Social Media for Nursing Clinical


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A primer on incorporating social media tools to advance nursing education and engagement in the clinical setting

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  • No excuses – from boomer to millennial, every nurse has the critical thinking skills to work the technology to make the technology work for you.
  • Society for Personality and Social Psychology >354 FB friends = decreased life satisfaction/lowers self esteem
  • Facebook/myspace/bebo (personal webpages shared)Blogger/wordpress/livejournalTwitter – mobile tec big in minority demo who use phones for internetWikipedia – add/edit contentiTunesFlicker,, you tubePt/provPinterest recent editions
  • Physicians are by far the heaviest users of mobile devices for professional reasons among their medical colleagues; 37 percent used healthcare-related applications and 17 percent used mobile devices for healthcare-related content or jobs.Thirty-seven percent of clinicians reported using social media for professional networking; nurses had the highest use among healthcare workers at 41 percent.Sixty-four percent of the clinicians surveyed would choose Facebook, the clear favorite, if they could choose only one social networking site.
  • 1. Nurses must not transmit or place online individually identifiable patient information.2. Nurses must observe ethically prescribed professional patient — nurse boundaries.3. Nurses should understand that patients, colleagues, institutions, and employers may view postings.4. Nurses should take advantage of privacy settings and seek to separate personal and professional information online.5. Nurses should bring content that could harm a patient’s privacy, rights, or welfare to the attention of appropriate authorities.6. Nurses should participate in developing institutional policies governing online conduct.Benefits • Networking and nurturing relationships • Exchange of knowledge and forum for collegial interchange • Dissemination and discussion of nursing and health related education, research, best practices • Educating the public on nursing and health related matters Risks • Information can take on a life of its own where inaccuracies become “fact” • Patient privacy can be breached • The public’s trust of nurses can be compromised • Individual nursing careers can be undermined
  • ***My Social Networking Policy: The ANA's guidelines recommend providers uphold our code of ethics by maintaining professional boundaries online. I no longer accept friend requests from current patients or from students. To stay in touch professionally, "Like" my practice FB page JingAcupuncture or follow on Twitter @JingHealth. While I am health care provider and educator, I use Facebook as a private citizen for entertainment, advocacy, and education. I do not diagnose, treat, provide medical advice, or respond to any practice enquiries in any professional capacity whatsoever. All posts on this social networking site are open to anyone with access to this page including connections, random hackers, and administrators. FB interactions do not constitute or imply a therapeutic relationship, and are not bound by confidentiality, practice acts, or codes. (And yes, this necessity is ridiculous!)
  • Live chat; peer/professional recognition; trends in care and policy; motivation; professional persona
  • Web-log . . . Blog“A blog is a web site, where you write stuff on an ongoing basis. New stuff shows up at the top, so your visitors can read what's new. Then they comment on it or link to it or email you. Or not.” (from diaries in early 1990sHosting sites in late 1990’s (LiveJournal, Open Diary, Blogger)Military and news blogging at the turn of the century Currently over 250 million blogs?!?CommunityMental HealthLeadershipNurse-ClientClinicals with weekly journal assignmentsCan be used for treatment plans*Click “Settings”Click “Permissions”Click “add authors” and input the student’s e-mail addresses - they will receive an invitationSelect “Only blog authors” or “only people I choose” under “blog readers” if you want someone to read but not postClick “Layout”Under “page elements”, you can move the content around and add “gadgets” such as polls, links to articles, websites or other blogs, and interesting facts or quotesUnder “fonts and colors”, you can change the look of typeface and background“Pick a New Template” has more variety and color choices than the start-up
  • Orthopedic certification pointed to statsBellarmine 2nddegree group
  • 11% nurses
  • Social Media for Nursing Clinical

