Digital Asset Management Report

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Digital Asset Management Report

  1. 1. Digital Asset Management Report 2005 Interviews with 26 DAM Executives A concise summary of market trends, recent announcements, future product directions and executive views on the DAM industry – present and future G-SAM Global Society for Asset Management
  2. 2. About this report Publisher: Global Society for Asset Management (G-SAM), All Rights Reserved 2005 No part of this document may be taken out of context for reproduction and distribution in any form or by any means, electronic or mechanical, for any purpose, without the express written consent of G-SAM. Author: Cynthia Francis, Principal, the DMM Group, Inc., and Membership Coordinator G-SAM, San Francisco Chapter Contributing Editor: Katherine Parker, Global Business Development Manager, Media & Entertainment for Sun Microsystems, and VP Chapter Development G-SAM, Katherine.parker@sun.com G-SAM Accredited Research: The G-SAM DAM Report is part of a series. To maintain G-SAM standards of industry neutrality, every effort is made to exclude company propaganda from the editorial, and report sponsors relinquish editorial rights. Interviews for the next G-SAM DAM report will be scheduled September 8 – 13th at IBC2005. To request an interview, contact the author at Cynthia.francis@g-sam.org For press inquiries, contact pr@g-sam.org This report is available at http://www.g-sam.org/library/gsam/ or by contacting G-SAM at info@g-sam.org or +1 323-254-6545. G-SAM DAM Report - Copyright 2005-2009 Page 2
  3. 3. This report is distributed to the industry thanks to the generous sponsorship of Sun Microsystems, Inc. About Sun Microsystems, Inc. A singular vision -- "The Network Is The Computer" -- guides Sun in the development of technologies that power the world's most important markets. Sun's philosophy of sharing innovation and building communities is at the forefront of the next wave of computing: the Participation Age. Sun can be found in more than 100 countries and on the Web at http://www.sun.com/media Sun Partner Advantage http://www.sun.com/partners The Sun Partner Advantage Program delivers everything you need to fast track your development and grow your business. The program offers, to eligible partners, substantial discounts on Sun hardware, software, and support; improved company and product visibility via Sun marketing programs; increased sales opportunities to Sun customers; and access to valuable customized information via our private partner portals. Sun Authorized iForce Center at WGBH, Boston, Massachusetts (USA) In partnership with WGBH-Boston, Sun created a media technology lab and iForce customer visit center. To learn more and request a visit, see: http://daminfo.wgbh.org/iforce.html To request a visit to the Sun Authorized iForce Center at WGBH, Boston, you may also complete the form located at: http://www.sun.com/executives/iforce/wgbh/ Sun Premier Digital Asset Management Partners include: See back cover to learn more about Sun and our partners at NAB, and Sun’s Award-winning Media Asset Management Reference Architecture G-SAM DAM Report - Copyright 2005-2009 Page 3
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  5. 5. Table of Contents About this Report............................................................................... 2 Sponsorship ....................................................................................... 3 Table of Contents............................................................................... 5 Overview .....................................................................................6 - 10 Interviews and Company Profiles...............................................11- 40 About the Global Society for Asset Management.............................41 About the Authors..............................................................................41 G-SAM DAM Report - Copyright 2005-2009 Page 5
  6. 6. Overview Digital Asset Management (DAM), Media Asset Management (MAM), and content technologies in general are increasingly mainstream. Take as an example the International Broadcast Conference (IBC), which is held in Amsterdam every September. Over the past couple of years IBC have re- positioned their brand, reflected in their logo, to proclaim “Content” – with “IBC” fading into the background. The Global Society for Asset Management (G-SAM) interviewed 26 companies in the DAM industry beginning at NAB2005 and throughout Q2 2005. In talking with senior executives and product strategists of these companies, we identified a set of trends, pain points, and future directions in DAM that are instructive for anyone with an interest in media management technologies and market directions. • Our report looks across a diverse set of DAM products and approaches, providing a concise summary appropriate for management and operations alike. • If you missed NAB2005, the report is your one-stop resource for market trends, product research, and company contacts. • For attendees to IBC2005, both this report and last years’ G-SAM DAM Report from IBC provide valuable insights to help you plan your agenda at the event. We share our observations below, followed by the complete report. Evolution of a Marketplace Consolidation. Consolidation is increasing and “improving the market” (EMC). Pending acquisitions include: • Pinnacle by Avid • Macromedia by Adobe • StorageTek by Sun, and • eMotion by Corbis We hear concerns about the “disappearance of DAM as a category, subsumed by larger Content Management vendors” (Extensis). Strangely, the benefit is not apparent in the market, as we haven’t seen the infusion of resources result in a DAM marketing push by the parent companies (Savvis). The industry has been able to create a “great vision” for DAM – the challenge now is to bring solutions further in the processing of assets into derivatives (HP). Emerging Players. At the same time, new legitimate media sectors – such as mobile computing – will foster new opportunities to support alternative forms of electronic media (Adobe) as will IPTV (The Platform). There are some “more sophisticated competition” (Adobe) and concern by small, specialized players about competing with larger consolidated players (BlueOrder). There are new ways of solving the same old problems, ways that are cheaper and more flexible (Exanet). And, there is a sense that the “old guard” is moving on and new companies are moving in (Konan). G-SAM DAM Report - Copyright 2005-2009 Page 6
  7. 7. Growth Areas. The market is starting to shift to medium and small size opportunities – this is the next area of growth for the industry (Telestream). More companies are exploding with more digital assets and growth will come from solving hundreds of companies’ needs (Extensis). Another approach to addressing the low-end is the concept of “snap-in” modules (Konan) and interchangeable components (OnStream, Ascent). Business Drivers. It’s exciting to finally see companies successfully deploy businesses built on repurposing and re-licensing of content. That these businesses are based on DAM capabilities is no longer a theory but a practice (North Plains). Customers are finally using DAM systems to handle content that is the product as opposed to just handling the marketing of the product. (Savvis) Rather than just building large collections, customers are turning their attention to the “processing and automated repurposing of assets” (HP). There is renewed interest in internet distribution and delivery of new media via new channels – cable and broadband. Newer mediums are driving most of the big opportunities for DAM (Savvis). DAM vendors are seeing new opportunities from shifts in distribution channels but also by expanding beyond broadcast. “We want to leverage our M&E experience into bigger markets, but the knowledge of video and audio drops off significantly and the channel has trouble selling into non-media markets” (TeleStream). Broader Application Space. Increasingly we see a dialog that begins with DAM lead to a wide range of related requirements. Each customer’s strategy for file formats, file management and transport are different. It’s a green field where we are helping customers by marrying IT technology and practices with media expertise (Sun). Some vendors describe themselves as evolving from a pure ISV to a “solutions provider of software, hardware and services” (Front Porch). DAM becomes richer as it sits with other related technologies (eMotion). Of Note: Sadly, we heard close to publication date Siemens Business Services (formerly BBC Technology) has shut down its North American operations. This puts a team -- talented and experienced in Broadcast and rich media infrastructure deployments, on the market. Major Trends in DAM/ MAM Technology: Consolidated Architectures. Vendors are responding to customer requirements for integrated, end-to-end workflows. DAM is central and surrounded by a number of applications and services that must be harmonized in order to enable new business models. Nowhere is the move to architectural approach more apparent than in the television sector, where many broadcasters are funded to implement but grappling with how to deploy. Enterprise scale deployments are on the rise, so we see greater interest in consolidated architectures (Sun). Customers are calling for componentized architectures so they can focus on their greatest needs without paying for unneeded components (Konan). DAM is shifting to more modular software and CMS strategies shifting to a platform(HP). I.T. players have taken the end-to-end concept a step further and are “bringing out conceptually-based plays” (Dalet). Some see the entry of Microsoft (with Connected Services Framework for Broadcast) and OpenText (with the Artesia acquisition) as adding legitimacy to the field (OnStream). Sun’s DAM Reference G-SAM DAM Report - Copyright 2005-2009 Page 7
  8. 8. Architecture (DAM RA) and Hewlett-Packard’s Digital Media Platform (DMP) seem to embody a view of “DAM as an integral system” (Artesia). NAB announcements include adoption by WGBH, MLB, TV4, Comcast (Sun, Artesia DAM RA); Ascent (HP DMP); and Sony Pictures (Microsoft CSF). Cooperation. Cooperation between vendors for interoperability is taking off in theory with a greater sense of community and interdependence: “to play in this new world you have to play nice” (thePlatform). In practice, there are a greater number of effective partnerships and tighter integrations (Exanet), and vendors are increasingly adopting interoperable web services / J2EE-based platforms (Artesia, Arkemedia, ClearStory, EMC, North Plains); some go further with “platform and database agnostic solutions” (Konan). Partnerships are increasing, but video is complicated and still in it’s infancy (TeleStream). Integration. Many are either using open interfaces (Artesia) and/or building a portfolio of vendor specific integrations (North Plains, with The Platform and Telestream; Sun’s DAM RA, with integration to Telestream and multiple video servers; BlueOrder, with integration to Avid Unity and Media Manager). HP is beginning the DMP development process with a few as-yet-unnamed partners, Microsoft demonstrated CSF with five partners, and Sun is far along with over a dozen platform and integration partners in DAM RA 2.0. In the traditional broadcast space, the goal of Harris’ “H-Class” Content Delivery Platform is to unify disparate Harris applications and also provide a way for others to access Harris systems. Workflow. The workflow discussion is integral to DAM and sometimes the terms are used interchangeably. Readers will find workflow references woven throughout this report. There is a desire for rigorous workflow control in the software (Exanet), but at the same time users want their assets available to other applications and other workflows (HP). The shift to enabling platforms puts DAM in the role of creating and supporting critical workflows (eMotion). Professional Services. On the topic of professional services, opinions are mixed. Outspoken and visionary, North Plains sees a decreasing need for professional services – a minority viewpoint among the executives we interviewed. In the MAM space, there is low repeatability due to many customer-specific implementation issues (like defining metadata and formats), and therefore an increase in professional services (Front Porch). Broadcast workflow requires custom mapping and is therefore professional services-oriented (Harris). Both Avid and Sun Microsystems are playing a “General Contractor” role. The requirements of each content owner are different, and they want to leverage existing systems and pre-built applications (Sun). Some vendors are working closely with resellers who provide integration and customization (Cinegy). Managed Services. SBS and Ascent Media are each taking a different approach to helping customers manage complexity. The handling of long-form involves huge engineering problems for content owners, which Ascent proposes to solve with a services platform that automates management of delivery to multiple outlets. SBS sees outsourcing or managed services as a major industry direction, allowing broadcasters to return to their core editorial focus. Utility Model. The utility computing model also changes things – in the legacy model customers had to deploy for their peak, utility computing models allow them to scale up and down, eliminating the need to invest in capex (Savvis). G-SAM DAM Report - Copyright 2005-2009 Page 8
  9. 9. Major Trends for DAM/ MAM Users: Maturing. Current adopters are maturing: they are looking at upgrade paths, second and third deployments, interoperability with key business systems, and taking their DAM strategy across the enterprise (Artesia). DAM is being seen more strategically, not just as a repository for content, and there is increased focus on the strategic value vs. cost savings or budget alone (EMC, SBS). The most successful content owners will create and program seamlessly from broadcast to broadband from a common repository, workflow and interdisciplinary business model (North Plains). Users are no longer confused about what DAM is. Now it’s about how to apply DAM (Adobe). Customers have caught up with DAM vendors and are fairly wise about the market (HP). Customers are seen as embracing DAM processes, not just technology (Adobe) and the answers are not being found in point products any longer (SBS). Usability. Usability becomes paramount: customers want smoother integration between systems, better user interfaces, and more intuitive workflows (Adobe). There is a need for easy-to-deploy and easy-to-use software, particularly for workgroups that create assets (Extensis). IT wants to provide access to media across the board, but