13 Trends Sure to Impact 2013
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13 Trends Sure to Impact 2013

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13 Trends Sure to Impact 2013 13 Trends Sure to Impact 2013 Presentation Transcript

  • Welcome toMarketing in the Morning
  • 13 Trends sure to impact 2013
  • Interest over time (Google trends) Marketing Automation Inbound Marketing2005 2007 2009 2011 2013
  • Recognize fundamental shift Listen rather than Talk Earn your way in
  • ―Content is where I expectmuch of the real moneywill be made on theInternet, just as it was inbroadcasting. … Thosewho succeed will propelthe Internet forward as amarketplace of ideas,experiences, and products— a marketplace ofcontent.‖ Bill Gates Founder, Microsoft
  • ―We have technology, finally, that for the first time in human historyallows people to really maintain rich connections with much larger numbers of people.‖ Pierre Omidyar Founder, ebay
  • 4 Critical Commitments to Content1. Content is a commitment, not a campaign2. Content takes money or a dedicated person3. Content must be targeted to specific audiences4. Content must be distributed aggressively
  • Commit to content curationCreate or have a partner createBe consistent, be frequent & be interesting
  • Recognize importance of Visualization Customize for the audience Invest in Visualization
  • Social Media Fast Facts• 65% use social media regularly (98% teens)• Continuing to grow (+20% from ‘11 to ‘12)• 55% of 45-54 have a social media profile• Fastest growing group is 50-64 year olds• 67% of B2C and 42% of B2B companies have acquired a customer via Facebook• 96% of companies increasing social investment
  • Social Media Business Facts• Coca-Cola – 270,000 web visits – 22.7 Facebook visits• Social media is now making money – Facebook more than $5 Billion in revenue for 2012 – Twitter at over $250 Million and expected to hit $1 Billion by 2014
  • Not an optionNeed a strategy Do it right
  • The Growth of Mobile• iOS and Android adoption has grown 10Xs faster than PC adoption at its peak in the ‗80s• 2012 – Apple sold 18 million Mac computers and 200 million mobile devices• 80% have mobile• More mobile devices than people in the US• Mobile overtakes fixed internet access by 2014
  • The Usage of Mobile• ½ of all local searches are on mobile• 2.7 hours per day social media on mobile• 80% of smart phone users spend time w/Apps• 94% of smartphone users research local businesses on their phone and 90% take action• On Black Friday, 24% of purchases were made on a MOBILE device
  • The Future of Mobile
  • Mandatory Design size & content for MobileShould you create or own a specific App?
  • Identify leadsNurture leadsCleanse & build databasesFollow-up process & stepsPost hand-off lead tracking
  • ―Based on recent studies we‘veseen using the newly availableanalytic tools to validate digitalcampaign effectiveness, digitalmarketers will realize there‘s anenormous amount of leakage indigital executions. Digital, infact, doesn‘t deliver the reachand coverage with that lowwaste that it promises. Tomake matters worse, when youlook at the percentage of paiddigital impressions that areactually viewable, the situationis even more bleak.‖
  • Every touch point . . . Integration with digitalIntegrated campaigns . . . Integrated messages
  • Re-analyze andpotentially redesignyour customer’s buyingexperience.
  • 13 Trends sure to impact 2013
  • Questions & Discussion
  • ―It is the people whofigure out how to worksimply in the present,rather than the peoplewho mastered thecomplexities of the past,who get to say whathappens in the future.‖ Clay Shirky Author, Professor
  • Jackson Marketing Group