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Social Media Brand Plan
Social Media Brand Plan
Social Media Brand Plan
Social Media Brand Plan
Social Media Brand Plan
Social Media Brand Plan
Social Media Brand Plan
Social Media Brand Plan
Social Media Brand Plan
Social Media Brand Plan
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Social Media Brand Plan

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This is the personal brand plan I have created for myself for Michael Cayley's C1 Social Media course.

This is the personal brand plan I have created for myself for Michael Cayley's C1 Social Media course.

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  • 1. Jackie A.O’Brien Personal Brand Plan Nov. 5, 2009
  • 2. Goals <ul><li>To use my background in political science and social-cultural anthropology to communicate culturally relevant events in St. Johns and Toronto and the connections between the two </li></ul><ul><li>To expose local talent that comes from Newfoundland </li></ul>
  • 3. Objectives <ul><li>To gain over 100 followers on twitter </li></ul><ul><li>To gain a following from people relevant to my brand </li></ul><ul><li>To communicate relevant information regularly through a personal blog </li></ul><ul><li>To follow at least five relevant blogs </li></ul><ul><li>To create relationships that will compliment my career in PR </li></ul>
  • 4. Situation Analysis <ul><li>SWOT </li></ul><ul><li>Strengths: My brand is relatable to others of similar cultural and geographical background </li></ul><ul><li>Weaknesses: the outreach of my brand is limited by being inclusive to Newfoundland and Ontario </li></ul><ul><li>Opportunities: Social media outreach is Toronto is large and networking tools are readily available through the Humber PR program </li></ul><ul><li>Threats: Social media following is not as large in Newfoundland and media tools that are popular in Toronto may not be in Newfoundland </li></ul>
  • 5. Key Messages <ul><li>That Newfoundland has an emerging colourful arts and entertainment community </li></ul><ul><li>That culturally relevant events, be it political, educational or artistic, are interconnected despite geographical realities by people and social media </li></ul><ul><li>That despite cultural difference, both Newfoundland and Ontario are impacted in similar ways. </li></ul>
  • 6. Channels of Communication <ul><li>My Blog: http://jackieaobrien.wordpress.com/ </li></ul><ul><li>My Twitter account: @Jackie_Obrien </li></ul><ul><li>Facebook </li></ul><ul><li>Google reader: http://www.google.com/reader/shared/jackie.obrien123 </li></ul><ul><li>Email </li></ul>
  • 7. Strategies <ul><li>To educate my local communities about local talent, events and news </li></ul><ul><li>To gain a following in my local communities </li></ul><ul><li>To promote locally relevant talent, politics, politicians and events </li></ul>
  • 8. Tactics <ul><li>Write a locally relevant blog </li></ul><ul><li>Educate myself on areas of local interest by following relevant blogs in my reader </li></ul><ul><li>Tweet about issues and events that affect the local community </li></ul><ul><li>Network within Toronto and St. John’s using email, Facebook and Twitter </li></ul>
  • 9. Critical Path <ul><li>Nov. 3: Create new blog </li></ul><ul><li>Nov. 4: Submit brand plan </li></ul><ul><li>Nov. 5: research relevant blogs and add to reader </li></ul><ul><li>Nov. 20: Gain at least ten additional followers on Twitter </li></ul><ul><li>Nov. 25: Have networked with at least five relevant people </li></ul><ul><li>Nov. 30: gain at least 5 additional followers on Twitter </li></ul><ul><li>Dec. 5: Network with at least 10 relevant people </li></ul><ul><li>Dec. 10: Gain at least 10 additional followers on Twitter </li></ul><ul><li>Dec. 18: Have reached 100 plus followers on Twitter and networked with at least 20 relevant people </li></ul>
  • 10. Critical Path <ul><li>Daily completions: </li></ul><ul><li>1. Tweet at least one locally relevant item a day </li></ul><ul><li>2. Check reader everyday for relevant information </li></ul><ul><li>3. Network using email and facebook </li></ul><ul><li>Weekly completions: </li></ul><ul><li>1. Complete at least two blog post dealing with local issues. </li></ul>

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