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ADAM (Active Digital Asset Management)
 

ADAM (Active Digital Asset Management)

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    ADAM (Active Digital Asset Management) ADAM (Active Digital Asset Management) Presentation Transcript

    • ADAM, an overview
    • Agenda
      • ADAM in business
        • The ADAM product and AlfaPrint’s vision on ADAM
        • The business model
        • The partner network
        • The license model
      • What are we facing?
        • Business environment of publishers
        • Business environment of printers
      • ADAM offers:
        • Media Asset Services
        • Thesaurus functionality
        • Online proofing
        • Page building
        • Copyright management
        • Marketing Information System (MIS) and management dashboards
        • Software Development Kit (SDK) and customized development
      • Who uses it?
    • Business environment of DAM The vision of AlfaPrint
    • The Marketing Suply Chain Corporate Customer Market Place Delivery of the message to the customer Media Space Delivery of the goods to the customer LEAD GENERATION Marketing idea Creation of assets Composition of media containing the assets Buying of collateral Buying of media space Convert sales lead Securing sales Formal purchase order Production order Stock & warehousing Logistics
    • ADAM in Business
    • The marketing supply chain
      • Processes as collaborative workspaces
    • ADAM business proposal
      • ADAM is a middleware toolbox, with state of the art applications out-of-the-box as well as a developers toolkit
      • ADAM is the perfect development framework to build your media supply chain project on
      • ADAM helps our customers to get the message faster and more cost efficient to their customers
      • ADAM enhances your digital supply chain :
        • Organizes your digital assets
        • Shortens cycle time in lay out & prepress
        • Reduces FTE-cost in product management and catalogue creation
        • Brings ‘virtual’ business processes under real control
        • Gives a tool to control ‘corporate identity’
    • USP
      • flexibility and level of productization: the ADAM development framework is based on a generic API allowing you to use a generic toolbox
      • From SME-solution to endless scalability for enterprise management: ADAM is the non-boundary system on the market. No limits on records, meta-data, users, database, languages,…
      • integration with standard front ends ( MS Office, Adobe Creative Suite ) and back-ends ( ERP like Baan, SAP, JD Edwards )
      • use of standard technology based on MS platforms to offer the best price/performance ratio (check out www.tpc.org )
    • Fitting different market needs License models for each player
    • Fitting different market needs
      • Different size of projects
        • The ADAM no-boundary solution
      • Different types of customers
        • Different license models fit to each market
      • Different scope of projects, all over Europe
        • A growing partner network
      • New version developed from scratch
        • Phoenix is coming: ADAM 4.0 based on the .NET framework and allowing for a total enterprise strategy
    • Licenses based on the needs of the market     users locations assets processes
    • How we understand the market facing business reality
    • Business reality for the printing sector
      • Squeezed on pricing of printed collateral
      • Enhanced competition by Eastern European market and China
      • Customers expect:
        • Services on their digital assets
        • Integrated workflow management with cooperates and agencies
      • Printers are setting up “salesforce.com” based on service models on DAM
      • Adobe InDesign is the preferred technology partner because of the momentum gain in the market
    • Business reality for the publishing sector
      • DAM-technology is coming into a second wave: focus on scalable and customizable systems, integrated in the editorial workflow
      • Archiving and retrieving an asset is the core, the quality of DAM is defined by:
        • The possibility to integrate with front-ends (editorial systems, lay-out, etc…)
        • The set of tools to retrieve pictures (e.g. thesaurus functionality, etc…)
        • Control of copyrights on assets and the cost of it
        • The possibility to revert post calculation to pre-calculation in editorial publishing
        • Adobe InDesign is rapidly gaining momentum so is the preferred technology partner
    • Our customer segmentation
    • 4 license models
    • AlfaPrint’s partner network
      • DAM Consultants: provide general DAM-consultancy to customers having ideas on defining a DAM project
        • Result Builders (NL), Applied Expertise (UK, Mediamine (BE), Peter Howgate (UK),…
      • ADAM System Integrators: provide system integration services, and range from pure graphical experts to overall business solution SI’s
        • Digipoint (BE), Interactive (IT); K2 (PL), OX2 (BE), CapGemini (Benelux), Avanade (BE), TEEC (UK),…
      • ADAM Service Partners: ADAM partners with an own set-up of an ADAM system and servicing it to the market (generally printers & agencies)
        • Pixco (BE), PX (BE), Deckers Printing (Benelux), Blondé (BE), JMH (NL)
    • Corporate edition
      • Brand companies and corporate environments
      • User based license model
      • Based on standard MS-SQL server
    • Express edition
      • Local agencies & experts
      • Only for internal use
      • Limited to max 10 users
      • Based on MS-SQL Express
    • ASP edition
      • Service Providers in ASP-model
      • User based license model
      • One single base for different corporate users
      • Based on standard MS-SQL server
    • Enterprise edition
      • Enterprise environment
      • CPU based license model
      • Unlimited users
      • Major functionality included
      • Based on MS-SQL server Enterprise edition
    • ADAM basics
    • ADAM Basics AdamRecord Metadata File n No limits on number of files in one record No limits on number attributes. Scope: global, class dependant, floating. Types: string, date, num,... + query label attribute + query choice lists + link-attribute File 1 Pointer to HR File 2 Pointer to HR File 3 Pointer to HR Classifications No limits on number of classes used nor on width or depth, and multi-language
    • ADAM Basics (relations) File to file link used to keep track of used files in container-files (PDF, Quark, InDesign,...) Link-attribute: Allows linking between adam-records one-to-one, many-to-many,... Used frequently to store relations such as accessories, spare-parts, cross-selling, up-selling,...
    • ADAM offers Media Services
