Foodservice Rewards KPI Q1 2007 Update
Key performance indicators <ul><li>Acquisition </li></ul><ul><li>Acquisition Quality </li></ul><ul><li>Immersion </li></ul...
Indicator Dashboard Acquisition Acquisition Quality Immersion Conversion Interaction Retention # Enrollments by Quarter  P...
Key performance indicators <ul><li>Acquisition </li></ul><ul><li>Acquisition Quality </li></ul><ul><li>Immersion </li></ul...
Acquisition # Enrollments by Quarter Metric Interpretation:  An operator has enrolled and been verified.
Key performance indicators <ul><li>Acquisition </li></ul><ul><li>Acquisition Quality </li></ul><ul><li>Immersion </li></ul...
Acquisition Quality Percent With 10+ Codes in First 30 Days  what percent of those redeemed 10 or more product codes in th...
Key performance indicators <ul><li>Acquisition </li></ul><ul><li>Acquisition Quality </li></ul><ul><li>Immersion </li></ul...
Immersion Percent With 5+ Products in First 30 Days what percent of those redeemed product codes for 5 or more unique prod...
Immersion Percent With 2+ Sponsors in First 30 Days what percent of those redeemed product codes for 2 or more unique spon...
Key performance indicators <ul><li>Acquisition </li></ul><ul><li>Acquisition Quality </li></ul><ul><li>Immersion </li></ul...
Conversion Percent With 5+ Different Products First 30 Days and Days 31 – 120 their first 30 days, what percent of those r...
Conversion Percent With 2+ Different Sponsors First 30 Days and Days 31 – 120 their first 30 days, what percent of those r...
Conversion # of Products Redeemed the percent breakdown by unique number of products. Metric Interpretation:  Of the parti...
Conversion # of Sponsors Redeemed the percent breakdown by unique number of Sponsors. Metric Interpretation:  Of the parti...
Key performance indicators <ul><li>Acquisition </li></ul><ul><li>Acquisition Quality </li></ul><ul><li>Engagement </li></u...
Interaction Overall FSR Satisfaction to the program, operators are generally satisfied with the program.  satisfaction wit...
Interaction Satisfaction with Value of Earnings in Comparison to Effort of Participation
Key performance indicators <ul><li>Acquisition </li></ul><ul><li>Acquisition Quality </li></ul><ul><li>Immersion </li></ul...
Retention New Enrollee Retention Rate 180 day lapse, a new participant has attrited if they never redeemed a code again.  ...
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Key Performance Indicators

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Key Performance Indicators

  1. 1. Foodservice Rewards KPI Q1 2007 Update
  2. 2. Key performance indicators <ul><li>Acquisition </li></ul><ul><li>Acquisition Quality </li></ul><ul><li>Immersion </li></ul><ul><li>Conversion </li></ul><ul><li>Interaction </li></ul><ul><li>Retention </li></ul>Customer Life Cycle KPI Metrics Acquisition Acquisition Quality Immersion Conversion Customer Interaction Retention
  3. 3. Indicator Dashboard Acquisition Acquisition Quality Immersion Conversion Interaction Retention # Enrollments by Quarter Percent With 10+ Codes in First 30 Days Percent With 5+ Products in First 30 Days # of Products Redeemed Enrollment vs Attrition Overall FSR Satisfaction
  4. 4. Key performance indicators <ul><li>Acquisition </li></ul><ul><li>Acquisition Quality </li></ul><ul><li>Immersion </li></ul><ul><li>Conversion </li></ul><ul><li>Interaction </li></ul><ul><li>Retention </li></ul>
  5. 5. Acquisition # Enrollments by Quarter Metric Interpretation: An operator has enrolled and been verified.
  6. 6. Key performance indicators <ul><li>Acquisition </li></ul><ul><li>Acquisition Quality </li></ul><ul><li>Immersion </li></ul><ul><li>Conversion </li></ul><ul><li>Interaction </li></ul><ul><li>Retention </li></ul>
  7. 7. Acquisition Quality Percent With 10+ Codes in First 30 Days what percent of those redeemed 10 or more product codes in their first 30 days. Metric Interpretation: Of the &quot;newly enrolled&quot; participants who redeemed at least one product code in their first 30 days,
  8. 8. Key performance indicators <ul><li>Acquisition </li></ul><ul><li>Acquisition Quality </li></ul><ul><li>Immersion </li></ul><ul><li>Conversion </li></ul><ul><li>Interaction </li></ul><ul><li>Retention </li></ul>
  9. 9. Immersion Percent With 5+ Products in First 30 Days what percent of those redeemed product codes for 5 or more unique products in their first 30 days. Metric Interpretation : Of the &quot;newly enrolled&quot; participants who redeemed at least one product code in their first 30 days,
  10. 10. Immersion Percent With 2+ Sponsors in First 30 Days what percent of those redeemed product codes for 2 or more unique sponsors in their first 30 days. Metric Interpretation: Of the &quot;newly enrolled&quot; participants who redeemed at least one product code in their first 30 days,
  11. 11. Key performance indicators <ul><li>Acquisition </li></ul><ul><li>Acquisition Quality </li></ul><ul><li>Immersion </li></ul><ul><li>Conversion </li></ul><ul><li>Interaction </li></ul><ul><li>Retention </li></ul>
  12. 12. Conversion Percent With 5+ Different Products First 30 Days and Days 31 – 120 their first 30 days, what percent of those redeemed product codes for 5 or more unique products in days 31 to 120. Metric Interpretation: Of the &quot;newly enrolled&quot; participants who redeemed product codes for 5 or more unique products in
  13. 13. Conversion Percent With 2+ Different Sponsors First 30 Days and Days 31 – 120 their first 30 days, what percent of those redeemed product codes for 2 or more unique sponsors in days 31 to 120. Metric Interpretation : Of the &quot;newly enrolled&quot; participants who redeemed product codes for 2 or more unique sponsors in
  14. 14. Conversion # of Products Redeemed the percent breakdown by unique number of products. Metric Interpretation: Of the participants who redeemed product codes each quarter, what is
  15. 15. Conversion # of Sponsors Redeemed the percent breakdown by unique number of Sponsors. Metric Interpretation: Of the participants who redeemed product codes each quarter, what is
  16. 16. Key performance indicators <ul><li>Acquisition </li></ul><ul><li>Acquisition Quality </li></ul><ul><li>Engagement </li></ul><ul><li>Conversion </li></ul><ul><li>Interaction </li></ul><ul><li>Retention </li></ul>
  17. 17. Interaction Overall FSR Satisfaction to the program, operators are generally satisfied with the program. satisfaction with Foodservice Rewards and value vs. effort. These measures indicate that while improvements can be made Background: An online operator survey was completed in August 2005. Among the many issues addressed were
  18. 18. Interaction Satisfaction with Value of Earnings in Comparison to Effort of Participation
  19. 19. Key performance indicators <ul><li>Acquisition </li></ul><ul><li>Acquisition Quality </li></ul><ul><li>Immersion </li></ul><ul><li>Conversion </li></ul><ul><li>Interaction </li></ul><ul><li>Retention </li></ul>
  20. 20. Retention New Enrollee Retention Rate 180 day lapse, a new participant has attrited if they never redeemed a code again. a quarter and then looking forward to see if they had another transaction within 180 days. Once identified as having a Metric Interpretation: New Enrollee Retention is calculated by looking at a new participant’s transaction within

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