Nov 23, 2010 Final

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Nov 23, 2010 Final

  1. 1. © 2010, The CT Groups ™ All rights reserved.
  2. 2. © 2010, The CT Groups ™ All rights reserved. LinkedIn is in a constant state of improvement. The material shown here is a snapshot in time of the LinkedIn offering and it will change as new features are added, old features are reclassified or dropped, and features are expanded upon or moved to higher priced tiers. November 2010
  3. 3. © 2010, The CT Groups ™ All rights reserved. TOPICS • Online Reputations • What Is LinkedIn? • LinkedIn – Sign-In – Create Account Employed/Unemployed • Search Box • Your Profile – Upload Picture – Import Resume – Vanity URL – Certifications, Licenses, Patents, Publications –Add/Edit Experience –Add/Edit Education • Joining Groups • Contact Setting • Applications • LinkedIn Toolbar • Settings • Company Information • People Search • Bad Profile Characteristics All this material is now online via SlideShare at Jackie Jobseeker Profile for now
  4. 4. © 2010, The CT Groups ™ All rights reserved.
  5. 5. © 2010, The CT Groups ™ All rights reserved. One Sheet Containing Two Facts That Justifies You Being Here Tonight Online Reputations
  6. 6. © 2010, The CT Groups ™ All rights reserved. Reputation Research Findings A research study conducted by Cross-Tab Marketing Services, commissioned by Microsoft’s Trustworthy Computing Group, as perceptions study on Data Privacy among Consumers and HR/Recruiters
  7. 7. © 2010, The CT Groups ™ All rights reserved. The impact of online reputation on professional life 2% 1% 2% 2% 2% 14% 6% 16% 6% 29%10% 5% 9% 10% 18%22% 9% 27% 23% 28%27% 35% 22% 37% 14%25% 44% 25% 22% 9% WW US UK Germany France Don’t know Never Rarely Sometimes Most of the time All the time Do you review online reputational information about candidates  when evaluating them for a potential job / college admission?  7% 6% 10% 6% 5% 30% 37% 39% 19% 24% 28% 28% 22% 26% 34% 26% 18% 20% 38% 27% 10% 11% 9% 10% 9% WW US UK Germany France Don’t know            Not at all concerned  Not very concerned    Somewhat concerned    Very concerned        How concerned are you that your online reputation may Impact  your ability to get a job/be admitted into college in the future? Consumers HR/Recruiters • 29% of US consumers surveyed are concerned that their online reputation might impact their chances of getting a job or admission into a college in the future. • 79% of US HR/Recruiters surveyed admit to reviewing online reputational information in evaluating a candidate all to most of the time.
  8. 8. © 2010, The CT Groups ™ All rights reserved. Reputation Research Findings • Online Reputation is important, age driven • Recruiters typically conduct deeper searches than most consumers are aware of, and feel justified in doing so Example: Is this the person you are willing to put forward as a candidate for the Director of Corporate Relations Job?
  9. 9. © 2010, The CT Groups ™ All rights reserved. Concern vs. Reality • Survey respondents are concerned about having their online reputations abused to steal their identities, target them for scams, or become a victim of defamation, harassment or bullying – Recruiters say they tell candidates if online content factored into their rejection, but consumers do not seem to be hearing it – HR/Recruiters surveyed also reveal that in the US, to a large extent, the practice of using (Social Media Background Checks) is part of their organization’s formal hiring process
  10. 10. © 2010, The CT Groups ™ All rights reserved. People Are Watching • Social Media provides a fast and easy means to gain insight into a candidate’s reputation using material placed into the public forum • Are You In Control of Your Reputation? – Facebook Postings, Google, Bing, Yahoo! – Twitter Messages & Blogs – Your Letters To The Editor or Web Comments – Newspaper or Magazine Articles – Who has access to this information? – Is this information actually secure? – “Investigate Me” Sites
  11. 11. © 2010, The CT Groups ™ All rights reserved.
  12. 12. © 2010, The CT Groups ™ All rights reserved.
