Mary Brown's Franchise Brochure Romania


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Mary Brown's Canada Franchise Brochure for Romania

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Mary Brown's Franchise Brochure Romania

  1. 1. AN APPETITE FOR SUCCESS ? Become a Master Franchisee for MARY BROWN’S (“Now…..we’re talkin’ CHICKEN !!!”) Who are we? The first restaurant was opened in 1969 by Pat Tarrant and Cyril Fleming under the original name of Golden Skillet. The name was later changed to Mary Brown’s in honour of the wife of the US creator of the original fried chicken recipe. Further restaurants followed in Eastern Canada before embarking on a National development strategy which now sees over 75 locations across Canada in cities such as Toronto, Edmonton, Calgary and St John’s. Mary Brown’s success is based on providing a consistently superior product at affordable prices. The demograph of the target market is families in the 24-54 years age range and typically in the lower and middle classes ($30,000- $80,000 family income). Mary Brown’s is a 100% Canadian owned company and employs approximately 1000 people across Canada in its various restaurants. For more information on the locations, monthly special deals, menus, new products and a complete collection of the “Chuck & Stanley” radio ads and much more then go to:
  2. 2. A typical Mary Brown’s restaurant is either 1000 sq ft for “take out” only or 1500sq ft. seating up to 20 people. The business model is geared toward the “take out” market which represents 75% of the total sales. The strategy concerning store location is based in part on: Strip mall 30,000 population within a radius of 5 km where there is not a KFC site 40,000 population within a radius of 5 km where there is a KFC site.
  3. 3. Chicken & Taters (Canadian Style) Just some of The Range
  4. 4. Now we’re talkin’ innovation……. Our Romanian Partner will be investigating ways of securing instant brand awareness and we would recommend that a variation on The “Chuck & Stanley” series of radio and TV ads would be invaluable. The strap line of “Now we’re talkin’ chicken” is instantly recognisable all across Canada and has contributed to a sales growth of 8% in Newfoundland. Go to our web site and download them. In addition, such tried and tested initiatives as direct mail and on- line coupons are attractive promotional aids aimed at our target market and the Mary Brown’s International Franchise Development Team will work with our chosen Partner to develop powerful marketing tools aimed at your target market.
  5. 5. Extensive market research has indicated a strong interest for this product in Romania and to pursue this opportunity Mary Brown’s are now looking for a Strategic Partner (Master Franchisee) The Master Franchisee would own the exclusive rights for a period of 20 years renewable, to develop the Mary Brown’s concept by opening and/or sub -franchising to others, a number of stores in the Country. The successful applicant would receive FULL training and ongoing operational support from the Canadian Parent Revenues would be derived from (but not restricted to): Franchise fees Royalties collected from sub franchisees Revenues from suppliers. Investment requirement for this exciting opportunity is negotiable but will be in excess of Euro 500,000. This would cover the costs of the Country Rights in addition to the development costs of opening the first Corporate Store. Excellent ROI (c46%)
  6. 6. Becoming a Mary Brown’s Master Franchisee Joining this successful Canadian company presents a quality Master Franchisee opportunity for the right candidate. We are supportive, positively aggressive in our goals to achieve success in Eastern Europe and dedicated to our franchisees’ success. Our Mission Statement is clear, precise and defines our goals accurately: “To provide our customers with an exceptional dining experience and create opportunities for our franchisees, staff and system to grow.” We are looking for an outstanding English speaking entrepreneur, who may currently successfully own and operate a multi-unit retail business, who has strong real estate experience, understanding of procurement and distribution, with an existing or potential relationship with a chicken processor. You are invited to meet with the Mary Brown’s representative for a detailed presentation in Bucharest and, why not visit us in Canada, where you will learn more about us, our operation and history in Canada and our international aspirations. We trust you will then consider becoming a part of the Mary Brown’s Franchise Family Minimum Investment & qualifications: Financial Requirements Net Worth: Euro 1.2 million Liquid Assets: 40% of Net Worth Experience English speaking Entrepreneur: multi-unit retail operator: strong real estate experience: procurement & distribution experience: chicken processor relationship Multi-Unit Development A 20 Store commitment is required. Agreement Term 20 years Training 12 weeks (50% in Canada)
  7. 7. Our Local Consultant representing this opportunity exclusively in Romania is: Jackie Bojor Director FRD Center Market Entry Services Str. Gabroveni nr. 2, Floor 4 Bucharest, Romania tel: +4021 411 1460 fax: +4021 411 1461 e-mail: URL: