Digital Asset Management SolutionDocument Transcript
Digital Asset Management Solution
Increasing business agility, speed, and efficiency with a unified approach
to maximize the value of your digital assets
Autonomy Interwoven Solutions
Do you struggle to manage and keep
your marketing assets consistent
across all your different channels,
campaigns, and Web sites?
Rapid cycles of product introductions and
multichannel marketing campaigns have
created an explosion in the use of digital
assets and rich media, such as video, anima-
tions, and interactive Web graphics. Without
proper management of digital assets, brand
control is lost as people work with out-of-
date materials, or create their own because
they can’t find the assets they need.
Autonomy Interwoven helps you advance MediaBin provides an easy-to-use Web interface with a gallery view to allow visual selection
global brand control and consistency—and of desired assets.
successfully manage the digital media
explosion—with a central, easy-to-access
ecosystems. Files are bigger, higher quality, marketing team efficiency. Organizations
library that houses the latest master of
and more difficult to manage due to sheer that rely on inefficient, redundant, and
all your marketing and digital assets with
volume and asset size. Most organizations manual processes face both the misuse
the ability to deploy in any format for any
initially try to handle this flood of content and underutilization of valuable marketing
purpose, online or offline.
independently, department by department, assets, leading to high costs, slow time-
DAM problems today and despite the best intentions, silos of to-market, and the perils of inconsistent
data start to develop. Marketing assets are branding in a competitive marketplace.
Are you able to respond quickly to new stored all over the organization. The sales,
In practical terms, the result is chaos, as
market conditions or new competitive marketing, training, and Web teams each
marketing personnel struggle to get their
offers and promotions? Are you losing develop a stash on their own departmental
jobs done without the tools they need.
servers or local drives, creating duplication
deals to competitors that are able to Marketing content is stored on network file
and inefficient storage management. These
respond faster to changing market shares that don’t allow efficient metadata
trends can be increasingly counterproduc-
conditions and opportunities? searching methods.
tive for an organization.
Most organizations today are flooded Meanwhile, today’s complex marketing Over 80% of assets are stored
with a plethora of digital file formats environments exist under tighter economic on individuals’ desktops.
being delivered by digital cameras and conditions and are more challenged than Jupiter Research
contemporary design, image editing, video, ever to roll out a consistent brand message
animation, CAD, 3D, Microsoft Office™, Knowledge of the location of key marketing
quickly and accurately across multiple
and other rich media creation applications assets may be limited to only a single
channels, while maximizing the value of
used by content creators across their digital person (and when he or she is not available,
their marketing assets and increasing
the rest of the organization grinds to a halt).
Are you delivering a consistent customer experience across all your channels?
Do you have branding compliance issues, or outdated or poor-quality content issues?
Are you reliant on labor-intensive, error-prone manual processes?
Knowledge workers spend 40% of their
time looking for information.
Files are given meaningless, generic names
like “logo1.tiff” or “product image2.jpeg,”
making them impossible to identify without
being opened one by one. Personnel waste
endless hours searching for or re-creating
70% of content is re-created rather
And while not intentional, problems rapidly
occur: multiple versions of the company
logo emerge, the wrong product images get Assets are easily located in MediaBin by searching on captured IPTC, XMP, and EXIF metadata.
used for a publication, an old headshot of
the CEO is sent out, pallets full of printed
material are wrong before they are even
a final set of 20 images, each digital file Interwoven Digital Asset
distributed, and so on. With no “single
would have an inherent value of $1,000. Management Solution
If someone can’t find a digital image, the
source of truth” for approved up-to-date as- Interwoven MediaBin™ Digital Asset
$1,000 investment has essentially been
sets, users unwittingly publish out-of-date, Management provides businesses with a
lost. The big difference between a physical
inconsistent, and incorrect customer-facing full-featured central library for the thousands
asset inventory and a digital asset inventory
content. This exposes the organization to of digital assets used to promote and manage
is one of exponential use of those digital
compliance-related liabilities as well as their products, brands, and collections. With
assets. The value of a piece of media rises in
brand erosion. In two words—asset chaos. MediaBin, worldwide distributed teams can
direct proportion to its liquidity, reusability,
easily catalog, manage, transform, and deploy
scalability, and accessibility. The value of a
“Your growing digital asset library can’t be digital assets, including product photographs,
specific piece of media can increase based
managed on a network share.” graphics, CAD, marketing collateral, presenta-
on how many different ways it can be used,
Stephen Powers, Forrester Research: tions, documents, Flash™ content, videos,
reused, and easily accessed.
Market Overview: Digital Asset Management and audio.
Managing the Production and Distribution of
Many companies are also discovering that
Rich Media, April 14, 2008 Today, marketing managers are constantly
their vast historic archives of images and
under pressure to disseminate marketing ma-
videos have value in today’s image-centric
What’s the value of DAM? terials to their constituents around the world
marketing ecosystems and are starting to
in a timely fashion. They struggle to maintain
While many enterprise accounting depart- monetize these assets via online photo
control, eliminate liabilities, and meet
ments are keenly aware of the value of their and video licensing stock library offerings.
compliance requirements, all while ensuring
physical product inventories, they often Without a digital asset management system
that their brand is represented consistently
overlook the value of their digital assets. behind the scenes, these kinds of ventures
and correctly. With MediaBin, employees and
Each product on a warehouse shelf has an would be impossible.
partners gain secure, self-service access to
established cost basis and resale value, and
only the most current, approved marketing
digital assets are no different. If a product
and other visual materials.
photo shoot cost $20,000 to produce
Centralizing all of its assets allowed Ford Motor Company to control the internal
and external usage of its content by employees, partners, and its advertising agen-
cies. This solution has saved the Ford Division over $1.8 million per year through
productivity gains, asset repurposing, and tighter brand control; elimination of
CD-ROM creation; Web-based ad agency self-service; and better search/retrieval.
for marketing campaigns, product launches,
and other marketing initiatives. And the
more quickly salespeople can get what they
need, the faster they can sell and increase
Maximized Asset Value—Reduce costs
through increased efficiencies:
Greater liquidity speeds time-to-market
while supporting accuracy and consistency.
Increased accessibility and automation ex-
tend the reuse of assets and enable flexible
repurposing through any medium and any
channel on the fly without manual bottle-
necks. By automating the production and
distribution of marketing content, MediaBin
MediaBin provides an interactive real-time cropping tool as part of the asset retrieval process.
reduces costs associated with manual
processes. By providing constituents with
self-service access, marketing personnel no
longer have to spend time fulfilling content
Interwoven MediaBin Digital Asset managers choose which content to make
requests from the field.
Management provides the solution available to internal employees and external
required for maximizing the use and partners, thereby protecting and controlling MediaBin architecture
value of your assets the brand successfully.