  13. 13. © 2010, The CT Groups ™ All rights reserved. Sources of “information” • www.linkedin.com • www.google.com • www.pipl.com • www.legacy.com • www.plaxo.com • www.allbusiness.com • www.123people.com • www.mylife.com • www.realpageslive.com • www.city-data.com • emailphonedirectory.com • www.classmates.com • www.voterfactory.com • www.ussearch.com • infopages.com • radaris.com • www.peekyou.com • www.lead411.com • names.whitepages.com • memphisdailynews.com • www.jigsaw.com • www.infopages.com Be prepared to discuss what is presented about you. Your recourse to false or inaccurate information is disproving their “facts”.
  14. 14. © 2010, The CT Groups ™ All rights reserved. What is it and Why should I care?
  15. 15. © 2010, The CT Groups ™ All rights reserved. What Is LinkedIn? • Characteristics – Estimated over 84 Million users (Nov 2010) – Global Professional Networking Resource – Web based “Social Media” – Recruiters indicate preference for LinkedIn • Advantages – More security than a resume posting service – You control what information is provided and is shown – “An Online Resume on Steroids” – Put your LinkedIn Profile Link on Resumes, Business Cards, e-mail signature block
  16. 16. © 2010, The CT Groups ™ All rights reserved. Why Recruiters Use LinkedIn • Characteristics of a Memphis Job Posting – Over 800 Resumes Submitted • 95-99% of Resumes are UNQUALIFIED or JUNK • 800 Resumes – Unqualified & Junk = 40 Resumes • At 25 seconds: 5 hrs 34 minutes consumed • Characteristics of LinkedIn Search – No Resumes only Online Profiles • @19% of Memphis MSA is on LinkedIn • Enter targeted keywords, job title, employer, etc. • Click Search Button then start reviewing candidates
  17. 17. © 2010, The CT Groups ™ All rights reserved. Why Recruiters Use LinkedIn • Profile is Public • Identify Potential Candidates at Competition • Many Profiles have Photo • View Recommendations • View Group Membership • Find People They Associate/LinkedIn With • Search Can Be Conducted Quietly • Candidates Can Be Identified Faster • Candidates Can Be Contacted Faster • Recruiter Can Directly Contact Individual • 800 Fewer Resumes To Deal With
  18. 18. © 2010, The CT Groups ™ All rights reserved. Why You Want LinkedIn • A Global Professional Network • Tool to Find Contacts, Colleagues, Friends • Tool to Research Potential Employers • Tool to Research Interviewers • Secure Online Profile Posting • Can Update Entries in Seconds • Web Link Directly To Your Profile • Supports Recommendations • Shows Involvement in Community & Profession • Tool Reporting Search Hits and Who Looked • Gets You Visibility For Your Career
  19. 19. © 2010, The CT Groups ™ All rights reserved. LinkedIn Uses • Exposure to Recruiters via Profile and Keywords • Enhanced exposure via Groups, Connections, Asking/Answering Questions, updating Profile • Scope out Your Potential Competition • Reach contacts, friends, co-workers, classmates • Find local companies and their employees • Monitor your Search Hits and Visits • Watch companies via LinkedIn Data – New Hires, Promotions/Transfers, Departures – College and Companies most came from – Metrics vs. Comparable Companies – Company News & Job Postings
  20. 20. © 2010, The CT Groups ™ All rights reserved. A Prediction By 2017 online Profiles with networking tools will essentially replace the Resume and represent a fundamental change in the job search process.
  21. 21. © 2010, The CT Groups ™ All rights reserved. Getting Started The Sign In
  22. 22. © 2010, The CT Groups ™ All rights reserved.
  23. 23. © 2010, The CT Groups ™ All rights reserved. linkedin.com www.linkedin.com http://www.linkedin.com Getting To LinkedIn
  24. 24. © 2010, The CT Groups ™ All rights reserved. Having Clicked Sign In
  25. 25. © 2010, The CT Groups ™ All rights reserved. … and we’re in
  26. 26. © 2010, The CT Groups ™ All rights reserved. Getting Started Creating An Account
  27. 27. © 2010, The CT Groups ™ All rights reserved. Creating LinkedIn Account NOTES: 1. Complete boxes as requested. 2. Must have an e-mail address already created as it will receive a validation request you must act upon from this process. 3. You can change the e-mail and password at a future date.
