HSB Media pdf


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This fun approach was created for HSB Media Consultants.
Meet a small, creative media planning and buying agency that competes with the big guys.
Original presentation is loaded with animation and great transitions.

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HSB Media pdf

  1. 1. HSB Media Consulting Research, Planning & Buying
  2. 2. A small agency with BIG agency capabilities
  3. 3. and stretches your media budget!
  4. 4. HSB
  5. 5. HSB HSB HSB HSB HSB HSB HSB HSB HSB HSB HS B HSB HSB HSB HSB HSB helps you reach new markets..
  6. 6. “and now a word from some of nts ...” SB clie H
  7. 7. “Harriet Berger spends our marketing dollars like they're her own maximizing every media investment by seeking out the best deals, the most advantageous targeted placements and keywords, and ALWAYS adding value via impactful promotions and other results-driven opportunities.” Beth Phillips, Marketing Director “Working with HSB Media is a breath of fresh air. She is sensitive to our budget needs as a nonprofit organization, always giving us the most value for our advertising dollar. Harriet Berger provides a welcome blend of professionalism, experience, creativity and warmth. A terrific partner!” Karen Carlisle V.P. Corporate Communications & Development “I‘ve had the pleasure of working with HSB Media for three years for the purpose of researching and placing media in markets in the U.S. and abroad. As CMO for a large company and owner of my own marketing company I can directly attribute my success to the invaluable services and partnership of HSB Media.” Jay Garrity, President
  8. 8. “HSB receives my highest recommendation. Her understanding of the media buy encompasses more than just print advertising. I found her work to be excellent and accurate in every detail for the magazine buy.” Laura Jacobson, Senior Account Executive “Harriet’s longevity in the market has enabled her to establish long- term relationships with the different media outlets, so she’s heard all their stories and seen all their tricks. Anyone who works with her knows not to mess around when it comes to business – she’s there to do the best job for her clients.” Gail Goins, Senior Account Executive “Harriet is one of the most professional and competent media supervisors/buyers in the industry. Her expertise in working with all types of media outlets is rare. Most buyers specialize in one field (ie, radio or TV) but Harriet has fully mastered broadcast, print and outdoor planning/buying strategies.” Marcy C. Medinger, Senior Account Executive
  9. 9. Meet Harriet S. Berger Senior-Level Advertising Media Professional 30+ Years Agency Experience Consumer and Trade Media Track Record for Great Customer Service
  10. 10. and the tools she uses Nielsen (TV) Post-Buy Analysis Arbitron (Radio) MRI/SMRB SQAD (CPP) Monroe-Mendelsohn TapScan SRDS Qualitap SmartPlus Media Software
  11. 11. Partial Client List Representing B2B and B2C National and International Accounts TRAVEL Greater Helen CVB FOODSERVICE HEALTHCARE/INSURANCE Dekalb CVB Atlanta Bread Company Emory Healthcare Omni International Hotels Krystal Restaurants Emory Vision ACVB Jack’s Food Systems BCBS/Georgia Brand Atlanta Georgia Peach Commission Cotton States Insurance MEDIA WAGA-TV Pet Dairy EDUCATION GCTV-Wometco Gold Kist, Inc. Sylvan Learning Centers (Atl/Phl/NY) Charter Business DESIGN Emory University HOME SERVICE Kawneer (Div. of Alcoa) Goizueta Business School Tindol Services, Inc. Scholle Packaging NON-PROFIT Orkin Pest Control REALESTATE/DEVELOPMENT Tommy Nobis Center Horizon Carpets Land Resource Cos. PeachCare for Kids Dalton Carpets The Settings Development Cos. Violence Against Women Jackson EMC Harry Norman Realtors Youth in Charge FINANCE Cousins Properties ARTS Sun Banks of Florida Ultima Carolina Sacred Art of Russia Robinson Humphrey
  12. 12. Contact HSB 770.395.7684 hsbmedia@aol.com
  13. 13. Thank you. Presentation Created By Jackie Goldstein jackieflashgoldstein@gmail.com