10 smart green steps in building a green successful company
AUTHOR MUTEBI JACKSON
1. Green vision Set up a clear green goals and objectives (smart) Write down your green mission statement
2. Indentify (Top line )Smart GreenProducts and Services.( smartideas) Selecting Top line smart green products and services Re- engineer your business model to green business model – 10 smart green sustainable score board.
3. Indentify A Green Niche TargetMarket Indentify smart green customers Indentify their disposable income Market intelligence how, why , when, where, what they shop Market intelligence smart green life style Indentify the current green trends
3. Smart Green ( Swot Analysis ) Smart green strength Smart green weakness Smart green opportunities Smart green threats
4. Smart Green corporate StrategicPlan Smart green marketing strategic plan Smart green financial strategic plan Smart green operation strategic plan
5. Select and lead A Smart greenwinning Team Smart green corporate team Smart green marketing team Smart green human resources team Smart green innovation team Smart green finance team Smart operation/logistic team Smart green sales force team Smart green sustainability team smart green technology system s and design team
6.Design A Smart Green 360customer services program Set up smart green systems (smart green servquel model) 360 reliable 360 in responsiveness 360 in competence 360 courtesy 360 accessible 360 secure 360 credible
7. Communicate your smart greensocial corporate sustainabilityprogram Smart green ambassadors Smart green circles smart green innovation club Smart green opinion leaders Smart green community leaders Smart green celebrity
8. Integrate a smart greencommunication mix • Green • Green sales advertising, personal promotion and green selling Publicity Indoor promotion Smart green sale and , product sampling marketing team , smart green social green webinars responsibility program Smart green charity programs Smart green Green new apprenticeship letters, green direct program, smart green mail exhibition, smart green trade fair •Green sponsorship •Green email ,exhibition and marketing, direct Trade fairs marketing
9. Measure your Progress (Smartgreen performance scoreboard ) Smart green finance Smart green customers goals - measures Goals -- measures Smart Green vision -- Green cash flows Smart green customers – percentage of green sales from new green customers, new sales from new segments , new green account management , the number referrals , no of green royal customers, no of smart green cards smart Green customers – monthly green sales growth smart Green supply chain --- online delivery sales per day, per week smart Green market share ---- green return on investment or capital employed Smart green customer satisfaction rates --- scores levels of green customers feedback Smart green customer data base ---- increased number of green customers and new green targets Smart Green toxic energy ---- percentage of energy saved and money saved Smart green performance scoreboard Green internal Green – innovation and learning perspective Goals – measure Goals – measuresGreen technology – efficiency , effectiveness of green technology as benchmark to your Green technology – no of green products and services, new smart green grid (no of defects ) Smart green supply chain (zero waste ), no of new green business models competitors Green teams- levels of smart green circles, no of green appraisal, green apprenticeship, no of green ambassadorsGreen team satisfaction – staff turnovers, green team rewards , green appraisals green Green 360 customer services program – no of complaints, levels , no of defects ( green checks ) apprenticeships Green learning – green innovation culture, no of green projects pursued in 3 month, 6month, 0ne year, no of global green ambassadors, processing time taken in product development.Smart green carbon target- smart green efficiency and effectiveness, zero waste in green supply chain
10 Smart Green Reward system Smart green apprenticeship ( smart green youth innovators, Smart green reward ranks .smart green circles (minister - president ) .smart green ambassador ( min- pres.) . Smart green global ambassadors(min-pres) Smart green rewards smart green carbon points -bronze, copper, diamond, gold smart green share bond schemes-
10.Smart Green Author Mutebi Jackson Thanks for your cooperation.