  28. 28. © 2010, The CT Groups ™ All rights reserved. Provide Basic Information
  29. 29. © 2010, The CT Groups ™ All rights reserved. More General Information
  30. 30. © 2010, The CT Groups ™ All rights reserved. For Employed Person
  31. 31. © 2010, The CT Groups ™ All rights reserved. Industries
  32. 32. © 2010, The CT Groups ™ All rights reserved. More Industries
  33. 33. © 2010, The CT Groups ™ All rights reserved. For Unemployed Person LinkedIn provides, in the Experience Section, an easy way to show everyone you landed.
  34. 34. © 2010, The CT Groups ™ All rights reserved. Search Address Book
  35. 35. © 2010, The CT Groups ™ All rights reserved. Confirm e-Mail Account
  36. 36. © 2010, The CT Groups ™ All rights reserved. Yahoo! ID Verification
  37. 37. © 2010, The CT Groups ™ All rights reserved. Email Verification Message
  38. 38. © 2010, The CT Groups ™ All rights reserved. Ready to Use New Account
  39. 39. © 2010, The CT Groups ™ All rights reserved. Sign Into New Account
  40. 40. © 2010, The CT Groups ™ All rights reserved. Finish Account Setup
  41. 41. © 2010, The CT Groups ™ All rights reserved. Add More Connections
  42. 42. © 2010, The CT Groups ™ All rights reserved. Soft Selling Pitch
  43. 43. © 2010, The CT Groups ™ All rights reserved. Account Established!
  44. 44. © 2010, The CT Groups ™ All rights reserved. The Search Box
  45. 45. © 2010, The CT Groups ™ All rights reserved. The Search Box Search Box is a central tool for LinkedIn. Use the drop-down menu to select the area you want to search using. Click to activate drop-down menu.
  46. 46. © 2010, The CT Groups ™ All rights reserved. People Advanced Search Find ZIP by City Name Mile Radius for Search Filter: Current, Past, Past or Current, Past not Current
  47. 47. © 2010, The CT Groups ™ All rights reserved. Jobs Advanced Search
  48. 48. © 2010, The CT Groups ™ All rights reserved. Answers Advanced Search A LinkedIn community Question & Answer library where you may ask or offer answers to questions asked. If done professionally, can raise visibility and professional image within LinkedIn and those involved.
  49. 49. © 2010, The CT Groups ™ All rights reserved. Inbox Advanced Search Tool to search your LinkedIn Inbox for received mail from other LinkedIn members. Done to prevent e-mail addresses from being shared without being LinkedIn with the involved parties.
  50. 50. © 2010, The CT Groups ™ All rights reserved. Groups Advanced Search • Locate Groups without Group Directory Search • Provides same service as Group Directory search without the filter benefits • If left blank will return all groups in order of size
  51. 51. © 2010, The CT Groups ™ All rights reserved. Your Profile
  52. 52. © 2010, The CT Groups ™ All rights reserved. The Profile Layout • Profile Summary – Name, “Marketing or Branding Line”, Location, Industry, Photo, “Professional Snapshot”, Public Profile Link • Summary & Specialties • Experience (e.g., Employment & Activities) – Dates*, info on Company if needed**, Title, brief duties, awards, professional groups, quantified accomplishments, LinkedIn Recommendations noted for that “Experience” • Education – Dates*, school, studies, degrees/certificates/certifications, Dean’s List, Honor Roll, honors and awards, nominations, student chapter memberships, elected offices, etc. • Recommendations (organized by “Experience”) • Additional Information – Web sites, Twitter, Interests, Groups & Associations, LinkedIn Group memberships, Honors & Awards, Appointments, Scouting Honors, Personal Information***. Contact Settings
  53. 53. © 2010, The CT Groups ™ All rights reserved. Initial Profile
  54. 54. © 2010, The CT Groups ™ All rights reserved. Your Profile Upload Your Picture
  55. 55. © 2010, The CT Groups ™ All rights reserved. Initial Profile
  56. 56. © 2010, The CT Groups ™ All rights reserved. Select an Image Browse to find & select the image desired. Upload the selected image or Cancel. Note legal issues. These should be professional photographs. Save the family vacation or party photos from hitting the Internet and you!
