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World Wrestling Entertainment, Inc. Key Performance Indicators

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  • 1. World Wrestling Entertainment, Inc. Key Performance Indicators Calendar Years: 2008 - 2010 (Data shown is through January 31, 2010) March 4, 2010
  • 2. Basis of Presentation Operating metrics as shown in the following schedules are presented on a calendar basis, with the full year reflecting the twelve month periods ending December 31st of 2008, 2009 and 2010. Forward Looking Statements: This presentation contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include risks relating to maintaining and renewing key agreements, including television distribution agreements; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete; acceptance of the Company's brands, media and merchandise within those markets; uncertainties relating to regulatory and litigation matters; risks resulting from the highly competitive nature of our markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to our film business and any new business initiative which we may undertake; risks relating to the large number of shares of common stock controlled by members of the McMahon family; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition, our dividend is significant and is dependent on a number of factors, including, among other things, our liquidity and historical and projected cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends, general economic and competitive conditions and such other factors as our Board of Directors may consider relevant, including a waiver by the McMahon family of a portion of the dividends. 1
  • 3. Live Event Attendance (Average Quarterly Paid Attendance) North America International (Average attendance in thousands) (Average attendance in thousands) 10.0 12.0 1 MONTH = JANUARY 8.2 8.0 10.0 9.0 9.3 9.1 9.1 7.2 6.9 8.3 8.5 6.9 8.1 6.4 6.6 6.1 5.8 8.0 6.0 5.3 6.6 6.0 4.0 4.0 2.0 2.0 0.0 0.0 Q1* Q2 Q3 Q4 Q1* Q2 Q3 Q4 2008 2009 2010 2008 2009 2010* Number of Events Number of Events Q1* Q2 Q3 Q4 Q1* Q2 Q3 Q4 2008 66 52 77 47 2008 8 31 12 26 2009 83 51 77 57 2009 4 27 17 26 2010* 26 2010* * 2010 attendance and number of events are through January 31, 2010. Note: WrestleMania occurred in the second quarter of 2009 and in the first quarter of 2008. Excluding WrestleMania, Q2 2009 North American attendance reached 7,200 fans per event and Q1 2008 Average North American attendance reached 6,300 fans per event. 2
  • 4. Pay-Per-View Buys (Buys in 000s) TOTAL BUYS AVERAGE CURRENT PERIOD BUYS† (includes prior period) (per event) 3,000 700 640 1 MONTH = JANUARY 1 MONTH = JANUARY 2,500 600 361 2,033 500 462 2,000 1,819 400 352 1,500 295 1,063 300 268 1,012 1,017 230 232 232 818 926 1,000 836 200 490 500 100 0 0 Q1* Q2 Q3 Q4 Q1* Q2 Q3 Q4 2008 2009 2010* 2008 2009 2010* Number of Events Q1* Q2 Q3 Q4 2008 3 4 3 4 2009 2 5 3 4 2010* 1 † Reflects the average current quarter buys of monthly Pay-Per-View events. *2010 buys and number of events are through January 31, 2010; the buys shown are based on preliminary estimates. Note: WrestleMania occurred in the second quarter of 2009 and in the first quarter of 2008. Excluding WrestleMania, Q2 2009 had an average of 200 3 buys and Q1 2008 had an average of 431 buys.
  • 5. Pay-Per-View Buys (Buys in 000s) 1300 1200 1100 1000 900 800 # of Buys 700 600 500 400 300 200 100 0 (Jan) (Feb) (Mar/Apr) (Apr/May) (May) (June) (June/July) (June/July) (Aug) (Sep) (Oct) (Oct/Nov) (Nov) (Dec) (D ) B nia ay h lam ble ns s t er s les GA oin ell las ts rie a ir D mb pi o Ma igh um aC rS Ru Se gP ck Ch nt ha e m gR lR Ba me me st l in me v. in ha d nC ak re r ya an dg in ell m Su fC t re gg W Ro re t io Su Ju /H s to Ex /B er ra ina cy gh en d d/ /B er ad im an ay i giv /N M El ,L St nd e for No t/ les nc Ou t Su gh Un ea ab Ni ay er ng /T yb e W on Ve On o/C No d ed d/ bo oo ag Ta Bl m Ar ad /B W EC 2008 2009 2010* • Reflects current year buys of monthly Pay-Per-View events. Excludes buys recorded on a cash basis in subsequent years. * 2010 current year buys are through January 31, 2010 and are based on preliminary estimates. 4
  • 6. Home Video Gross DVD Units Shipped (in 000s) 1,600 1 MONTH = 1,400 JANUARY 1,304 1,179 1,200 940 1,000 912 886 833 847 800 730 600 400 275 200 0 Q1* Q2 Q3 Q4 2008 2009 2010* Effective DVD Price Significant 2009 Releases (Gross revenue per unit shipped) Release TITLE Gross units Date shipped in Qtr. Q1* Q2 Q3 Q4 (5/19) Q2 WrestleMania 25 203K 2008 $15 $15 $16 $17 (252K LTD) 2009 $15 $15 $13 $15 (8/25) Q3 Rise and Fall of WCW 130K (176K LTD) 2010* $15 (2/10) Q1 The Best of Saturday 104K Night’s Main Event (134K LTD) (9/15) Q3 Best of Smackdown 10th 95K * 2010 DVD units and pricing are through January 31, 2010. Anniversary (169K LTD) 5
  • 7. Digital Media Internet Traffic & Usage Online Merchandise Sales Averages Per Month (millions) WWEShop.com Orders (000s) 40 1 MONTH = JANUARY 140 600 120 123 503 120 30 Unique Visitors 424 100 1 MONTH = JANUARY 411 408 450 Page Views 394 379 377 331 80 71 70 20 385 68 62 15.9 15.8 15.3 300 60 14.2 13.2 14.3 13.4 13.2 60 55 12.3 10 40 150 18 20 0 0 0 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1* Q1* Q2 Q3 Q4 2008 2009 2010 Unique Visitors Page Views 2008 2009 2010* * 2010 traffic and usage data, as well as online merchandise sales, are Average Time Spent Per Monthly Unique Visitors through January 31, 2010. (in minutes) Q1* Q2 Q3 Q4 2008 25 23 23 22 2009 23 22 20 20 2010* 17 Source: Omniture 6