Jackie A.O’Brien Personal Brand Plan Nov. 5, 2009

Goals To use my background in political science and social-cultural anthropology to communicate culturally relevant events in St. Johns and Toronto and the connections between the two To expose local talent that comes from Newfoundland

To use my background in political science and social-cultural anthropology to communicate culturally relevant events in St. Johns and Toronto and the connections between the two

To expose local talent that comes from Newfoundland

Objectives To gain over 100 followers on twitter To gain a following from people relevant to my brand To communicate relevant information regularly through a personal blog To follow at least five relevant blogs To create relationships that will compliment my career in PR

To gain over 100 followers on twitter

To gain a following from people relevant to my brand

To communicate relevant information regularly through a personal blog

To follow at least five relevant blogs

To create relationships that will compliment my career in PR

Situation Analysis SWOT Strengths: My brand is relatable to others of similar cultural and geographical background Weaknesses: the outreach of my brand is limited by being inclusive to Newfoundland and Ontario Opportunities: Social media outreach is Toronto is large and networking tools are readily available through the Humber PR program Threats: Social media following is not as large in Newfoundland and media tools that are popular in Toronto may not be in Newfoundland

SWOT

Strengths: My brand is relatable to others of similar cultural and geographical background

Weaknesses: the outreach of my brand is limited by being inclusive to Newfoundland and Ontario

Opportunities: Social media outreach is Toronto is large and networking tools are readily available through the Humber PR program

Threats: Social media following is not as large in Newfoundland and media tools that are popular in Toronto may not be in Newfoundland

Key Messages That Newfoundland has an emerging colourful arts and entertainment community That culturally relevant events, be it political, educational or artistic, are interconnected despite geographical realities by people and social media That despite cultural difference, both Newfoundland and Ontario are impacted in similar ways.

That Newfoundland has an emerging colourful arts and entertainment community

That culturally relevant events, be it political, educational or artistic, are interconnected despite geographical realities by people and social media

That despite cultural difference, both Newfoundland and Ontario are impacted in similar ways.

Channels of Communication My Blog: http://jackieaobrien.wordpress.com/ My Twitter account: @Jackie_Obrien Facebook Google reader: http://www.google.com/reader/shared/jackie.obrien123 Email

My Blog: http://jackieaobrien.wordpress.com/

My Twitter account: @Jackie_Obrien

Facebook

Google reader: http://www.google.com/reader/shared/jackie.obrien123

Email

Strategies To educate my local communities about local talent, events and news To gain a following in my local communities To promote locally relevant talent, politics, politicians and events

To educate my local communities about local talent, events and news

To gain a following in my local communities

To promote locally relevant talent, politics, politicians and events

Tactics Write a locally relevant blog Educate myself on areas of local interest by following relevant blogs in my reader Tweet about issues and events that affect the local community Network within Toronto and St. John’s using email, Facebook and Twitter

Write a locally relevant blog

Educate myself on areas of local interest by following relevant blogs in my reader

Tweet about issues and events that affect the local community

Network within Toronto and St. John’s using email, Facebook and Twitter

Critical Path Nov. 3: Create new blog Nov. 4: Submit brand plan Nov. 5: research relevant blogs and add to reader Nov. 20: Gain at least ten additional followers on Twitter Nov. 25: Have networked with at least five relevant people Nov. 30: gain at least 5 additional followers on Twitter Dec. 5: Network with at least 10 relevant people Dec. 10: Gain at least 10 additional followers on Twitter Dec. 18: Have reached 100 plus followers on Twitter and networked with at least 20 relevant people

Nov. 3: Create new blog

Nov. 4: Submit brand plan

Nov. 5: research relevant blogs and add to reader

Nov. 20: Gain at least ten additional followers on Twitter

Nov. 25: Have networked with at least five relevant people

Nov. 30: gain at least 5 additional followers on Twitter

Dec. 5: Network with at least 10 relevant people

Dec. 10: Gain at least 10 additional followers on Twitter

Dec. 18: Have reached 100 plus followers on Twitter and networked with at least 20 relevant people

Critical Path Daily completions: 1. Tweet at least one locally relevant item a day 2. Check reader everyday for relevant information 3. Network using email and facebook Weekly completions: 1. Complete at least two blog post dealing with local issues.

Daily completions:

1. Tweet at least one locally relevant item a day

2. Check reader everyday for relevant information

3. Network using email and facebook

Weekly completions:

1. Complete at least two blog post dealing with local issues.