  57. 57. © 2010, The CT Groups ™ All rights reserved. Upload Selected Image
  58. 58. © 2010, The CT Groups ™ All rights reserved. Adjust Image Size/Framing Move block to frame picture area & size Once framed, click on Save Photo or Cancel. You can Cancel and select an alternate picture or image you want.
  59. 59. © 2010, The CT Groups ™ All rights reserved. Make Image Decisions You can upload a different image needed. If you decide to keep the current image, decide what groups can see the image (Security Option).Tools to Edit or Delete Current the image shown.
  60. 60. © 2010, The CT Groups ™ All rights reserved. Profile Image Complete
  61. 61. © 2010, The CT Groups ™ All rights reserved. Your Profile Import Your Resume
  62. 62. © 2010, The CT Groups ™ All rights reserved. Use Resume for Start Profile Your Resume is a starting point from which to build a LinkedIn Profile. Leverage the power!
  63. 63. © 2010, The CT Groups ™ All rights reserved. Selecting/Uploading Resume Browse to select the Word, PDF or HTML copy of your Resume. The file may not exceed 200 Kbytes. Once selected, click the Upload Resume button. NOTE: Resumes can be very complex to parse and your result may produce an upload which could require considerable editing to correct mistakes, incorrect data, and mixing of information processed. Check your results completely for hidden and errors. THIS PROCESS MAY NOT PRODUCE THE DESIRED RESULTS
  64. 64. © 2010, The CT Groups ™ All rights reserved. Your Profile Your Vanity URL
  65. 65. © 2010, The CT Groups ™ All rights reserved.
  66. 66. © 2010, The CT Groups ™ All rights reserved. Changing Your Profile URL 1. Consider something that is YOU, easy to type, and easy to remember. Use this on your Resume, Business Cards, and e-mail Signature Line. 2. One changed you can not change back to the original URL LinkedIn provided. 3. Only lower case letters are allowed. No spaces, periods, other symbols or other special characters are allowed. 4. If your choice has already been claimed, you will receive will receive a note on the screen.
  67. 67. © 2010, The CT Groups ™ All rights reserved. Your Profile Certifications, Licenses, Patents, Publications
  68. 68. © 2010, The CT Groups ™ All rights reserved.
  69. 69. © 2010, The CT Groups ™ All rights reserved. In addition to the Skills section of your Profile you may now add Certifications, Languages, Patents, and any Publications you have to your Profile. Click on the appropriate item to begin. Once opened, it will create an entry in your Profile and remove the item from the shown list. You can delete the Profile group to restore the list entry which will result in any data being lost.
  70. 70. © 2010, The CT Groups ™ All rights reserved. Your Profile Add/Edit Experience
  71. 71. © 2010, The CT Groups ™ All rights reserved. Edit link allows editing of the Current Experience listing Add a current position link adds more Experience listings Add a past position link adds former Experience listings
  72. 72. © 2010, The CT Groups ™ All rights reserved. Current or Past Experience Enter information into the listed boxes. A brief job description followed by bulleted accomplishments sends a strong message to any reader. Create entry in Word then paste it. Remember to Check/Uncheck box for a current Experience activity. May have multiple entries at 1 time. Experience automatically is shown in date order, most recent first.
  73. 73. © 2010, The CT Groups ™ All rights reserved.
  74. 74. © 2010, The CT Groups ™ All rights reserved. About “Employment” • Experience is not constrained to Employment – Highlight Your Experience • Professional Activities (Work, Associations, etc.) • Association & Charitable Volunteer Activity • Time Spent in Studies, Academic Projects – Recommendations Tie to Experience – Reflects Activates Filling “Job Gaps” • Keep it honest, keep it real, or keep it out – Employers VERY concerned over Gaps – Employers VERY concerned over FIT – Employers VERY concerned over Integrity
  75. 75. © 2010, The CT Groups ™ All rights reserved. INSERT HERE: RESULTS OF NEW EXPERIENCE AND NEW COMPANY at PROFILE
  76. 76. © 2010, The CT Groups ™ All rights reserved. Your Profile Add/Edit Education
  77. 77. © 2010, The CT Groups ™ All rights reserved. Use Word to create long entries for the Spell Checker and ability to use bullets. Paste Word content into the box. Good for extracurricular activities, professional and honor societies. Honors, Competitions, Special Projects, Honor Roll, Dean’s List
  78. 78. © 2010, The CT Groups ™ All rights reserved. Recommended to show anticipated degree date if not completed.