    1. 1. Blogging, Tweeting, and Linking-In:Using Social Media Effectively in the Clinical Setting Dr. Jaclyn Engelsher, DNP Integrative Family and Mental Health Nurse Practitioner
    2. 2. Remember programing this . . .or laughing at your parents because they couldn’t?
    3. 3. What is Social Networking? (in the context of healthcare) The use of Web 2.0 based media platforms to create personal and professional profiles as a means to forge connections for real-time information sharing among nursing professionals and health consumers. Social networking is powered by social media
    4. 4. Social Networking is not Conversation  Selfish Commenting  Simple Community  Secure Collaboration  “Set and Forget” Contribution  Success by number Creative  StaticUnderstanding usage does not equate to understanding implications (Touchette, 2010)
    5. 5. Social Media Outlets  Lifestreams  Blogs  Microblogs  Wikis  Podcasts/Webinars  Content Communities  Forums(Boyd & Ellison, 2007)
    6. 6. Nurses & Professional Networking 11% LinkedIn 4% 7% Twitter 6% All Providers 10% Nurses MySpace 11%  Educators  Clinicians 22% YouTube 24%  Researchers  Leaders 31% Facebook  Entrepreneur 37%  Policy Makers 37%  Students Any Site 41% (AMH Healthcare, 2010)
    7. 7. ANA Principles for Social Networking Confidentiality Boundaries Access Presence and Privacy Vigilance Participation (ANA, 2011)
    8. 8. Social Networking in Nursing Education
    9. 9. Polices Faculty must determine when and if they will allow contact between themselves and students via social networking sites. Boundaries between faculty and student role may be blurred, and faculty may become privy to details of a students life, which have the potential to impact that relationship. Bellarmine Social Media Policy 12-13_update_6_14_12.sflb.ashx My Social Networking Policy:
    10. 10. Learning  Build connections  Peer support  Collaborate  Ease transition  Feedback  Focused interactions with faculty (RWJF, 2010) (Wenger, 2006)
    11. 11. Professional Socialization Online identity profile reviews Networking and research Time management Community of practice Tracking progress
    12. 12. Blogging Getting Started: Appropriate for clinicals with journal assignments Users may be authors or read-only Access by invitation only Example: More information: bloggingslideshare
    13. 13. Facebook Getting started: ef=bc Pages: Professional instructor profile or class site Groups: Announcements, news, research, linking content, questions Contact lists arranged by privacy Contacting resources directly Example:
    14. 14. Twitter Getting Started: Rapid journaling/reflection/discussion, teachable moments, announcements, incentive learning Trending: #Nurses Tweet protection Example: twitter-feeds-for-nursing-students/
    15. 15. LinkedIn Getting Started: 1/ Appropriate for communication and leadership classes Open to everyone for the purpose of professional connections May be linked with Twitter, Facebook, blogs Example:
    16. 16. Other Goodies Slideshare  Survey Monkey  Podcasts  Webinar  Foursquare 
    17. 17. What Goes Where? Public Private Business contact  Home contact Resume information  Family/Friend information Thoughts on health  Religious, political, social news, research, advocacy commentary Professional photos  Social photos Complements  Complaints (CDC, 2011)
    18. 18. . . . and now for a little more networking . . .
    19. 19. But what about . . . . . ?
    20. 20. ReferencesAMH Healthcare (2010). 2010 social media survey of healthcare professionals: The use of social media and otheronline resources for professional networking and job searches. San Diego, CA: AMH HealthcareAmerican Nurses Association (2011). Social networking principles toolkit. Retrieved from, J., & Puckrin, K. (2011). Social network use: A test of self-regulation. Journal of Nursing Regulation, 2(1), 36-41.Boyd, D. M., & Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication, 13(1).CDC Social Media Tools Guidelines & Best Practices. (2011). Retrieved from, E., Howard, J., Bishop, C., Aldridge, D., & Garrett, C. (2010). Social networking and nursing. Tar HeelNurse, 72(4), 14.Robert Woods Johnson Foundation (2010). How nurse educators are using social media: From blogs to Twitter, socialmedia can give nurses a greater voice. Retrieved from, F. (2010). Avoid social networking poison. Health Management Technology, 31(11), 32.Wenger, E. (2006) Communities of practice: A brief introduction. Retrieved from