While marketing professionals are drawn
Unified management— Effective and agile content reuse— to MediaBin’s rich functionality and ease
Control brand consistency: Accelerate time-to-market: of use, IT professionals will appreciate
With MediaBin, all marketing assets are
Companies can increase marketing team MediaBin’s ability to fit seamlessly into
managed and made available to users
efficiency and do more with less by provid- their IT infrastructure. MediaBin’s n-tier
throughout the organization through
ing secure access to all content 24x7 for architecture is solid and scalable, and is
a “single source of truth,” eliminating
redundancy and errors. This makes it internal and external users. With MediaBin, readily accepted by the most demanding IT
possible to ensure content consistency and content can be managed globally and organizations. It fits easily into a standards-
compliance with brand standards across all leveraged locally to empower rapid content based Windows infrastructure, supporting
channels, and enable “centers of excellence” creation throughout the organization. Microsoft’s Server 2003, IIS Web Server,
for all marketing assets. A single environ- Internal and external teams can collaborate and SQL Server database, and can also
ment supports standardized and automated more effectively to improve coordination leverage storage, directory, and data-
tagging to accelerate search, and stream- and productivity in all marketing programs, base infrastructure in the Oracle/Solaris
lines the creation, management, delivery, from new product launches to ongoing world. MediaBin’s Job Clustering option
and archiving of all content. MediaBin helps Web site publication. MediaBin speeds the and multithreaded application structure
companies increase control of their brands delivery of brand-correct, current marketing provide scalability to handle the most
by providing easy Web browser access content so that internal departments and demanding applications and the highest
to the most up-to-date, brand-approved external partners can get what they need— volume of assets. MediaBin connects with
marketing materials. Marketing and brand now. Marketers can speed time-to-market third-party applications through a services
According to a 2008 Aberdeen study, of the 57% of best breed companies
who establish a common DAM architecture and infrastructure shared
by multiple groups, 22% saw performance increase in year-over-year
ROMI, while 58% improved brand effectiveness and 62% reduced time-
to-market over the past year.
oriented architecture (SOA). MediaBin Web Content Management (WCM) systems MediaBin Development
Services provide dozens of high-level Web such as Interwoven TeamSite and others. (Non-Production) Server and SDK
service methods to rapidly add common MediaBin Developer Suite is a development
MediaBin Job Cluster Server™
digital asset management and distribution and testing server license and SDK, which
MediaBin Job Cluster Server enables
capabilities to new and existing applica- includes support for C++, COM, and Web
corporations to link multiple MediaBin Asset
tions. For example, Interwoven TeamSite® Services (.NET and Java).
Servers™ for increased capacity and reli-
connects with MediaBin via Web Services
ability. Users see only one central repository, Integration with Interwoven TeamSite
to streamline and automate the publication
but processing tasks are divided among all Web Content Management
of rich media content to the Web.
available servers. As organizations grow, Most industry analysts report that 30% of
additional servers can easily be added to the producing a Web site is handling, preparing,
MediaBin Digital Asset
cluster. MediaBin Job Cluster Server is an and processing images for a site. MediaBin’s
essential component for organizations that integration with TeamSite can automate this
demand a high-reliability asset manage- process and ensure images are optimized
MediaBin InDesign Plug-in ment system. Not available as an option for for Web use, which has a direct impact on
Adobe InDesign® Plug-in for MediaBin MediaBin Departmental Edition™. the performance of a Web site. MediaBin
enables Adobe InDesign users to easily provides TeamSite users with an easy-
place and link images from MediaBin into MediaBin Additional CPU License
access gallery of marketing-approved rich
InDesign documents, and also manage MediaBin Additional CPU licensing
media assets. Interwoven TeamSite is sold
InDesign documents within MediaBin. enables corporations to take advantage of
multiple CPU/core hardware to increase
MediaBin QuarkXPress™ Plug-in performance of image processing capabili- Integration with Interwoven MetaTagger®
MediaBin QuarkXTension enables Quark™ ties. Licensed for up to one dual-core CPU Interwoven MetaTagger automatically scans,
users to upload Quark documents and (two cores) per license. Not available as an tags, and classifies incoming documents
linked components into MediaBin, providing option for MediaBin Departmental Edition. with metadata—accurately and consistently.
multipage previews to non-Quark users of Interwoven MetaTagger is sold separately.