  79. 79. © 2010, The CT Groups ™ All rights reserved. Profile Education Edit also offers Deletion
  80. 80. © 2010, The CT Groups ™ All rights reserved. Updated Profile Snapshot
  81. 81. © 2010, The CT Groups ™ All rights reserved. Additional Information
  82. 82. © 2010, The CT Groups ™ All rights reserved. Additional Information
  83. 83. © 2010, The CT Groups ™ All rights reserved. Additional Information Entry Box data is free form, check spelling and capitalization. Consider using Word for Spell Check and bullet formatting then paste into each box for a sharper image! Limited to 3 web sites using the options above for site types. Go with professional and avoid items too personal.
  84. 84. © 2010, The CT Groups ™ All rights reserved. Personal Information
  85. 85. © 2010, The CT Groups ™ All rights reserved. Optional Personal Information This information is optional for you to provide. If do you elect to provide it, the information is available to not only your connections but to anyone with a LinkedIn Account. To enter simply click on the Add link and provide the information requested within the provided fields.
  86. 86. © 2010, The CT Groups ™ All rights reserved. Contact Settings
  87. 87. © 2010, The CT Groups ™ All rights reserved.
  88. 88. © 2010, The CT Groups ™ All rights reserved. Contact Settings Looking for new job “Keep it short, concise, and include all contact info. Very limited time that can’t be wasted.”
  89. 89. © 2010, The CT Groups ™ All rights reserved. The CT Groups – Memphis TN The CT Groups Joining Groups
  90. 90. © 2010, The CT Groups ™ All rights reserved. LinkedIn Groups
  91. 91. © 2010, The CT Groups ™ All rights reserved. LinkedIn Groups Access Position your cursor on Group to obtain drop down menu. Click on Groups Directory
  92. 92. © 2010, The CT Groups ™ All rights reserved. Searching for Groups Enter the name of a group you wish to find or some portion of the name. Try The CT Groups in this example. Categories provide filters to provide a better grouping such as for Alumni, Corporate, Networking or other types of groups. Choose allows you to select a specific language.
  93. 93. © 2010, The CT Groups ™ All rights reserved. List of Groups Found Click on the name to see a Group overview and Join Group The subgroup indicates this is part of a larger group, in this case The CT Groups Link displays other groups with similar characteristics Button allows you to request membership in this group.
  94. 94. © 2010, The CT Groups ™ All rights reserved. Joining A Group
  95. 95. © 2010, The CT Groups ™ All rights reserved. Pending Group Membership These groups require approval of the Moderator. Anyone in good standing with The CT Groups on Yahoo! Groups will be approved.
  96. 96. © 2010, The CT Groups ™ All rights reserved. Applications
  97. 97. © 2010, The CT Groups ™ All rights reserved. Applications • Tools to make your Profile electric • Ability to bring PowerPoint and Video to Profile • Ability to show books you read/are reading • Additional Applications being added • Applications may require registration and may involve a fee in the future • Those tried so far have been very simple to install and required no special knowledge or skills
  98. 98. © 2010, The CT Groups ™ All rights reserved. SlideShare Application • To get started click on SlideShare Presentations • For Marketing Yourself, A Must Have Application • Create PowerPoint, PDF, Video or other content for upload to Profile and viewable and download to visitors. Got a “brag book”? A video resume? A generous 100 MB per item is allowed.
