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Digital Asset Management
Digital Asset Management
Digital Asset Management
Digital Asset Management
Digital Asset Management
Digital Asset Management
Digital Asset Management
Digital Asset Management
Digital Asset Management
Digital Asset Management
Digital Asset Management
Digital Asset Management
Digital Asset Management
Digital Asset Management
Digital Asset Management
Digital Asset Management
Digital Asset Management
Digital Asset Management
Digital Asset Management
Digital Asset Management
Digital Asset Management
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Digital Asset Management

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  • 1. Dr. Franziska S. Frey Professor, School of Print Media Rochester Institute of Technology Digital Asset Management
  • 2. Objectives
    • Thorough literature review
      • Future surveys in the area of DAM
      • As a base for in-depth studies on specific issues
        • Use of technical metadata in the newspaper industry
        • DAM for small graphic design firms
  • 3. Definitions
    • A variety of names are used often interchangeably
      • Enterprise content management (ECM)
      • Digital content management (DCM)
      • Digital media management (DMM)
      • Media asset management (MAM)
      • Rich media asset management (RMAM)
      • Digital asset management (DAM)
  • 4. Definitions
    • DAM started out as the most rudimentary digital storage system used to store large amounts of data
    • Term has evolved to describe the process by which an organization manages its digital media
  • 5. DAM Today
    • One of the value-added services many printers provide
    • Often in the top tier along with e-commerce, finishing, and fulfillment
    • DAM is an integral organizational component
      • Organizational adaptation necessary
  • 6. To Make it Work
    • Change from managing tangible products to storing intangible data as a service
    • Integrated workflows make it necessary that all parties involved know what happens upstream and downstream
    • DAM strategy has to revolve around the optimization of the creation, use, reuse, and repurposing of assets
      • Printers are getting more savvy about repurposing
      • Next step will be to co-purpose at the time a digital object is born
  • 7. Core Business Strategy
    • Organizations need to embrace information systems as part of a core business strategy
    • Long and short term goals concerning the DAM implementation need to be defined
  • 8. History of DAM Systems
    • Multimedia industry created first content management systems in an effort to achieve greater value form their investments in media
    • Library science professionals provided a firm footing on which to base the digital asset management concepts of metadata, storage, categories, and information retrieval
  • 9. DAM Timeline Source: Gartner
  • 10. Different Types of DAM Systems
    • Enterprise DAM systems
    • Pay-as-you-go DAM systems [Application Service Provider (ASP) / Outsourcing]
    • Mid-range DAM systems
    • Desktop or workgroup DAM system
  • 11. Slow Rate of Adoption
    • Bandwidth availability, speed and affordability
    • Lack of integration and market/industry shifts have caused customer confusion and reluctance to adopt DAM systems
    • Concerns with ability to justify ROI and value propositions
    • Customers not sold on benefits
    • Internal human or technical resources not available for DAM implementation
  • 12. www.imaging.org/conferences
  • 13. Case Studies: Newspaper Industry
    • Huge quantities of images created, acquired, and archived
      • File formats used
      • Color management approach
      • Image archiving
      • Use of metadata in general
      • Use of technical metadata in current and future workflows
  • 14. Use of Technical Metadata in the Newspaper Industry
  • 15. www.disc-info.org www.niso.org
  • 16. Image Performance Assessment —Resolution
  • 17. Image Performance Assessment —Noise
  • 18. Case Studies: DAM for Small Graphic Design Firms
    • Large amount of an average creative person’s time is spent on searching for files
      • Growing need for sophisticated ways of browsing and retrieving images and other files
    • File organization
    • Archiving
    • DAM Software
  • 19.  
  • 20. Continuing Research
    • Technological barriers more and more removed, future research has to concentrate on human factors
    • Impact of company structures and corporate culture on DAM implementation success
    • Skill sets needed
      • How to get these in-house when competing with other industries?
      • Retrain or hire?
      • How to manage?
  • 21. Discussion Questions? Franziska Frey [email_address]

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