the MediaBin solution. MediaBin 3D Support Option
MediaBin 3D Add-on provides the Integration with Telestream FlipFactory™
MediaBin Deployment Agent™ ability to ingest, preview, transform, and Telestream’s FlipFactory integrates with
The MediaBin Deployment Agent option download CAD 3D and 3D graphic files MediaBin to automate your media workflow
simplifies and accelerates the process of within MediaBin. processes—seamlessly, effortlessly, all-
delivering updated fit-for-purpose images digitally. Integration with FlipFactory enables
across the enterprise. This helps to assure MediaBin Syndication Manager™
the same core asset model for audio and
that only an organization’s latest approved MediaBin Syndication Manager enables
video assets, enabling MediaBin to deliver
images are used in marketing material, in multiple MediaBin servers around the globe
transcoded video or audio assets in the
catalogs, on eCommerce sites, and in B2B to share content according to easily defined
proper format to end users, content delivery
exchanges—in whatever format is desired, “publish and subscribe” business rules.
networks, or Web applications. FlipFactory is
at exactly the right time and place. MediaBin Included with MediaBin Enterprise Edition.
sold separately by Telestream.
Deployment Agent can deliver Web-ready
images directly to Web sites or via Web
Interwoven MediaBin powers Digital Asset Management for the Minne-
apolis Institute of Arts. A persistent, secure, and well-managed archive
enables the museum to preserve and leverage the full value of its digital
Interwoven MediaBin Digital Asset Management Solution Feature Highlights
Key feature Details
MediaBin can be deployed quickly and produce a rapid return on investment. 75% of customers are up and running in less than 10 days,
compared to the weeks and months it can take for other installations.
Web interface Provides secure, easy-to-use, Web-based access to all files from common PC or Mac OSX™ browsers.
Stores and catalogs all files—images, documents, layouts, audio, and video. Provides high-quality previews of hundreds of file formats,
All file cataloging videos, images, and multipage documents including Microsoft Office; Adobe® InDesign, PhotoShop®, Illustrator®, Flash®, Acrobat®;
MediaBin utilizes a “Core Asset Model” where a single high-resolution asset is efficiently stored in the repository and from the core asset,
Core Asset Model and high- alternate file formats/resolutions can be generated at download via a multithreaded transformation engine, capable of performing high-
volume image processing volume multiple complex imaging tasks/conversions for multiple users simultaneously. By storing only one core image asset, and creating
all renditions from the source, production speed is increased and storage requirements are reduced.
Supports RAW, DNG, Flash, 2D CAD, 3D CAD, and 3D Graphic file formats. Convert images to various formats including Adobe Photoshop
Advance file format support
PSD and EPS, TGA, TIFF, JPEG, GIF, PNG, BMP, Photo CD, and StiNG®; download images in any format, size, resolution, and color space
and asset transformation
including enhanced image compositing and watermarking along with other sophisticated image manipulation capabilities. Provides
frame-by-frame storyboard and streaming video file previews for supported video formats.
Provides user ability to manipulate a dynamic crop rectangle to see the exact region of the image to be retrieved. Multiple images
Dynamic cropping tool
may be cropped and downloaded in the same operation.
Selection of individual files or folders from Web interface for ingestion on native Windows or Mac OSX clients enable dragging
and dropping of assets and/or complex folder hierarchies of assets—both automatically generate asset previews, metadata, and
preservation of original folder structures.
Create and send e-mail shortcuts, or e-mail attachments, links, or URL links to assets and folders that link directly to MediaBin or
externally accessible file storage locations. E-mail address books are integrated with Microsoft Exchange Outlook address books.
Stores and edits metadata pertaining to assets and folders; easily add unlimited custom metadata fields; bulk metadata editing for quick
Flexible metadata handling updates to multiple files; copy and paste metadata between assets; support for industry standards including Adobe XMP, Dublin Core,
IPTC, EXIF, and more.
Multiple search methods Search for assets based on simple or complex metadata combinations, image content/visual similarity, or both.
Manages asset updates through comprehensive version control and history of each asset—full support for check-in/check-out;
provides version control for metadata revisions.
All activities are logged and tracked. All retrieved assets are tagged for tracing back to the core asset. Each asset version maintains
Detailed activity logging
a complete download history.
XML support Shares data with other applications and systems through XML export and import routines.
