Snapple Promotion Presentation #1

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This is a marketing presentation for my marketing 345 class which focuses on Snapple and it\'s current means of advertising. The presentation is to inform the audience of Snapple\'s background, target market, promotion strategies, and competitors.

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Snapple Promotion Presentation #1

  1. 1.
  2. 2. Promotion Project <br />Presented By:<br />Marshall Ward<br />Chelbi Jackson<br />Danielle Crumpton<br />
  3. 3. Target Market<br />20-45 years old<br />Youthful attitude<br />Active lifestyle<br />Sports/fitness minded<br />Focused on engaging younger viewers while not alienating current customers<br />
  4. 4. Target Market Cont.<br />Health conscious consumer who wants to know they’re getting the healthiest and best ingredients<br />
  5. 5. Target Market Cont.<br />Snapple consumers can be associated with:<br />Health<br />Food<br />Arts and Leisure<br />Electronics<br />Beauty<br />
  6. 6. Product/Service Positioning<br />What Makes Snapple Unique?<br />Made From The Best Stuff on Earth®<br />Real Ingredients<br />No Artificial Flavor<br />No Preservatives<br />Snapple is Natural, Real, and Personal.<br />
  7. 7. Product/Service Positioning<br />Snapple Products<br />Tea<br />Juice Drink<br />100% Juiced<br />Water<br />Diet<br />“The Best Thing on Earth Just Got Better.”<br />
  8. 8. Snapple Promotion Strategies<br />Social Networks<br /><ul><li>Facebook/MySpace
  9. 9. Twitter
  10. 10. YouTube – “Best Stuff”</li></ul>Sponsorships/Charity<br /><ul><li>Diabetes and Autism Causes
  11. 11. The Lakeview School for Cerebral Palsy in Edison and Children's Specialized Hospital (funded by the Snapple Bowl)</li></ul>Events<br /><ul><li>Celebrity Apprentice
  12. 12. Snapple Bowl</li></li></ul><li>What’s Snappling…on FB?<br />Company Information<br />FAQs<br />Win Free Shirt<br />
  13. 13. What’s Snappling…on Twitter?<br /><ul><li>Favorite “Real Facts”
  14. 14. Suggest a fact that could be put on a Snapple Cap
  15. 15. Coupons</li></li></ul><li>Competitors<br />AriZona Beverage Co.<br />Hornell Brewing Co., Inc.<br />Extensive Product Line<br />Tea<br />Organic Teas<br />Tea Bags<br />“To-Go” Tea Packets<br />Energy Drinks/Shots<br />“Vapor” Water, “Rescue” Water<br />“HERE’S TO YOUR HEALTH”<br />
  16. 16. AriZona Target Market<br />Target Market<br />16 years and older<br />Health conscious consumers<br />Seeking all natural ingredients<br />Targets all levels of income<br />“At AriZona we hardly spend a penny on traditional advertising. And when we do, it’s as real as our products are”<br />-AriZona Website<br />
  17. 17. AriZona Promotion Strategies<br /><ul><li>Social Networks
  18. 18. Twitter
  19. 19. Facebook/MySpace
  20. 20. YouTube
  21. 21. Flickr
  22. 22. Sponsorships/Charity
  23. 23. Operation Smile
  24. 24. Make A Wish
  25. 25. Leukemia and Lymphoma Society
  26. 26. Local Events
  27. 27. Baseball games
  28. 28. County Fair
  29. 29. Sales Promotions
  30. 30. SJC Drum-Kit Sale
  31. 31. Become an AriZona Ambassador</li></li></ul><li>Competitors<br />Nestle S.A. (Switzerland)<br />Nestea Products<br />Can/Bottled tea<br />Refrigerated tea<br />Instant Iced-tea mix<br />
  32. 32. Nestea Target Market<br />Target Market<br />Ages 25 and up<br />Mature and sophisticated streamline appeal<br />Taste appeal <br />Anytime refreshment<br />Traditional Advertising<br /><ul><li>Television
  33. 33. Billboards
  34. 34. Magazines</li></li></ul><li>Nestea Promotional Strategies<br />Social Networking<br />Sales Promotions<br />Coupons<br />Bonus Products<br />“Cool to the Core” Campaign<br />Contests<br />Marketing Recruitment<br />Nestea Fit <br />
  35. 35. Bibliography<br />Arizona Website- http://drinkarizona.com/#featured_content<br />Nestea Website- http://nestea.com/index.jsp<br />Snapple commercial- http://www.youtube.com/watch?v=cgLL0L38Iws<br />Snapple Website- http://www.snapple.com<br />http://www.brandchannel.com/features_profile.asp?pr_id=107<br />http://fishtrain.com/2007/08/24/how-does-snapple-market-its-products/<br />http://www.youtube.com/<br />http://content.salesbook.com/ViewContent.aspx?cid=V0DuICoeyvE=&vrid=OX/MYZk3V1A=&cgt=OX/MYZk3V1A=&cgki=nyVEcdY8r10=<br />

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