creative teams want desktop tools and collaboration (TeleStream). There is concern that vendors are not moving quickly enough to provide what customers want (Konan). Corporate Adopters. Many customers know they want DAM, but cannot readily scope their needs as workgroup vs. enterprise (ClearStory). ASP DAM is said to be popular, especially with new adopters who may want to shop around before committing to a single DAM vendor relationship (OnStream) and it is opportunistic in regard to price and technology (eMotion). There may be hesitancy on the part of corporate customers to move ahead with broad implementations where they might drive out cost and explore new revenue streams; instead they opt for small projects to prove ROI (Savvis). Big Bets. We are seeing the first big bets in Broadcast Operations and Production that will fundamentally change workflow. We are in the early days of radical change (Artesia). Studios are naturally cautious – fifty percent of the conversation is about security. Flexibility to support any DRM, watermarking or transcoding technology is key (Ascent). Management of metadata is requisite (Sun) and “DAM is a necessity” (Exanet) in production of new value from assets and derivates (HP). We are seeing a 3-fold increase in demand for well- articulated metadata; secure access and, rights (TeleStream). Next Big Thing? MAM – is it the next big thing? Media Asset Management in this instance refers to handling and storage management of the actual files. There are a complex set of file management and transport problems to be solved at the design and architectural level for rich media. “We get asked about different revenue streams (i.e. internet, cable, mobile) to enable business models. We help users define what their metadata fields should be, and we advise on selection of master storage formats and conversion” (Front Porch). Enterprise DAM brings with it the need for a comprehensive storage strategy spanning from digitization and ingest to disaster recovery (Sun). Storage strategy is one of the most overlooked areas when beginning to plan for DAM (Front Porch). G-SAM DAM Report - Copyright 2005-2009 Page 9
  10. 10. The need for repurposing means the opportunities to use different formats are growing and becoming more and more interesting (TeleStream). HD changes everything – it adds a layer of complexity to how files get moved, in which formats, on which media, and when – between online, nearline, offline and disaster recovery (Sun). New physical media such as High Definition are driving demand (Savvis). Need for Standards. There was almost unanimous agreement on a serious need for standards and formal practices. No one is using standards like Dublin Core in exactly the same way (thePlatform). The industry needs to “pull together and advance standards that the community can build upon” (Adobe). G-SAM helps, but many customers are still confused and don’t know where to go to get information (Exanet). There’s an increasing focus around standard terminology, but the language – DAM vs. MAM – is still confusing (Cinegy). We can’t educate a whole market and need to find good partners who can help us educate and expand the market (TeleStream). Interviews and Company Profiles The 26 companies in this report represent a significant sampling of DAM vendors present at NAB in April and Henry Stewart DAM in May 2005, and over 20% of the DAM-focused offerings worldwide. Some vendors in this report have products in multiple sectors; our report focuses on their DAM/MAM offerings. Each G-SAM interview is distilled into a profile of the company. We posed the same questions to each executive, time permitting. Output from the interviews was then fact-checked and supplemented with online research. To maintain G-SAM standards of industry neutrality, every effort has been made to exclude company propaganda, and the report sponsor relinquishes editorial rights. Profiles include: • Company Summary • DAM Product set • News • Target Markets • Key customers • Competitive Landscape • Customer Requirements for Deployment • Concerns/ excitement about the DAM Industry Cynthia Francis Membership Coordinator, Global Society for Asset Management Principal, The DMM Group, Inc. CEO, Reality Digital Katherine Parker VP Chapter Development, Global Society for Asset Management Global Business Development Manager, Media & Entertainment Industry Sales, Sun Microsystems G-SAM DAM Report - Copyright 2005-2009 Page 10
  11. 11. Adobe Systems Adobe G-SAM Principle and Founding Member Summary Adobe is a leading provider of software solutions to create, www.adobe.com manage and deliver high-impact, reliable digital content. Headquartered in San Jose, California, Adobe has announced Andrew Salop its intention to acquire Macromedia. Digital Asset Management Technologies Products: 408 536-4479  Adobe Creative Suite 2 – Unified design environment asalop@adobe.com that combines new versions of Adobe Photoshop® CS2, Adobe Illustrator® CS2, Adobe InDesign® CS2, and Adobe GoLive® CS2. Creative Suite 2 also includes Adobe Acrobat® 7 Professional, Adobe Version Cue® CS2 and Adobe Bridge.  Adobe Bridge -- Visual file browser that lets designers browse, organize, edit and search for Adobe XMP metadata, and process design assets within Adobe Creative Suite 2 applications. Bridge also provides access to Adobe Stock Photos.  Adobe Version Cue CS2 -- File-version manager and collaboration tool that lets users visually preview, track and access historical versions of files in Adobe Creative Suite 2 projects.  Adobe XMP (Extensible Metadata Platform) – Standards-based XML metadata framework used to describe the content or characteristics of a file  Adobe LiveCycle™ Policy Server – Multiplatform solution that lets organizations apply dynamic, persistent and robust security policies to electronic documents for the control of confidentiality, privacy and accountability. What is your significant DAM announcement in Q1/Q2 2005?  Creative Suite 2  Alignment with industry leaders to deliver OpenHD Turnkey Desktop Solutions What are your primary target markets or customer types? Creative professionals, Publishers, Media Studios and Agencies Who are your key customers in DAM? Creative professionals, media studios, creative agencies worldwide. How do you see the DAM competitive landscape changing?  Continued consolidation  More sophisticated competition  Better-integrated solutions  New opportunities to support alternative forms of electronic media. G-SAM DAM Report - Copyright 2005-2009 Page 11
