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Clinique Fresh Faces Tour

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This is a marketing presentation for my marketing 345 class that is focused on Clinique\'s unique way to promote their products. This presentation shows how Clinique uses non-traditional promotion …

This is a marketing presentation for my marketing 345 class that is focused on Clinique\'s unique way to promote their products. This presentation shows how Clinique uses non-traditional promotion strategies during their campaign.


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Transcript

  • 1. Presented by: Chelbi Jackson
    Marketing 345-Massey
  • 2. History
    1967- Vogue Magazine,“Can Great Skin Be Created?” Carol Phillips with Dr. Norman Orentreich
    Evelyn Lauder brought article to Estée’s attention
    1968- Clinique premiered as the world’s first hypo-allergenic, dermatologist-driven line at Saks Fifth Avenue
  • 3. Promotional Strategies
    Social Networking
    Facebook
    Twitter
    Blogs
    Sales Promotions
    Free Testers
    Free Makeovers
    Clinique Bonuses
    Online Discounts
    Traditional Strategies
    Magazines
    TV Ads
    Internet
    Billboards
  • 4. Target Market
    Focused mainly for older consumers
    Needed a way to reach a younger target market
    • Target Market: High School/ College Girls
    • 5. Teamed up with Teen Vogue
    • 6. Created contest
  • “Mobile Beauty Studio”- Tour Bus
    Included vanities, lounge area, photo corner
    Professional photographer
    Professional hair/make-up artists
    DJ playing music
    10 Cities, 8 Universities
  • 7. Enter information into Clinique computer
    Waiting lounge
    Free make-over/hair style
    Photo shoot
    Free sample products
  • 8. Top 25
    Top 3 flown to New York
    Professional photo shoot with Teen Vogue
    The winners will also be awarded a coveted Teen Vogue externship
    Year's supply of Clinique products
  • 9. Success?? YES!
    Gather participants information
    Great PR for Clinique
    Top 25 Contestants’ campaigns
    Another magazine opportunity
  • 10.
  • 11. Image Bibliography
    Clinique Logo- http://texticulosdemoda.files.wordpress.com/2010/04/clinique.jpg
    Clinique Face Wash- http://shinymedia.blogs.com/photos/uncategorized/2007/09/07/clinique_three_step.jpg
    Clinique Fresh Faces- http://cliniquefreshfaces.com/
    History- http://en.wikipedia.org/wiki/Clinique
    Clinique Face Wash Ad- http://www.julesavenuedesign.com/Clinique_Ad.jpg
  • 12. Bibliography
    Clinique.com
    CliniqueFreshFaces.com
    Article- http://cosmetics.einnews.com/article.php?nid=256