Mainstream Presentation

1. THE MAINSTREAM
The ideas, attitudes, or activities that are shared
by most people and regarded as normal or
conventional. – (Wikipedia)

2.  Mass Culture:
The set of ideas and values that develop from common exposure to the same
media, news sources, music and art. - (Wikipedia)
 Popular Culture:
Is the entirety of the ideas, perspectives, attitudes, images and other phenomena
that are within the mainstream of a given culture, especially western culture of the
early to mid-20th century and early 21st century. - (Wikipedia)

3.  “Popular culture encourages us to carefully monitor, inspect and judge ourselves
and our peers; at the same time it in turn carefully monitors and responds to us.” -
(Carah & Louw)

4.  “In western societies there arguably is no distinction to be made
between the popular culture in ordinary people and
industrialized, mass-produced and commercial culture.” - (Carah
& Louw)

5.  “Marxists see subcultures as a form of ‘coping mechanism’ in
response to inequality caused by oppression from the ruling
class.” –(McLinePsy)

6.  “While we all have the power to participate, we have to play in
social structures controlled by others. As viewers we can also
position ourselves relative to other ordinary people. We are
encouraged to judge and place other people in a social
hierarchy.” - (Carah & Louw)

7.  “A doof is a place where, no longer bound by the usual
constraints of “civilised society”, we can frolic in free and naked
ecstasy. It’s a place where nobody cares what you wear, no
demands are made on your time, and you can express yourself
without fear.” – (Mitchell, V)

8. SUBCULTURAL INFORMATION MODEL

9. REFERENCES:
 Definition of Mass Culture. (n.d). Retrieved from
http://www.chegg.com/homework-help/definitions/mass-culture-47
 Popular Culture. (n.d). Retrieved from
https://en.wikipedia.org/wiki/Popular_culture
 Carah, N., & Louw, E. (2015). Media & Society – Production, content &
participation. London, England; Sage Publications.
 “Subcultural” Information Model [Image] (2011, November 2). Retrieved from
http://www.alannakho.com/2011/11/02/subculture-information-model/
 MrClinePsy. (2014, April 6). Subcultural Theories [Video file]. Retrieved from
https://www.youtube.com/watch?t=462&v=P2Gn4ibhRLM
 Mitchell, V. (2014). 5 Times it’s OK To Judge at a Doof. Dreamland Magazine.
Retrieved from http://www.dreamlandmagazine.com.au/#!5-Times-it’s-OK-
To-Judge-at-a-Bush-Doof/c7pt/hz0wjh3719