and family !
  • 7. OUR PERSONAS Zach | the movie buff 22, single, biology student Personality: outgoing, curious, creative and social “I tell my friends, the only way to watch a good series is to watch the whole thing at once” Technology • a moderate user of technology • understands technology and has little patience for a bad product or service • his main devices are his desktop PC and his Android phone
 he uses them for socializing and entertainment ! Entertainment • he is a binge watcher • enjoys horror, sci fi, and watching TED talks • only streams on Neflix • how up at a Game of Thrones watch party now and again ! Social • very popular at school • his friends respect his opinions and he’s active on Facebook and Twitter • he gets his movie recommendations from friends and blogs about the films that he like
  • 8. OUR PERSONAS Emi | the social watcher 31, single, event planner Personality: outgoing, party animal, high energy, bubbly “I’m all about the parties and hanging out with friends...
 and of course my boyfriend too” Technology • she is up on technology as it pertains to entertainment, social and online shopping • uses multiple devices, like Roku, her laptop, her smartphone, and her iPad to stream media • if her friends have something digital, she usually wants it ! Entertainment • loves social entertainment like going to concerts, parties, and to the movies • relies on friends to recommend shows/movies for her to watch • really loves hosting watch parties for movies or tv finales with her friends and family • likes to watch comedies, chick flicks, popular tv shows like Glee   Social • loves to be around people and organizes parties for her friends and family • has uses Facebook, Instagram, Pinterest, and Twitter
  • 9. CASE STUDY
  • 10. THE PROCESS: DISCOVERY & RESEARCH
  • 11. THE PROCESS: DISCOVERY & RESEARCH
  • 12. THE PROCESS: IDEATION & NARROWING SCOPE & STRUCTURE ! • User flows • Wireframes & sketches • Site-maps & diagrams !
  • 13. THE PROCESS: PROTOTYPING & TESTING ! • Prototyping • Usability testing & results • Multiple prototype iterations !
  • 14. KEYSCREENS: WEBSITE Social landing page Invite flow
  • 15. ITERATIONS: WEB
  • 16. KEYSCREENS: TV Video control bar & chat feature
  • 17. ITERATIONS: MOBILE APP
  • 18. KEY SCREENS: MOBILE APP See what friends like Schedule ScreenParty Chatting while watching Use mobile as a chat device when steaming on TV
  • 19. VIDEO DEMO & PROTOTYPES Video Demo: https://www.youtube.com/watch?v=4xkhrAr_zb8&feature=youtu.be ! Prototype (web): http://dwa6gf.axshare.com/ ! Prototype (mobile app): http://jcecb6.axshare.com/
  • 20. THANK YOU! ! Joe O’Donnell | joeod7@gmail.com Stephanie Lee | stephlylee@gmail.com Jaclyn Anderson | jaclynlenee@gmail.com

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