  12. 12. What are you hearing from customers with regard to deployment of DAM? A few years back, the conversation was about “what is DAM” and “why.” Now it’s about “how” to apply DAM. Usability is of increasing importance -- customers want smoother integration between systems, better user interfaces, and more intuitive workflows. It’s all about efficiency, productivity, flexibility. What is your greatest concern or excitement regarding the current DAM industry? It’s exciting to see the growing customer interest in embracing DAM technologies and processes. We're also seeing more willingness of stakeholders to partner to provide better solutions. A concern is the continuing inability of the industry to pull together to advance standards that the community can build upon. Market momentum will increase when we have a consistent industry-level story around DAM technology infrastructure and business processes that speaks to diverse constituencies. Artesia / OpenText Artesia Digital Media, a Division of Open Text G-SAM Principle and Founding Member Summary Artesia is headquartered just outside Washington DC with a www.artesia.com sales office in London. Since being acquired by OpenText; Artesia has maintained their own R&D, sales, and marketing of Scott Bowen, CEO their DAM solution internationally. sbowen@opentext.com Products in the DAM sector: Mike Barros  Artesia DAM, the flagship product formerly known as VP Business Development TEAMS, a market leading Digital Asset Management 301-548-4146 solution. mbarros@opentext.com  Artesia Creative Desktop and other modules. What is your significant DAM announcement in Q1/Q2 2005? MLB.com with the Sun Digital Asset Management Reference Architecture. Also, a video integration use case with IPV, GVG, Telestream. What are your primary target markets or customer types? Broadcast/ Entertainment, Traditional Media & Publishing, Corporate Marketing, Federal/ Gov’t/ Non-Profit Who are a couple of your key customers in DAM? GM, Discovery, HBO, Fox, Dreamworks, Channel 4 (UK), Scholastic, Whirlpool, and 20th Century Fox How do you see the DAM competitive landscape changing? The DAM landscape is evolving rapidly. There has been consolidation over the last 1-1/2 years, and the emergence of traditional CMS players (Documentum, Interwoven, Stellent, IBM, OpenText) in DAM. Now we see the same interest in extending the DAM value chain from the Broadcast sector (Harris, Avid). G-SAM DAM Report - Copyright 2005-2009 Page 12
  13. 13. What are you competing on? Do you see different competitors? Vendors are responding with open APIs, web services-based and publicly-defined interfaces. DAM today is defined as an integral system. What are you hearing from customers with regard to deployment of DAM? Current DAM adopters are characterized as maturing – they are looking at upgrade paths, 2nd and 3rd deployments, interoperability with key business systems, and taking their DAM strategy across the enterprise. As the role of DAM becomes better understood, it can be viewed as a center point of management and movement of assets around the enterprise. Artesia is working to ensure we have an architecture to acquire metadata and essence to incorporate it into a logical view across disparate repositories. What is your greatest concern or excitement regarding the current DAM industry? “My biggest excitement is in seeing demand and adoption accelerate across industries – Pharmaceuticals, BioTech, Retail – the recognition of ROI and the fundamental value of DAM. “Within the media sector we are seeing the first big bets in Broadcast Operations and Production that will fundamentally change workflow. We are in the early days of radical change.” Ascent Media Ascent Media Group (AMG) G-SAM Principle and Founding Member Summary Owned by Liberty. Global with offices in DC, Singapore, and www.ascentmedia.com Los Angeles. Ascent has a global network in place. Clark Pettit Senior Vice President Products: Global Digital Media Center Ascent hosts DAM libraries, receiving files from any post 323 769-2020 house, repurposing from the high-resolution master for each cpettit@ascentmedia.com distribution mode or device.  HUB - service for short-form: near-line video, audio, print.  ATLAS – Handles long-form requirements of studios and networks and enables online collaboration. What is your significant DAM announcement in Q1/Q2 2005? Sony/ Ascent/ HP DMP announcement: Sony is using our service to move assets into a digital file world. What are your primary target markets or customer types? Studios, Networks How do you see the DAM competitive landscape changing? The 4th generation of DAM is addressing customers’ requirements for great features without large upfront capital expenditures. The ability to handle long-form involves huge engineering problems. It is “doable” but massively complex. Customers realize it’s not a core competency. The content business is driven by ownership of your distribution channel – now there are too many channels to manage. G-SAM DAM Report - Copyright 2005-2009 Page 13
  14. 14. business is driven by ownership of your distribution channel – now there are too many channels to manage. What are you hearing from customers with regard to deployment of DAM? Studios are naturally cautious – fifty percent of the conversation is about security. Ascent is a known supplier. Now we are an end-to-end secure facilities supplier of multiple services. We are flexible; we can support any DRM, watermarking or transcoding. What is your greatest concern or excitement regarding the current DAM industry? Consumers are now in the same place with film as they were with music. The problems to be solved aren’t conceptual, they are heavy engineering tasks. Avid Technology Inc. Avid G-SAM Principle and Founding Member Summary Avid is well established in digital video and broadcast news, www.avid.com with a growing presence in media management. Avid see themselves as solving the hard problems: first video - now David Schleifer, Director workflow and integration. Avid solutions manage multiple Avid Broadcast asset types including 3D, audio, video, web, animation/CG, +1 978 640 3052 film and broadcast. Their primary advantage, according to david_schleifer@avid.com Avid, is the capability for tight integration across the workflow. Products:  Media Manager - Broadcast DAM; access, tracking and previewing of assets, integrating with editing, production and media management.  Productivity tools – Transfer Manager, Transcoding  NXN Alienbrain – DAM for CG (character generation) and animation-based workflows.  ActiveContent Manager – DAM for web publishing. What is your significant DAM announcement in Q1/Q2 2005?  Media Manager has been enhanced to include the ability to log media – you can open a clip and add metadata and also send it to playback – within Media Manager.  Announced iNews Instinct, a new product in the iNews line that provides a consolidated view of assets across shared storage. The product is an efficiency tool for newsrooms.  Continued to enhance products, announcing new versions of everything, as well as support for MXF import and export across products. What are your primary target markets or customer types? Broadcast, Post, Animation/CG and Web publishing. Who are a couple of your key customers in DAM? NBC, ABC, Gannett, Sinclair, Disney, ZDF, Reuters, TBV Hong Kong and many others. G-SAM DAM Report - Copyright 2005-2009 Page 14
