AN APPETITE FOR SUCCESS ?
Become a Master Franchisee for
(“Now…..we’re talkin’ CHICKEN !!!”)
Who are we?
The first restaurant was opened in 1969 by Pat Tarrant and Cyril
Fleming under the original name of Golden Skillet. The name was
later changed to Mary Brown’s in honour of the wife of the US
creator of the original fried chicken recipe.
Further restaurants followed in Eastern Canada before embarking
on a National development strategy which now sees over 75
locations across Canada in cities such as Toronto, Edmonton,
Calgary and St John’s.
Mary Brown’s success is based on providing a consistently
superior product at affordable prices.
The demograph of the target market is families in the 24-54 years
age range and typically in the lower and middle classes ($30,000-
$80,000 family income).
Mary Brown’s is a 100% Canadian owned company and employs
approximately 1000 people across Canada in its various
For more information on the locations, monthly special deals,
menus, new products and a complete collection of the “Chuck &
Stanley” radio ads and much more then go to:
A typical Mary Brown’s restaurant is either 1000 sq ft for “take
out” only or 1500sq ft. seating up to 20 people.
The business model is geared toward the “take out” market which
represents 75% of the total sales.
The strategy concerning store location is based in part on:
30,000 population within a radius of 5 km where there is not a KFC
40,000 population within a radius of 5 km where there is a KFC site.
Chicken & Taters (Canadian Style)
Just some of The Range
Now we’re talkin’ innovation…….
Our Romanian Partner will be investigating ways of securing instant
brand awareness and we would recommend that a variation on The
“Chuck & Stanley” series of radio and TV ads would be invaluable.
The strap line of “Now we’re talkin’ chicken” is instantly
recognisable all across Canada and has contributed to a sales
growth of 8% in Newfoundland.
Go to our web site and download them.
In addition, such tried and tested initiatives as direct mail and on-
line coupons are attractive promotional aids aimed at our target
market and the Mary Brown’s International Franchise Development
Team will work with our chosen Partner to develop powerful
marketing tools aimed at your target market.
Extensive market research has indicated a strong interest for this
product in Romania and to pursue this opportunity Mary Brown’s
are now looking for a Strategic Partner (Master Franchisee)
The Master Franchisee would own the exclusive rights for a period
of 20 years renewable, to develop the Mary Brown’s concept by
opening and/or sub -franchising to others, a number of stores in the
The successful applicant would receive FULL training and ongoing
operational support from the Canadian Parent
Revenues would be derived from (but not restricted to):
Royalties collected from sub franchisees
Revenues from suppliers.
Investment requirement for this exciting opportunity is negotiable
but will be in excess of Euro 500,000. This would cover the costs of
the Country Rights in addition to the development costs of opening
the first Corporate Store.
Excellent ROI (c46%)
Becoming a Mary Brown’s Master Franchisee
Joining this successful Canadian company presents a quality Master
Franchisee opportunity for the right candidate.
We are supportive, positively aggressive in our goals to achieve
success in Eastern Europe and dedicated to our franchisees’
Our Mission Statement is clear, precise and defines our goals
“To provide our customers with an exceptional dining
experience and create opportunities for our franchisees,
staff and system to grow.”
We are looking for an outstanding English speaking entrepreneur,
who may currently successfully own and operate a multi-unit retail
business, who has strong real estate experience, understanding of
procurement and distribution, with an existing or potential
relationship with a chicken processor.
You are invited to meet with the Mary Brown’s representative for a
detailed presentation in Bucharest and, why not visit us in Canada,
where you will learn more about us, our operation and history in
Canada and our international aspirations. We trust you will then
consider becoming a part of the Mary Brown’s Franchise Family
Minimum Investment & qualifications:
Financial Requirements Net Worth: Euro 1.2 million
Liquid Assets: 40% of Net Worth
Experience English speaking Entrepreneur: multi-unit
retail operator: strong real estate experience:
procurement & distribution experience:
chicken processor relationship
Multi-Unit Development A 20 Store commitment is required.
Agreement Term 20 years
Training 12 weeks (50% in Canada)
Our Local Consultant representing this opportunity
exclusively in Romania is:
FRD Center Market Entry Services
Str. Gabroveni nr. 2, Floor 4
tel: +4021 411 1460
fax: +4021 411 1461