Allows users to simply drag-and-drop multiple folders/files into a published network or ftp hot folder. When new assets arrive,
Hot folders MediaBin can automatically check them into a specified destination in the repository and apply predefined additional metadata
to all assets. This provides maximum flexibility for submission of content by freelance photographers, partners, and so on.
Tool for assembling, managing, and distributing PowerPoint™ files within the MediaBin Web Client. MediaBin™ supports previews
of all slides in PowerPoint as well as indexing of all content as searchable metadata.
MediaBin provides the ability to assign an expiration date to selected assets. When the specified expiration date and time arrives,
the assets are moved to a designated folder.
Shopping cart folder Collects needed assets in a temporary holding folder for single download or other actions.
System login and access controls on folders, retrieval tasks, associations, metadata fields, and groups are based on existing users
Enterprise security controls
and groups managed within Active Directory and LDAP.
MediaBin APIs facilitate rapid integration within other enterprise systems to extend and enable additional comprehensive solutions and
Extensive APIs content publishing applications. MediaBin’s C++, COM, and Web Services/XML/SOAP APIs maintain application compatibility as new
versions reach the market.
“Most vendors didn’t understand the needs and priorities of a cultural
institution. Interwoven made the effort to understand our needs and
the needs of leading museums worldwide. Their easy-to-use capabilities
helped us build a truly world-class digital archive in a relatively short
John Bedard, Director of Information Systems, Minneapolis Institute of Arts
Interwoven MediaBin MediaBin MediaBin
Digital Asset Management Solution Departmental Edition Enterprise Edition
MediaBin asset server (SQL or Oracle) √ √
Support for 2 single-core CPUs; or 2 dual-core √ √
processor CPUs; or 1 quad-core processor CPU
MediaBin Enterprise Manager (Administration Module) √ √
MediaBin Windows client √ √
MediaBin Web services √ √
MediaBin Web client √ √
MediaBin Presentation WorkBench √ √
MediaBin Mac OSX client √ √
MediaBin hot folders √ √
Integration with Telestream FlipFactory √** √**
Integration with Interwoven TeamSite √** √**
Integration with Interwoven MetaTagger √** √**
MediaBin Syndication Manager O √
MediaBin 3D Add-on module O O
MediaBin concurrent users (licensed and required for use) O O
MediaBin Deployment Agent O O
MediaBin QuarkXTension; MediaBin InDesign Plug-in O O
MediaBin non-production server O O
MB additional CPUs (1 CPU=2 Cores) NA O
MediaBin clustering support NA √
MediaBin clustered server NA O
Upgrade to MediaBin Departmental Edition NA NA
Upgrade to MediaBin Enterprise Edition O NA
√ = Included; O = Available as a purchased option; NA = Not available in version
of product; √** = Integration included but requires purchase of licensed product
Interwoven MediaBin Asset Server Departmental Edition:
Includes support for two single-core CPUs, or 2 dual-core processor CPUs, or 1 quad-core processor CPU, and support for MSFT SQL or Oracle. Includes
MediaBin Windows Client, MediaBin Enterprise Manager for System Administration, MediaBin Web Client, Mac OSX Client, Hot Folders, MediaBin
Web Services, and the ability to add licenses for additional users. Support for additional CPUs cannot be added. Does not include Syndication Manager
or Clustering capability without upgrade to Enterprise Edition.
Interwoven MediaBin Asset Server Enterprise Edition:
Includes support fortwo single-core CPUs, or 2 dual-core processor CPUs, or 1 quad-core processor CPU, support for MSFT SQL or Oracle, and Syndication
Manager. Includes MediaBin Windows Client, MediaBin Enterprise Manager for System Administration, MediaBin Web Client, Mac OSX Client, Hot
Folders, MediaBin Web Services, and the ability to license additional users. Optional server clustering is supported but additional Interwoven MediaBin
Job Cluster Server must be purchased separately. Additional CPUs may be licensed to increase performance.