  15. 15. How do you see the DAM competitive landscape changing? We’ve seen competitors come and go. Our focus is delivering DAM that is tightly integrated with Avid systems plus allowing customers to leverage outside systems. For example, we integrate with AnyStream and Telestream for encoding. And we resell SGL and StorageTek for archive. We have a rich API program with continued acceptance by third parties. We see an increasing need to integrate with third parties. What are you hearing from customers with regard to deployment of DAM? Customers fall into 2 categories: either they see the off-shelf products as a good fit, or they are looking to solve larger problems. Services is a growing business for Avid. We can act as a general contractor and have done so with FranceTV and Canadian Broadcasting (CBC). What is your greatest concern or excitement regarding the current DAM industry? The industry hasn’t been viable for standalone companies; they have been slow in meeting customer demands. Avid is filling a void left by companies going out of business. There’s still the need for greater awareness of the value of DAM, but I’m excited about our product directions going forward in meeting customer needs. Blue Order Blue Order www.blue-order.com Summary Blue Order, a techMath AG Company, specializes in DAM Serena Brinkman, Partner Solutions based on hybrid software and services for broadcast Manager Europe workflow. They have offices in UK, Germany, and New York +44 (0) 1 1483 549067 and claim 30 installations worldwide. serena.brinkman@blue- order.com Products www.blue-order.com • Media Archive Enterprise – fully customizable with hooks into typical broadcast equipment. • Media Archive Professional – workgroup offer What is your significant DAM announcement in Q1/Q2 2005?  Announced integration with Avid Unity, Capture Manager, and Media Manager.  Developed a data model with customers – GVDM (Generalized Video Data Model)  Workflow support announcement. What are your primary target markets or customer types? Blue Order are 100% focused on Broadcast Who are a couple of your key customers in DAM? NBC Olympics, NOB in Holland, Swiss Radio How do you see the DAM competitive landscape changing? Continuing consolidation – for example Harris, OpenText acquiring DAM software. We see Omnibus pushing their MAM and Veneca in the US. G-SAM DAM Report - Copyright 2005-2009 Page 15
  16. 16. What are you hearing from customers with regard to deployment of DAM? Customers are more educated at this point – and not just on technology. They are asking about the value proposition for DAM. Also, DAM is no longer silo’d in the environment; I.T. is now part of the audience. What is your greatest concern or excitement regarding the current DAM industry? As a small, specialized player we are now competing with larger consolidated players. It’s exciting that more people are seeing the value of DAM. Brightech Brightech www.brightech.com Summary Brightech was founded in Minneapolis, MN in 1989 and has Jason Bright been providing DAM via their MediaBeacon product since CEO, Brightech 1996. MediaBeacon Video was released in 2004 to provide 212 3rd Avenue N, Suite 555 more robust transcoding capability for all audio and video Minneapolis, MN 55401 formats. Phone (612) 317-0737 FAX (612) 373-0763 Products: MediaBeacon® What is your significant DAM announcement in Q1/Q2 2005? • Partnership with Telestream and their FlipFactory product. • MediaBeacon Revolution released for Mac OS X What are your primary target markets or customer types? Corporate MarCom, communications, publishing, media companies How is the DAM Landscape Changing (competitors, partners, etc.): The field has begun to utterly change. Stand- alone desktop tools will be consumed by platform providers (MediaBeacon is protected because it is all about the web). The OS is awakening and DAM will begin to move more aggressively into the OS. Brightech’s partnership with Apple positions the company well in this regard. What are you hearing from customers with regard to deployment of DAM? Asset management via the web is needed. No longer is the market focused on enterprise DAM at the full (high) cost but without full capability. Customers are demanding a workgroup option and/or much more scalable and complete capability when they DO opt for an enterprise solution. The industry is getting much better for the consumer. What is your greatest concern or excitement regarding the current DAM industry? Concern: No standards for writing metadata into the files. Excitement: Dynamic publishing will finally be facilitated by effective DAM, as will the ability to extract intelligent information and create better web sites. Good innovation is happening again. G-SAM DAM Report - Copyright 2005-2009 Page 16
  17. 17. Cinegy Cinegy www.cinegy.com Summary Cinegy is a world-leading R&D company, developing and Daniella Weigner, Managing engineering video, broadcast and OEM solutions for Director international broadcasters and equipment vendors. Cinegy LLC Klenzestr. 14 has offices in the United States and is headquartered in 80469 Munich Washington, DC. Cinegy GmbH has offices in Germany and is Germany headquartered in Munich, Germany. Phone 49 89 238853-65 Fax 49 89 238853-69 Products • Cinegy Media Framework • Cinegy Enterprise Platform What is your significant DAM announcement in Q1/Q2 2005? Partnership with Siemens (BBC Technologies) Dogan Media Group – largest Broadcaster in Turkey Customers: Home Shopping 24, German Reality TV, US Government Target Markets: All forms of Media and Entertainment (long form, play to air, newsrooms, live ingest from satellite, etc.) How is the DAM Landscape Changing ? We see that there are many opportunities to work with resellers – we are heavily involved with resellers who provide integration and customization for customers. Cinegy is the first truly integrated end-to-end media workgroup solution. It is designed to meet the challenges of 21st century television and media production. We do that best by working closely with our partners. What are you hearing from customers with regard to deployment of DAM? The language is still confusing. Is it DAM or MAM? We changed from providing “asset management” to “collaboration” and back to DAM, all to maintain the market standard, but the terminology keeps shifting. There is a bigger focus now on standards around terminology, and this is needed. What is your greatest concern or excitement regarding the current DAM industry? Everyone purports to provide asset management, but what that means changes dramatically depending on the vendor. This is a complication for the customer, but also for the vendor. We believe our offering is unique but the broadcasters have a difficulty even hearing our value with so much noise in the market. G-SAM DAM Report - Copyright 2005-2009 Page 17
  18. 18. ClearStory ClearStory G-SAM Member Summary www.clearstorysystems.com ClearStory was formed in late 2004 by the merger of WebWare Corporation, a leading provider of DAM solutions since the Joshua Duhl early 1990s, and INSCI, founded in 1989. The company retains Vice President, offices in both Boston, MA, and Sausalito, CA. Product Management 508 870-4112 Products: jduhl@clearstorysystems.com • Radiant Enterprise Media Server Platform (Radiant EMS) • Radiant EMS is a platform. The first application is DAM, represented by our ActiveMedia 6 product. The next application is Media Content Management, followed by a specific video solution. What is your significant DAM announcement in Q1/Q2 2005? • ClearStory is shifting from an application/end user product position to providing an affective platform for DAM services. Customers: Ascent Media, Sony, Scripps, AGFA, Martha Stewart Living Target Markets: Media and Entertainment, Marketing/ Corporate media asset and brand asset management, pharmaceutical, education, government How is the DAM Landscape Changing (competitors, partners, etc.): ClearStory is changing application customers into application creators by offering a compelling platform for DAM. What are you hearing from customers with regard to deployment of DAM? Customers are not sure what they want. Because of this, vendors are often offer enterprise solutions when the customer needs a workgroup or personal DAM solution. What is your greatest concern or excitement regarding the current DAM industry? The DAM market is going through massive changes. The shift from providing applications to providing platforms for services is a tremendous change in how DAM is architected, marketed and implemented. Ultimately, the vendors who survive will be providing a platform and will push DAM to the delivery point. Dalet Dalet www.dalet.com Summary Dalet was founded in 1990 and initially focused on the radio Nicolas HANS market where they are a leading supplier of DAM and play-out Product Strategy Director systems. In the late ‘90s, Dalet acquired German newsroom +33 (0) 1 40 38 65 18 and automation vendor “A.N.N.” With primary offices in Paris, nhans@dalet.com New York, and Munich, the company today claims 1700 customers in 60 countries. Dalet is a public company with links to revenue figures available on their website. G-SAM DAM Report - Copyright 2005-2009 Page 18
  19. 19. customers in 60 countries. Dalet is a public company with links to revenue figures available on their website. Products: Dalet provides software products for news production and management of audio and video assets.  DaletPlus News Suite – end-to-end solution for managing broadcast news, including desktop video editing, over an IP network.  DaletPlus Media Library - full-featured, turnkey DAM system  DaletPlus Interweb – distributed approval workflows for remote bureaus, enabling news push over IP networks for multi-location MAM.  News Library – turnkey newsroom archive - both MOS and MXF compliant - providing a unified view across storage environments. What is your significant DAM announcement in Q1/Q2 2005? Omneon integration in the news environment from ingest to playout, utilizing GIG-Ethernet style storage. Also, a new integration with the M-Series Profile. We also announced the News Library and Interweb products. What are your primary target markets or customer types? Broadcast and radio. We are seeing a lot of activity with large public broadcasters in Europe and Asia; and, with radio in US. We also offer turnkey solutions targeted to 15-20 seat newsrooms in regional stations and affiliates. Who are a couple of your key customers in DAM? Al Majd TV, Sky TV (New Zealand), The Weather Channel How do you see the DAM competitive landscape changing? I.T. players are coming out with conceptually-based plays. They sound more like ERP solutions. There is increasing need for turnkey solutions that connect existing systems vs. undertaking profound organizational changes. What are you hearing from customers with regard to deployment of DAM? I see a variety of maturity levels in broadcasters with regard to IT. For example, the overall upgrade at Denmark Radio was exceptional in that they are IT-savvy and IT financed. The key word for broadcasters is “mission-critical” I.T. The I.T. department may not have SLA-level support. There’s an education curve. The industry has a lot to learn about mission-critical IT, similar to the supply chain/ back office in the banking industry. What is your greatest concern or excitement regarding the current DAM industry? The technology is maturing. The enthusiasm now is over what could come from the dramatic changes in the distribution model. For example, WiFi networks will drastically change interactive distribution – making it bi-directional and lowering the cost of entry. Profound changes to the economic model are coming with the IP/ WiFi/ G3 and Telco play. The next big thing is to accelerate the ability to access assets. G-SAM DAM Report - Copyright 2005-2009 Page 19
  20. 20. Documentum – EMC Documentum - EMC G-SAM Member Summary www.documentum.com EMC Documentum enterprise content management (ECM) Patrick Cian, Group Product platform is a complete family of products that provide Marketing Manager capabilities to create, manage, deliver and archive all your 184 Front Street, East content Suite 600 Toronto, Ontario, Canada Products M5A 4P3 Patrick.cian@documentum.co • EMC Documentum 5.3 – the industry’s first unified m ECM platform 800 382 4345 What is your significant DAM announcement in Q1/Q2 2005?  Documentum 5.3 includes transformation and analysis, UI advancement for media and DAM products.  Documentum 5.3 has a common repository, API and object model, and simplifies some key functions, providing a single way of searching multiple systems. Customers: Cadence, Wharton School of Business, Modine Enterprises Target Markets: Market Resource Management, Corporate Markets, Enterprise Publishing, Education, Media How is the DAM Landscape Changing (competitors, partners, etc.): Consolidation is increasing and improving the market. The pure-play DAM vendors are becoming part of larger technology offerings (EMC-Documentum began this trend back in the late 1990s). Providers are focusing on core competencies and markets. The next generation of product will be Information Lifecycle Management (ILM), and Documentum will be a strong player here. What are you hearing from customers with regard to deployment of DAM? More customers are using DAM as a productivity tool. DAM is expanding from a tool with collaboration capabilities to become more of a productivity tool. Not just a repository for content, DAM is being seen more strategically. Customers are now focusing on this strategic play less on cost savings alone. What is your greatest concern or excitement regarding the current DAM industry? DAM is becoming more mainstream. This is reflected in the revenue and sustainable sales growth with DAM solutions. DAM deals keep coming and are no longer niche and departmental. G-SAM DAM Report - Copyright 2005-2009 Page 20
  21. 21. eMotion eMotion G-SAM Principle and Summary Founding Member eMotion is the leading provider of hosted business www.emotion.com applications for managing digital media assets and marketing content. Jon Schupp SVP, Sales & Client Services Products: eMotion, Inc. The eMotion Platform for: t: +1-703-207-4943 • DAM m: +1-301-693-9979 • Marketing Extranets • Marketing Automation What is your significant DAM announcement in Q1/Q2 2005? • eMotion acquired by Corbis (July, 2005) What are your primary target markets or customer types? Marketing, Corporate Marketing Resource Management Customers: Discovery, Exxon, Universal, AFLAC, Primedia Target Markets: Broadcast & Entertainment, Publishing, Corporate Marketing, Communications, Advertising How is the DAM Landscape Changing (competitors, partners, etc.): There is a significant market change from standalone products to the creation of enabling infrastructures or platforms. This strategy has DAM create and support critical workflows, rather than seeing DAM for the sake of DAM. This also provides more partnership opportunities, as the vendors componentized services to sit on top of a platform like eMotions’. What are you hearing from customers with regard to deployment of DAM? Customers are requiring that DAM solve specific problems rather than meet arbitrary ROI or hoped-for productivity gains. The eMotion tag is “Making Digital Media Perform” which is really what we hear customers asking for. Customers are driving the move to ASP solutions like eMotion because it is opportunistic (both in regard to price and technology). What is your greatest concern or excitement regarding the current DAM industry? The consolidation trend is both a concern and exciting. The impact is that DAM becomes richer as it sits with other related technologies. The question remains as to what services and capabilities are going to be flexible enough to adapt to this new market and opportunity. G-SAM DAM Report - Copyright 2005-2009 Page 21
