Legitimate Home Business Ideas for the Middle-Aged Women
According to a 2009 Kauffman Foundation Study: "Contrary to popularly held
assumptions, it turns out that over the past decade or so, the highest rate of
entrepreneurial activity belongs to the 45-64 age group. The 20-34 age bracket,
meanwhile, which we usually identify with swashbuckling and risk-taking youth (think
Facebook and Google), has the lowest rate."
Unfortunately, most middle-aged female entrepreneurs wanting to start a legitimate home
business make the mistake of using their savings, maxing out credit cards or borrowing
from family, friends or banks to get started. The reason they fall into this trap is because
mistakenly they believe this is the only way they can become home business owners.
In the old Industrial Age business model, starting a small business required a large initial
investment. Items such as desks, furniture, equipment, supplies, phones, credit card
processing machines, long term leases, employees, utility deposits, filing cabinets, space
for supplies, printing and copying, faxing, paper, toner, storage, payroll taxes, employee
benefits and on and on and on.
It is important to understand that starting a business in this new Information Age and
Knowledge Era, does not require the large funding previously needed in the old,
traditional Industrial Age business model. This means, the middle-aged female
entrepreneur has the ability to start a profitable and reputable business with little to no
money out of pocket.
So, when it comes to finding a "legitimate home business", a middle-aged female
entrepreneur is probably better off starting one on her own. Why? Well, it is no longer
expensive to start a business. With the right tools, business startup upfront cash outlay
risk is at an all time minimum.
Besides, most established businesses will most likely want lots of up front cash. Not to
mention the credibility issue. There are many unscrupulous individuals out there that call
themselves "legitimate", but…what is more legitimate, than starting a business yourself?
You may say, "But Jackie, I don't know where to start, I don't have a business idea".
Believe it or not, there are many free market research tools out there. Middle-aged
female entrepreneurs are probably better off getting into a business they know for a fact,
will have a greater chance of success based on credible, real time research. This is
certainly better than taking someone's word, especially if it's an unknown company or
How do I know? I have been there. After a decade in business, back in 2004 I decided to
grow my business to the next level. I did my due diligence, I did my homework, and
guess what...I still ended up victim of dishonest people, masqueraded behind a "big
So in a nutshell, I suggest you take the time to learn how to do market research with free
online tools, pinpoint a potential profitable business; start mostly with free or low cost
online tools, test the market and only then get your business going. By the time you have
completed this process, you will know for a fact, it is a 100% legitimate home business.
Jacqueline Burgoa was nominated by Forbes.com as "30 Women Entrepreneurs to
Follow on Twitter". MBA. 16+ Years Virtual Business Owner. U.C. Berkeley Graduate.
Worked in Singapore, Bolivia & U.S. Mom of 2 boys. She is the founder of
JackieBiz.com where small business owners and home based businesses learn the latest
virtual business strategies on how to work less and make more in their businesses.
Visit Legitimate Home Business to get the "Top 7 Business Startup Tips for Middle-