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    Discussion leader presentation Discussion leader presentation Presentation Transcript

    • Jackki Wakefield COM495
    •  
      • Deal-of-the-day website
      • Launched November 2008
      • Currently available in over 150 cities in the US and Canada
      • Available in 23 other countries
      • Roughly 3.3 million followers as of July 2010
      • Has saved users $130 million as of July 2010
      The breakdown:
      • CONS:
      • Customer crush syndrome
      • Great for the Consumer, Bad for the Company
      • Spending on things you don’t need
      • Groupon keeps 50% of Company’s revenue
      • To receive the deal (without going to the site) you must subscribe
      • No refunds
      • Lack of customer service (Customer crush syndrome)
      • No buying incentive
      • PROS:
      • Economic trend
      • Save a lot of money
      • Great as gifts
      • No spam, No pressure
      • Social connectivity
      • Deals are often available for more than 24 hours, unlike it’s competitors
      • Companies have the ability to profit largely
      • It has a mobile app for any smartphone/droid/iphone
      • Trying new things is inexpensive
      • Discussion board
    • Competitors LIVINGSOCIAL ShopItToMe DealPop Woot Tippr
    • Even More…
    •  
    •  
    • Resources:
      • Response Magazine Online: http://www.responsemagazine.com/response-magazine/field-reports-2769
      • Wikipedia: http://en.wikipedia.org/wiki/Groupon
      • http://en.wikipedia.org/wiki/LivingSocial
      • http:// en.wikipedia.org/wiki/Woot
      • Tech Crunch: http://techcrunch.com/2010/07/11/groupon-competitors-guide/
      • Youtube: http://www.youtube.com/watch?v=_xgPtqT0XBY
      • Sitejabber: http://www.sitejabber.com/blog/2010/10/03/the-pros-and-cons-of-daily-deals/?display=wide
      • Forbes Blogger: http://blogs.forbes.com/elizabethwoyke/2010/11/18/groupon-said-to-spawn-more-than-180-clones-in-u-s-already/
      • 8Coupon: http://www.8coupons.com/Seattle
      • http://blog.8coupons.com/2010/11/17/power-rankings-of-deals-who-has-the-most-feb-15th-2010-to-november-16-2010/