  22. 22. Exanet Exanet www.exanet.com Summary Exanet is a worldwide developer of Network Attached Per Sjofors, Vice President of Solutions (NAS). The company was founded in 2000, is Business Development headquartered in New York and has offices in England and 410 Park Avenue, 15th Fl. Israel. New York, New York 10022 1.818.887.4970 Products: per@exanet.com ExaStore – The ultimate in scalable, high performance, high capacity NAS solutions. What is your significant DAM announcement in Q1/Q2 2005? Partnerships with Dalet, Ardendo (BBC), Telestream, SGL What are your primary target markets or customer types? Pre-Press and Media & Entertainment Who are a couple of your key customers in DAM? NY Times, Newsweek, Martha Stewart Living, Burda How do you see the DAM competitive landscape changing? The consolidation continues! And more interestingly there are new players in the market using new technologies that are more flexible and cost effective to solve typical DAM problems. There are also a greater number of effective partnerships and tighter integrations. What are you hearing from customers with regard to deployment of DAM? More and more, DAM is a necessity. The customers are still tremendously confused and don’t know where to go to get information. G-SAM helps with that, but middle and smaller sized broadcasters are hungry for information. What is your greatest concern or excitement regarding the current DAM industry? There is a much greater sense of community, in part because of a simplification of what is seen as possible for vendors. There are new ways of solving the same old problems, ways that are cheaper and more flexible. Flexibility is key in this new DAM community. Extensis Extensis G-SAM Founding Member Summary www.extensis.com Extensis, based in Portland, OR since 1993, provides software to asset creators to manage their rich media files and fonts. Kevin Hurst, Our solutions are used by millions of individuals and VP Marketing thousands of corporations world wide. A key differentiator for 1 503.274.2020 Extensis is our deep knowledge of the asset creator’s khurst@extensis.com workflow. Products: • Portfolio Suite – focused on DAM for individual creative professionals and workgroups G-SAM DAM Report - Copyright 2005-2009 Page 22
  23. 23. • Font Management – Font Reserve and Suitcase – for individual creative professionals and workgroups What is your significant DAM announcement in Q1/Q2 2005? • Portfolio Server bundled with Apple XServe server product • Significant product will be made later this year. What are your primary target markets or customer types? Creative Professionals, Corporate Marketing, Asset Creation departments across industries Who are a couple of your key customers in DAM? Hallmark, MTV Networks, Bureau of Land Management, Turner Broadcasting How do you see the DAM competitive landscape changing? Extensis competes on both the high and low end of the spectrum (from Canto to EMC). There is still a great deal of confusion regarding DAM needs, pricing, etc. We still feel the majority of DAM vendors are offering big, expensive solutions that often miss the mark when they hit the creative users desktop. This is a big differentiator for Extensis. We want to connect with other content management repositories, but we focus first on the workgroups that create the assets. What are you hearing from customers with regard to deployment of DAM? The need for easy to deploy and easy to use software. What we hear is a desire to have a rigorous workflow control in the software. But sometimes customers come to us after deploying an Enterprise solution and realize they don’t want that. Flexibility of configuration of a DAM solution is really what is ultimately the most important so that the solution will really be used by the asset creators. What is your greatest concern or excitement regarding the current DAM industry? Our greatest concern is the disappearance of DAM as a separate category. It is not a good thing to have it subsumed by Content Management as a general market. I am not a believer in the unified repository theory. ECM is a strategy and not really a solution. On the positive side, the most encouraging thing is more realization that more companies are exploding with more digital assets than will never be able to implement an enterprise solution. Extensis is seeing a 50% growth in sales year after year. Instead of focusing on only a few high-end customers we will continue to grow and solve hundreds of companies needs. G-SAM DAM Report - Copyright 2005-2009 Page 23
  24. 24. Front Porch Digital Front Porch Digital (FPD) www.fpdigital.com Summary Based in Boulder, CO with R&D in New Jersey and a new Hong Nikesh Kalra Kong sales office, FPD sells direct and indirect. FPD has Executive Director evolved from a pure ISV to a solutions provider, packaging 310 274 4828 hardware, software and services. Incentra Solutions, the parent nkalra@fpdigital.com company of FPD, recently acquired 2 I.T. system integrators to support the move to solutions. Incorporated 2000, the company has 75-80 installations for storage management and claim a 50% US, 90% Europe market share for storage management software. In 2002, FPD acquired DIVArchive, a France-based spin-off of StorageTek. In 2004, Front Porch Digital was itself acquired by Incentra Solutions - another spin off from StorageTek. Products  DIVArchive - Archive management  BitScream – Transcoding  DIVADirector – web-based search and retrieval.  DIVAWorks – an entry-level archive in a box  Consulting services – helping users with storage and file migration strategies. What is your significant DAM announcement in Q1/Q2 2005? Showing DIVA Director CMS - web-based search and retrieval, with logging and EDL generation from the archive. This is significant because the broadcaster can get it all from one vendor and make one call for support. What are your primary target markets or customer types? Broadcast and Post-production Who are a couple of your key customers in DAM? Ascent Media, Discovery Communications, BBC, Sony Pictures, Comcast How do you see the DAM competitive landscape changing? The market is changing at the high-end and the low-end. At the high-end, deals and workflows are more complex, and competition is based on functionality and reliability. The low- end is changing because the business is growing. There is more entry or first-time spending. Here the competition is based on price-performance and packaged support – the ability to support one-stop-shopping – for smaller stations, as an example. Responsiveness to these requirements will determine who survives in the vendor landscape, in terms of ability to adapt. FPD is in the middle – DAM vendors should be thinking about server and storage platforms, storage strategy. What are you hearing from customers with regard to deployment of DAM? “There is a lot of debate over what should be the centralized, i.e. the master storage format. Because of the FPD background in format conversion and video, we advise on this issue. The answer is not the same for all customers. G-SAM DAM Report - Copyright 2005-2009 Page 24
