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Louisville Executive Resource Network Presentation 1 13 2010
Louisville Executive Resource Network Presentation 1 13 2010
Louisville Executive Resource Network Presentation 1 13 2010
Louisville Executive Resource Network Presentation 1 13 2010
Louisville Executive Resource Network Presentation 1 13 2010
Louisville Executive Resource Network Presentation 1 13 2010
Louisville Executive Resource Network Presentation 1 13 2010
Louisville Executive Resource Network Presentation 1 13 2010
Louisville Executive Resource Network Presentation 1 13 2010
Louisville Executive Resource Network Presentation 1 13 2010
Louisville Executive Resource Network Presentation 1 13 2010
Louisville Executive Resource Network Presentation 1 13 2010
Louisville Executive Resource Network Presentation 1 13 2010
Louisville Executive Resource Network Presentation 1 13 2010
Louisville Executive Resource Network Presentation 1 13 2010
Louisville Executive Resource Network Presentation 1 13 2010
Louisville Executive Resource Network Presentation 1 13 2010
Louisville Executive Resource Network Presentation 1 13 2010
Louisville Executive Resource Network Presentation 1 13 2010
Louisville Executive Resource Network Presentation 1 13 2010
Louisville Executive Resource Network Presentation 1 13 2010
Louisville Executive Resource Network Presentation 1 13 2010
Louisville Executive Resource Network Presentation 1 13 2010
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Louisville Executive Resource Network Presentation 1 13 2010

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  • 1. Social Media Networking where the world is going, you need to go Junction Consulting LLC “Putting Organizations on the Road to Growth”
  • 2. Networking Junction Consulting LLC “Putting Organizations on the Road to Growth”
  • 3. Social Networking Junction Consulting LLC “Putting Organizations on the Road to Growth”
  • 4. Overview:  Social networking truly is the new way of the world. With print on the decline and the number of bookmarking, sharing and blogging sites increasing every day, this is one medium that is demanding attention – and it’s either get in or be left in the dust.  When used correctly and effectively, these sites have the power to deliver your message – whatever that is – to more people than you ever dreamed possible.  Three things you can do – Publish, Share, Network ◦ The more you publish, the more search engines will find you. ◦ When you share, you can promote yourself, your services & your partners. ◦ And networking is all about building and maintaining the relationships that allow you to help others, and, for them to help you. Junction Consulting LLC “Putting Organizations on the Road to Growth”
  • 5.  Begin becoming a valuable member of the community  First, create profiles on the following top social networking, microblogging and blogging sites: ◦ Social Networking  LinkedIn  Facebook  MySpace  You Tube ◦ Microblogging  Twitter ◦ Blogging  Blogger  WordPress Junction Consulting LLC “Putting Organizations on the Road to Growth”
  • 6.  LinkedIn has: ◦ 55 million users ◦ All Fortune 500 companies  and most of the next 500 ◦ Users from 150+ countries  LinkedIn is your business suit ◦ Show case your resume ◦ Spotlight recommendations ◦ Demonstrate expertise ◦ Build connections ◦ Engage in job search ◦ Link to your blog or website Junction Consulting LLC “Putting Organizations on the Road to Growth”
  • 7. Where to begin  Craft your profile – get to 100% ASAP  Pay attention to the little things ◦ Summary ◦ Specialties ◦ Professional photo ◦ Additional Information  Ask for recommendations from those who know the quality of your work  Use Slideshare, Box.net, Amazon, etc. to demonstrate expertise Junction Consulting LLC “Putting Organizations on the Road to Growth”
  • 8. Building a network  There are a wide variety of approachs ◦ From a small, tight group made of just those you know personally, ◦ To a strategic mix of those you know and those you want to know (whether for business or other reasons), ◦ To “scalp-hunters” – those who use LION or tout huge numbers of connections in their headlines  Beware – some, but not all of them are spammers  Find connections by importing your Outlook, Gmail, etc. address book  Don’t be too broadbrush in your invites or you may hit the dreaded “IDK” roadblock Junction Consulting LLC “Putting Organizations on the Road to Growth”
  • 9. Larry: I’d like to add you to my professional network on LinkedIn. - Jack Tillman vs Larry: I really enjoyed your presentation at our local library on Tuesday. I’d appreciate it if you’d allow me to add you to my professional network on LinkedIn. Thanks, - Jack Tillman Tip: Take the time to personalize your invites Junction Consulting LLC “Putting Organizations on the Road to Growth”
  • 10. Search jobs & companies  Search Jobs by  Companies by ◦ Title ◦ Hierarchy ◦ Company ◦ Titles ◦ Location ◦ Connections ◦ Locations ◦ New Hires ◦ Current Employees ◦ Former Employees Junction Consulting LLC “Putting Organizations on the Road to Growth”
  • 11. Ask questions and share your knowledge Junction Consulting LLC “Putting Organizations on the Road to Growth”
  • 12. Use groups to connect, converse, & learn You can join up to 50 at a time Junction Consulting LLC “Putting Organizations on the Road to Growth”
  • 13.  Facebook ◦ Largest single social network ◦ 320 million+ users ◦ 100 million unique visitors  Facebook is your business casual ◦ Site is perfect for grabbing the attention of educated professionals Junction Consulting LLC “Putting Organizations on the Road to Growth”
  • 14. Where to begin  Like LinkedIn, with a profile  Import contacts & serach via a specific school or company  Post new material twice a week and participate in groups  Use the events, photos and notes features to keep your page current Junction Consulting LLC “Putting Organizations on the Road to Growth”
  • 15.  With Facebook you can create a business page in addition to a personal page ◦ System asks you if you want to do so when you first register ◦ Due to the nature of the site, create a business page with an interesting catchy angle. e.g. use a tagline as the name of the page and your company’s name as the secondary title Junction Consulting LLC “Putting Organizations on the Road to Growth”
  • 16. Junction Consulting LLC “Putting Organizations on the Road to Growth”
  • 17. Status updates & news stream Junction Consulting LLC “Putting Organizations on the Road to Growth”
  • 18. Quality, not quantity. Junction Consulting LLC “Putting Organizations on the Road to Growth”
  • 19.  Twitter ◦ 52+ million users ