Social Science Networks Executive Summary

Slide 1: Social Sciences Net, LLC Executive Summary

Slide 2: Points of Interest 1. Mission 1. Technology 2. Problem 2. Competitors 3. Solution 3. Marketing Plan 4. Market Size 4. Team 5. Business Model 5. Financing

Slide 3: “Social Networking with Purpose and Care”

Slide 4: Company and Mission • Social Science Networks is an incubator of interactive online social networks for people with life threatening diseases. • Our Mission – To provide social networking with purpose and care. • Our Promise – To provide a media platform that makes a real difference in the member’s life and life style.

Slide 5: The Problem Development and Members Growth • Is there a market for • Will consumers join a such a solution set? service like this? • How will the social • Will users actively use networks be marketed services like this? effectively? • Are there enough • Keeping up with the members or services to Jones’s may be keep them coming overwhelming back? – Myspace, Facebook, Friendster, Hi5, etc.

Slide 6: The Social Science Networks Solution – Help users looking for both content on the disease they are researching to find it. – Help users to find the online support they are looking for and offer them more. – Provide a variety of additional services such as a local search engines, drug databases, forums, entertainment consumer services, and more as the networks evolve.

Slide 12: The Market (Cancer Example) • 80% of all people online ever have looked for medical data for themselves, a friend, or a loved one. • Estimated New Cases in 2008: 1,473,000 +/- – 1,178,400 +/- will research cancer online for the first time • # People with Internet Access in North America: – 232 million + (US and Canada) • 185,600,000 + have looked for medical information online

Slide 13: Business Model Transactional: • Behavioral reporting to pharma and medical industry • Donation sponsorships • Poll and Survey opportunities Advertising: • CPM/CPC User Adoption: • PPC Advertising • Relationships with Medical, Pharma, and Research Centers, and Non-Profits

Slide 14: Technology • Social Science Networks has developed our flagship social network the Cancer Support Network utilizing PHP and MySQL. – Implemented a Cancer Research Library to keep the user using the network – Implemented social features: • IM/Chat • Email • Friending • Comments, etc.

Slide 15: Competitors Major Brands Little Known Brands • American Cancer • CancerMatch.com Society • MyCancerPlace.com • WebMD • http://survivor- • CarePages.com support.rare- cancer.org/forum/ • TheWellnessCommunity .com • HealthBoards.com • DailyStrength.org • Ning.com

Slide 16: Marketing Plan • Primary Method: Partner with notable cancer research facilities, cancer hospitals and pharmaceutical companies to drive membership • Partner with small and mid size non-profit cancer awareness organizations. • SEM campaigns with major search engines • Generate SEO traffic via Search and Local Search engines • Widget design for distribution and implementation to virally generate new members and provide distributed points of entry to the networks. • Guerilla Marketing

Slide 17: Team • Jack Brandt, President and Founder – 17 years in technology, I.T., Sales, and Business Development – Seven years in Internet channels • Advisory Board – Membership available upon request

Slide 18: Financing • Currently Self funding Social Sciences Net, LLC • Seeking $300,000 Angel round

Slide 19: Contact • Jack Brandt – Phone: 201.355.0010 – Email: jack@socialsciencesnet.com