    • 1, 2,… How it started! Today! Today/Tomorrow ! Database Database Printer Plotter CD Wire service Image file Digital camera Scanner Image file Web, monitor New transparency CMYK Prints
    • Consequences: 40% of all files in a ”system” are duplicates 20% of all files can be re-used without modifications 30% of all files can be re-used with minor modifications 80 times per week the ”layouter” spents time in searching... 3 hours per week per person are waisted on file administration 3,5 hours per week per person are wasted on transferring files These numbers come from the GISTICS Media Asset Management
    • The solution Image file Wire image Scanner Digital camera CD High End Low End TP System ERP Database Image file WEB/ e-business Mobile Prints PowerPoint Local Color-printer New physical originals Plotter Database
    • The solution
      • Operating system
      • Format
      • Online or offline
      Image file Wire image Scanner Digital camera CD High End Low End TP System ERP Database Independent from: Image file WEB/ e-business Mobile Prints PowerPoint Local Color-printer New physical originals Plotter Database
    • ADAM media services Out of the box… Or custom applications
    • ADAM media services
      • Asset Management System
          • Guided searches:
    • ADAM media services
      • Asset Management System
          • Mosaic result
      Direct download Language versions Basket: Used assets within Where used Hoover Information
    • ADAM media services
      • Asset Management System
          • List view
    • ADAM media services
      • Asset Management System
          • Collect assets in baskets to order in bulk (FTP, CD-ROM,...)
    • ADAM media services
      • Adam is also:
          • Special attributes e.g. Link-attribute...
      Link to other assets
    • ADAM media services
      • Adam is also:
          • Special attributes e.g. Query-attribute
      Auto-Link with other Databases on attribute-level
    • ADAM media services
      • Adam is also:
          • Keyword searches on any word in the meta-data
          • And your meta-data, so ADAM can be your document management system because ADAM indexes all the content
      Office documents PDF Quark InDesign … Search for Jeep and brochure 2002
    • ADAM media services
      • Adam is also:
          • Keywords are matched against document content, making meta-data obsolete in some cases
      Word Jeep was found in the content of this QXD-file
    • ADAM media services
      • Adam is also:
          • Automatic mirror of directory structures on servers and MIS-systems
    • ADAM media services
      • Download centre
    • ADAM offers Product Data Management
    • ADAM Product Data Management
      • Adam is also:
          • Special attributes e.g. Link-attribute...
      Link to other assets
    • ADAM Product Data Management
      • Adam is also:
          • No limits on meta-data (no limits on n° of attributes, nor length of content)
    • ADAM Product Data Management
      • No limits on meta-data (no limits on n° of attributes, nor length of content)
    • ADAM Product Data Management
      • Complete integration with ERP
      Link to other assets
    • ADAM offers Page Building Automatic document creation
    • ADAM offers page building
      • Automatic document-creation
    • ADAM offers page building
      • Automatic document-creation
    • ADAM offers page building
      • Automatic document-creation
    • ADAM offers page building
      • Automatic document-creation
    • ADAM offers page building
      • Automatic document-creation
    • ADAM offers page building
      • Automatic document-creation
    • ADAM offers page building
      • Automatic document-creation
    • ADAM offers page building
      • Automatic document-creation
    • ADAM offers page building
      • Automatic document-creation
      on the fly pdf creation
    • ADAM offers Page Building Roll out of marketing collateral
      • Online document corrections/translations
      Roll out of marketing collateral
      • Online document corrections/translations
      Roll out of marketing collateral
      • Online document corrections/translations
      Roll out of marketing collateral
      • Online document corrections/translations
      Roll out of marketing collateral
      • Online document corrections/translations
      Roll out of marketing collateral
      • Online document corrections/translations
      Roll out of marketing collateral
      • Online document corrections/translations
      Roll out of marketing collateral
    • ADAM offers Page Building Automatic catalogue creation
    • Automatic catalogue creation
      • Shortens cycle time in lay out & prepress and considerably reduces FTE-costs
        • Niko Catalog Movie
    • ADAM offers Thesaurus functionality
    • Thesaurus of Sanoma Magazines
    • Thesaurus of Sanoma Magazines
    • ADAM offers Sharepoint integration and Office integration
    • Productivity tools in the user’s comfort zone
      • Office Connector
      • Sharepoint integration
      • Production client
      • RSS feeds...
    • Microsoft Information Workers Tools
      • ADAM Office Connector
        • Click to watch movie
    • Microsoft Information Workers Tools
      • Sharepoint integration
    • Productivity tools in the user’s comfort zone
      • Production Client
    • Productivity tools in the user’s comfort zone
      • RSS feeds
    • ADAM Offers copyright management and DRM
    • Agfa APL
      • Users Security Management
      • Customized Digital Rights Management
    • Online Proofing with Kodak RTI integration with Real Time Image
    • ADAM linked with online-proofing
      • Change status on a finished item
      • Send to remote proofing device
      • All comments and approvals stored in ADAM
      • Complete overview of all comments and approval
      • Configure deadlines in order to email people who have not responded in time
    • ADAM linked with online-proofing
    • ADAM offers MIS
    • MIS
          • Workflow via status attributes, keeping the history of changes on this attribute
    • MIS
      • Track & Trace Overviews via web-interface:
    • MIS – management dashboards
      • Management
          • Follow-up activity via Track&Trace
          • Get all kinds of reports and logging
    • ADAM offers SDK
    • Who uses Adam ? FileServer Adam DataBase Account Excecs Customers DTP Multimedia Management Everyone in & outside the company !
    • Integrate with the existing: ERP Back-end Front-end Office Browser DTP ... CRM No additional programming No modifications in security SAP-Compatible Any user, any language, any interface
    • ADAM Customized
          • Customer specific interfaces via SDK (software development kit)
    • Customer base extract