Digital Asset Management


Published on

1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Digital Asset Management

  1. 1. Dr. Franziska S. Frey Professor, School of Print Media Rochester Institute of Technology Digital Asset Management
  2. 2. Objectives <ul><li>Thorough literature review </li></ul><ul><ul><li>Future surveys in the area of DAM </li></ul></ul><ul><ul><li>As a base for in-depth studies on specific issues </li></ul></ul><ul><ul><ul><li>Use of technical metadata in the newspaper industry </li></ul></ul></ul><ul><ul><ul><li>DAM for small graphic design firms </li></ul></ul></ul>
  3. 3. Definitions <ul><li>A variety of names are used often interchangeably </li></ul><ul><ul><li>Enterprise content management (ECM) </li></ul></ul><ul><ul><li>Digital content management (DCM) </li></ul></ul><ul><ul><li>Digital media management (DMM) </li></ul></ul><ul><ul><li>Media asset management (MAM) </li></ul></ul><ul><ul><li>Rich media asset management (RMAM) </li></ul></ul><ul><ul><li>Digital asset management (DAM) </li></ul></ul>
  4. 4. Definitions <ul><li>DAM started out as the most rudimentary digital storage system used to store large amounts of data </li></ul><ul><li>Term has evolved to describe the process by which an organization manages its digital media </li></ul>
  5. 5. DAM Today <ul><li>One of the value-added services many printers provide </li></ul><ul><li>Often in the top tier along with e-commerce, finishing, and fulfillment </li></ul><ul><li>DAM is an integral organizational component </li></ul><ul><ul><li>Organizational adaptation necessary </li></ul></ul>
  6. 6. To Make it Work <ul><li>Change from managing tangible products to storing intangible data as a service </li></ul><ul><li>Integrated workflows make it necessary that all parties involved know what happens upstream and downstream </li></ul><ul><li>DAM strategy has to revolve around the optimization of the creation, use, reuse, and repurposing of assets </li></ul><ul><ul><li>Printers are getting more savvy about repurposing </li></ul></ul><ul><ul><li>Next step will be to co-purpose at the time a digital object is born </li></ul></ul>
  7. 7. Core Business Strategy <ul><li>Organizations need to embrace information systems as part of a core business strategy </li></ul><ul><li>Long and short term goals concerning the DAM implementation need to be defined </li></ul>
  8. 8. History of DAM Systems <ul><li>Multimedia industry created first content management systems in an effort to achieve greater value form their investments in media </li></ul><ul><li>Library science professionals provided a firm footing on which to base the digital asset management concepts of metadata, storage, categories, and information retrieval </li></ul>
  9. 9. DAM Timeline Source: Gartner
  10. 10. Different Types of DAM Systems <ul><li>Enterprise DAM systems </li></ul><ul><li>Pay-as-you-go DAM systems [Application Service Provider (ASP) / Outsourcing] </li></ul><ul><li>Mid-range DAM systems </li></ul><ul><li>Desktop or workgroup DAM system </li></ul>
  11. 11. Slow Rate of Adoption <ul><li>Bandwidth availability, speed and affordability </li></ul><ul><li>Lack of integration and market/industry shifts have caused customer confusion and reluctance to adopt DAM systems </li></ul><ul><li>Concerns with ability to justify ROI and value propositions </li></ul><ul><li>Customers not sold on benefits </li></ul><ul><li>Internal human or technical resources not available for DAM implementation </li></ul>
  12. 12.
  13. 13. Case Studies: Newspaper Industry <ul><li>Huge quantities of images created, acquired, and archived </li></ul><ul><ul><li>File formats used </li></ul></ul><ul><ul><li>Color management approach </li></ul></ul><ul><ul><li>Image archiving </li></ul></ul><ul><ul><li>Use of metadata in general </li></ul></ul><ul><ul><li>Use of technical metadata in current and future workflows </li></ul></ul>
  14. 14. Use of Technical Metadata in the Newspaper Industry
  15. 15.
  16. 16. Image Performance Assessment —Resolution
  17. 17. Image Performance Assessment —Noise
  18. 18. Case Studies: DAM for Small Graphic Design Firms <ul><li>Large amount of an average creative person’s time is spent on searching for files </li></ul><ul><ul><li>Growing need for sophisticated ways of browsing and retrieving images and other files </li></ul></ul><ul><li>File organization </li></ul><ul><li>Archiving </li></ul><ul><li>DAM Software </li></ul>
  19. 20. Continuing Research <ul><li>Technological barriers more and more removed, future research has to concentrate on human factors </li></ul><ul><li>Impact of company structures and corporate culture on DAM implementation success </li></ul><ul><li>Skill sets needed </li></ul><ul><ul><li>How to get these in-house when competing with other industries? </li></ul></ul><ul><ul><li>Retrain or hire? </li></ul></ul><ul><ul><li>How to manage? </li></ul></ul>
  20. 21. Discussion Questions? Franziska Frey [email_address]