  25. 25. “The primary purpose of DAM is the desire to repurpose assets for multiple revenue streams. You must be able to find assets and create a new package. We help users define what their metadata fields should be. We also get asked about different revenue streams i.e. internet, cable, mobile.” What is your greatest concern or excitement regarding the current DAM industry? Customers are ready to buy now but they are confused about how to deploy. There are many customer-specific issues like defining metadata and formats, and therefore low repeatability. Storage strategy is one of the most overlooked areas when beginning to plan for DAM. Harris Harris Corporation G-SAM Principle and Founding Member Summary www.broadcast.harris.com Harris is a global broadcast equipment supplier, established as a leader in the transmission and broadcast automation Rod Fairweather, Director sectors. Harris is based in Melbourne Florida, with CA, NY, UK, Digital Asset Management and Asia Pacific offices. Broadcast Communications Division Harris is entering the DAM market via a software acquisitions +44 (0) 1256 869 200 strategy. Last year’s Encoda acquisition netted Arkemedia’s rfairweaa@harris.com DAM, which Harris adds to their Invenio MAM offering. Products:  Invenio - Harris’ MAM solution for rich media  Arkemedia Enterprise – Harris’ enterprise DAM solution for full-scale deployments  Arkemedia Starter Pack – entry-level ingest and archive solution which integrates with archive managers from Sony, Front Porch Digital, EMC, MassTech, and SGL. What is your significant DAM announcement in Q1/Q2 2005? The Weather Channel will deploy Invenio, integrated with Harris’ ADC automation to streamline media flow between multiple systems, and eliminate manual handling. TWC produces continuous, 24-hour video programming and is viewed by over 88 million households. What are your primary target markets or customer types? Broadcast, Government, Public Safety Who are a couple of your key customers in DAM?  Rainbow Media, a high-volume ingest environment for high-quality media in a large facility.  Granada Television, now part of ITN, the world’s largest independent news organization  The British Film Institute’s “Screenline Online” portal providing analysis and streaming video to the public.  Corinthian TV, a UK broadcast services provider. G-SAM DAM Report - Copyright 2005-2009 Page 25
  26. 26. How do you see the DAM competitive landscape changing? “Harris will compete on our ability to have common frameworks through the Broadcast value chain, for example scheduling, ad sales, ingest, DAM and automation all managed as “H-Class” applications. The H-Class Content Delivery Platform, announced at NAB, unifies Harris applications now and also provides ways for others to access our applications.” What are you hearing from customers with regard to deployment of DAM? DAM has become an essential infrastructure. Workflow is key. Many people are looking for workflow control, something Arkemedia has in it’s ability to define workflows across the enterprise and externally. There is an exception-based reporting system to warn you about anything that’s not working. Workflow requires custom mapping and is therefore professional services-oriented. Harris’ Professional Services Division provides it. What is your greatest concern or excitement regarding the current DAM industry? There are hundreds of start-ups claiming to do DAM. They may not survive. This creates confusion in the market and makes it hard for customers to decipher what is “real”. Hewlett-Packard Hewlett-Packard Summary www.hp.com Kurt Kyle, Office of Strategy Hewlett-Packard Digital Media Platform (DMP) Program is and Technology creating new technology, incubating it, and bringing it to 2060-D Avenue Los Arboles market, forming the underlying platform for content #373 management behind a number of HP offerings in the future. Thousand Oaks, CA 91362 This new, high value proposition provides opportunities for Kurt.kyle@hp.com partnerships with ISVs and traditional DAM vendors, rather than recreating existing applications. Products: HP is moving the DMP through a process of incubation with limited partners, service delivery through HP Services and other consulting organizations, and finally “off the shelf” product that HP and our partners will deliver. What is your significant DAM announcement in Q1/Q2 2005? Through a partnership with HP, Ascent Media Group announced that it offers HP DMP functionality as part of their managed service called ATLAS. As a platform, the HP DMP offers automated workflow and the management of media assets. DMP integrates 3rd party content applications to the DMP application integration engine and the DMP Media Repository. Ascent Media is processing Standard and High Definition assets on the DMP system and constantly designing new workflows for the transformation of content. Ascent Media currently vaults, repurposes, and distributes content for Sony Pictures Entertainment. G-SAM DAM Report - Copyright 2005-2009 Page 26
  27. 27. What are your primary target markets or customer types? Broadcast & Cinema markets, currently handling assets from Standard Definition through High Definition (HD). Moving forward we will add post production workflows upstream as well as other types of assets and markets downstream. Who are a couple of your key customers in DAM? Ascent Media is our first customer. We will have additional customers to announce soon. How do you see the DAM competitive landscape changing? The movement of DAM to more modular software and content management strategies shifting to a platform rather than a monolithic Enterprise Content Management (ECM). Historically, the handling of the content was through a single DAM application. If you were going to process or distribute an asset you would integrate applications to the DAM. In a modular DAM and platform world, people want DAM to be the metadata and workflow engine but they want their assets available to other applications in other workflows. What are you hearing from customers with regard to deployment of DAM? Customers have caught up with DAM vendors and are fairly wise about the market. We hear “prove to me that it works, and that you have done this work previously.” The customers are turning their attention to the processing and automated repurposing of assets rather than just the building of large collections of assets and metadata. The focus now is production of new value from assets and derivates rather than researching to find an asset within your library. Media customers know what assets exist in their world – they just want to manage transactions effectively. What is your greatest concern or excitement regarding the current DAM industry? Our focus today is in delighting the customer by executing on our vision and making them really happy with the delivery of our solutions. HP and the rest of the DAM vendors have all been able to create a great vision for DAM - the concern now is to create and implement really great solutions and taking them farther in the processing of assets into derivatives. The biggest delight for HP is to take a customer need, create a solution, and provide a quantifiable value to the customer. Clearly, our focus on creating an effective platform is resonating with customers. We are now finding just what new opportunities exist for our customers and their assets. G-SAM DAM Report - Copyright 2005-2009 Page 27

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