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The capability of a firm to create and sustain competitive advantage depends on the competitive effectiveness of its value chain
The competitiveness of the value chain, in turn, is heavily influenced by the firm’s relationships with clients, shareholders, employees and other stakeholders
Stakeholder management helps create and sustain competitive advantage
Competitive advantage is determined by the corporate value chain Claims & Liability Manage- ment Product Design & Develop- ment Marketing Under- writing Distri- bution Policy Admini- stration Asset & Liability Manage- ment Source: Schanz