  99. 99. © 2010, The CT Groups ™ All rights reserved. SlideShare Application Page
  100. 100. © 2010, The CT Groups ™ All rights reserved. Register for SlideShare
  101. 101. © 2010, The CT Groups ™ All rights reserved. Start Upload Process
  102. 102. © 2010, The CT Groups ™ All rights reserved. Steps to Upload 1. Have your content ready for uploading, know where it is saved, and know it is under 100 MB and of an approved file format. 2. Browse and elect the file(s) to be uploaded 3. Start the upload process 4. Wait for the process to complete (seconds to a few minutes depending on size) 5. View “Your SlideSpace” tab for uploaded items 6. Click to launch viewer. 7. Optional Download link is to the right of the viewer
  103. 103. © 2010, The CT Groups ™ All rights reserved. Connections
  104. 104. © 2010, The CT Groups ™ All rights reserved. Connections • Connections with a person come in 4 levels: – 1st Level: you connected with this person – 2nd Level: you know someone who knows them – 3rd Level: you have a way to reach that person – Out of your network: no connections exist • Connections as a Shared Group Member • Indirect Connections can be made as: – Colleague, Classmate, Business Associate, Friend, or Other – May require you provide their e-mail address – Avoid inviting people you do not know; penalty
  105. 105. © 2010, The CT Groups ™ All rights reserved. Connections • LION (LinkedIn Open Networker) will connect with anyone. These connections can quickly expand your network. It’s quality not quantity you want. Frequently are recruiters. • You do want a few in your network especially in different geographic areas, allied industries, or similar career/job focus. • You want to include people you meet.
  106. 106. © 2010, The CT Groups ™ All rights reserved. LinkedIn Tool Bar
  107. 107. © 2010, The CT Groups ™ All rights reserved. • My Connections – Dashboard for current and potential contacts • Imported Contacts – Those you communicated with but are not Contacts • Profile Organizer – Available only if you pay for LinkedIn • Network Statistics – Your connection counts: 1st, 2nd, and 3rd – Statistics on your Regional & Industry Connections – Good tool to monitor Connections Focus Progress
  108. 108. © 2010, The CT Groups ™ All rights reserved. Contact Information E-mail hidden by content author Contact information may be entered for each contact you have. It is not viewable by others. Custom Tags are created by entering new tag name into the box on the right, in the box above “classmates” then click Save. Notes can contain past experiences you both can relate to.
  109. 109. © 2010, The CT Groups ™ All rights reserved. • My Groups – Groups you current participate in and quick access links to use or manage each listed group • Following – Discussions following; can stop or contribute to any • Groups You May Like – Groups having similarities to ones you joined • Groups Directory – Filtering tools to explore many many groups • Create a Group – Not easy or well documented
  110. 110. © 2010, The CT Groups ™ All rights reserved. • Jobs Home – Search Tool and Jobs you may be interested in – Plus: shows everything, Minus: shows everything • My Jobs – Area for jobs you saved or applied to via LinkedIn • Saved Searches – Jobs you have saved • Advanced Search – Search template focused for Jobs – Same as using tool bar Search set to Jobs
  111. 111. © 2010, The CT Groups ™ All rights reserved. • Messages and Invitations Management Center – Messages • Reply, Forward, Archive, Delete, Mark Read, Mark Unread • Set Flag for Attention – Invitations • Displays Invitations pending to you • Provides tools to find potential connections for you
  112. 112. © 2010, The CT Groups ™ All rights reserved. • Companies – Find a company and “Follow” them via LinkedIn • Answers – Questions raised by people in your network • Learning Center • Events • SlideShare Presentations • Applications Directory • Also: – Direct Ads, Reading List by Amazon, Upgrade My Account
  113. 113. © 2010, The CT Groups ™ All rights reserved. Settings
  114. 114. © 2010, The CT Groups ™ All rights reserved. • Settings is frequently overlooked • Key areas to help you manage your LinkedIn: – Profile Settings – Personal Information – Privacy Settings – Email Notifications – Home Page Settings – Groups – My Network Use Settings
  115. 115. © 2010, The CT Groups ™ All rights reserved. Customize your Profile URL –and- Select what sections of your Public Profile will be displayed. Select those you want to show. Control the automatic notices of changes you make.
  116. 116. © 2010, The CT Groups ™ All rights reserved. Add, Remove, & set Primary e-mail for LinkedIn use. Make sure you really want to do this before you do it. There is no backup, no undo, and no secret oops button!
  117. 117. © 2010, The CT Groups ™ All rights reserved. Indicate Yes or No Allow or Do Not Allow What evidence do you leave of your visit? 3 Choices 2 group to select from: how much info do you want to announce to the world?
  118. 118. © 2010, The CT Groups ™ All rights reserved. Looking for job Looking for consulting Looking for contract
  119. 119. © 2010, The CT Groups ™ All rights reserved. Put your most important groups first and hide those of a personal nature from being seen on your Profile
  120. 120. © 2010, The CT Groups ™ All rights reserved. Company Information
  121. 121. © 2010, The CT Groups ™ All rights reserved. Companies by Name Set dropdown to Companies and begin typing in Company Name. Click on listed desired name.
  122. 122. © 2010, The CT Groups ™ All rights reserved. Company “page” Company profile & logo Reports to LinkedIn of New Hires Employees on LinkedIn Link to great insight only LinkedIn has
  123. 123. © 2010, The CT Groups ™ All rights reserved. Employee Information
  124. 124. © 2010, The CT Groups ™ All rights reserved. Company Annual Growth
  125. 125. © 2010, The CT Groups ™ All rights reserved. Views & Title Changes
  126. 126. © 2010, The CT Groups ™ All rights reserved. New & Departing Employees
  127. 127. © 2010, The CT Groups ™ All rights reserved. From/To & Company Locations
  128. 128. © 2010, The CT Groups ™ All rights reserved. Company LinkedIn Posted Jobs
  129. 129. © 2010, The CT Groups ™ All rights reserved. People Search
  130. 130. © 2010, The CT Groups ™ All rights reserved. Introducing … Kris Jobseeker A new LinkedIn Member and a volunteer Sr Accountant in Houston for The CT Groups Kris starts his competitive research using LinkedIn’s Advanced Search capability for ideas to sell himself
  131. 131. © 2010, The CT Groups ™ All rights reserved.
  132. 132. © 2010, The CT Groups ™ All rights reserved.
  133. 133. © 2010, The CT Groups ™ All rights reserved.
  134. 134. © 2010, The CT Groups ™ All rights reserved.
  135. 135. © 2010, The CT Groups ™ All rights reserved.
  136. 136. © 2010, The CT Groups ™ All rights reserved.
  137. 137. © 2010, The CT Groups ™ All rights reserved.
  138. 138. © 2010, The CT Groups ™ All rights reserved.
  139. 139. © 2010, The CT Groups ™ All rights reserved.
  140. 140. © 2010, The CT Groups ™ All rights reserved.
  141. 141. © 2010, The CT Groups ™ All rights reserved.
  142. 142. © 2010, The CT Groups ™ All rights reserved. Some Bad Profile Characteristics • Failed to create their Personal Brand • Failed to “Shop the Competition” for ideas • Failed to explore their competitors’ keywords • Have the wrong location set • Show jobs as Current which are not • Create new Profile for each new job • Do not flag “Interested in Career Opportunities” • Have no to little Summary or Specialties listed • Failed to include all their legitimate keywords • No Recommendations, No Groups • Few Connections
  143. 143. © 2010, The CT Groups ™ All rights reserved. So how do you do this stuff? • You do this yourself. • Good free training available at LinkedIn. – Free Webinar offered each week; registration • If you read you will understand. • It’s OK to ask questions. • Very good Customer Service team. • Do not have to spend any money but you can if you want do.
  144. 144. © 2010, The CT Groups ™ All rights reserved. Doin’ it
  145. 145. © 2010, The CT Groups ™ All rights reserved. http://learn.linkedin.com
  146. 146. © 2010, The CT Groups ™ All rights reserved. LinkedIn is a resume, right? • Nope! – LinkedIn is quick and easy to change – LinkedIn is available for many to see – LinkedIn does not show address or phone* – LinkedIn less attractive to “bad guys” – Resumes don’t have recommendations – Resumes don’t show people who looked – Resumes can’t indicate viewing by others – Resumes don’t allow building a network • Can now upload Resume for a quick start but you WILL want to refine it for LinkedIn and VERIFY THE RESULTS
  147. 147. © 2010, The CT Groups ™ All rights reserved. “Quick Check” Areas Examined • Your Profession • Your Geographic Location • Where and how long you worked a job • Education • References (unless new grad, min of 3) • Connections count • Of interest are Group participation looking for: – Professional involvement and learning – Community and Business involvement
  148. 148. © 2010, The CT Groups ™ All rights reserved. Recruiter Search Parameters • Location (10 up to 100 mile radius) • Industry • Job Title • Keywords • Sometimes Employer (current or past) – Recruiters may try to hire talent away for specific business needs
  149. 149. © 2010, The CT Groups ™ All rights reserved. Profile Section • May be unlimited number of characters • Work your keywords into this area • Use Word to build your message • What does not fit well here: – Specialties is a section, very few characters – Accomplishments, put in Experience – Recommendations appear in Experience and in Recommendations – Honors & Awards, put in Experience by Job and Honors & Awards
  150. 150. © 2010, The CT Groups ™ All rights reserved. What Keywords Do I Need? • Those which apply to your background • Are there others? Perhaps! • Analyze postings for jobs you want and fit – Build a key word list by job title – Review a minimum of 10 job postings – What keywords are you NOT using? • If the key word applies use them • Do not use key words you can not back up
  151. 151. © 2010, The CT Groups ™ All rights reserved. Specialties Section • Very limited in length • Be concise • Uncertain if used for key words • Use Word to build your message – Allows you to use Word styled bullets – Allows use of Spell Checker to avoid problems
  152. 152. © 2010, The CT Groups ™ All rights reserved. Group Memberships • You can decide what Groups are shown to others – Think professional – Think community – Think networking • Recommended you show 5 to 7 Groups • There are thousands of groups, many are open membership, some require approval Search to find via defined classifications • Group communications can overwhelm your inbox – be selective, select smart!
  153. 153. © 2010, The CT Groups ™ All rights reserved. Shop Competition and Yourself • Competitive Shop like a recruiter – Are you finding yourself? • Alternate professional titles? • All of your keywords? – Do you “show” as well as the others? – Have you forgot something others did not? – Is your story easy to find and read? – Have you attached a “Brag Book”? – Did you look in larger cities for comparisons? – Is your Profile 100% complete?
  154. 154. © 2010, The CT Groups ™ All rights reserved. Starting Tidbits • www.linkedin.com • Must have an e-mail address established • Must validate your e-mail to LinkedIn • Things to watch: – Under Contacts, see Network Statistics – Under Jobs under “Who’s viewed my profile” – Inbox – People you may know
  155. 155. © 2010, The CT Groups ™ All rights reserved. Finding “Private” LinkedIn People • Copy the line for Job Title and Company • Open Google • Paste the line into the search box Add quotes at start and end of that line Follow with a comma and city name “Senior Accountant at CB Richard Ellis”, Memphis • Start the search • Look for links back to LinkedIn BERNARD - Greater Memphis Area Title: Senior Accountant at CB Richard Ellis; Demographic info: Real Estate | Greater Memphis Area. Current: Senior Accountant at CB Richard Ellis ... www.linkedin.com/pub/dir/+/.../us-492-Greater-Memphis-Area - Cached
  156. 156. © 2010, The CT Groups ™ All rights reserved. Closing Thoughts
  157. 157. © 2010, The CT Groups ™ All rights reserved. User Friendly LinkedIn • The interface LinkedIn has developed is easy to use provided you can accept this is something different and are willing to learn • There are many areas you can learn and become an expert in on LinkedIn. It is an elephant, and the only way to eat an elephant is by taking only one bite at a time. • Technology is an enabler to help people do more. Never let technology stop you from reaching your dreams.
  158. 158. © 2010, The CT Groups ™ All rights reserved. Parting Thoughts Are the problems of career transition new or evolving? Two British Philosophers provide insight into life:
  159. 159. © 2010, The CT Groups ™ All rights reserved. Philosophers On Job Search • You can't always get what you want You can't always get what you want You can't always get what you want But if you try sometimes, you just might find, You get what you need • Hey hey hey, that’s what I say I can't get no, I can't get no, I can't get no, no satisfaction, no satisfaction, no satisfaction, no satisfaction. – Jagger & Richards, Contemporary English Philosophers
  160. 160. © 2010, The CT Groups ™ All rights reserved.

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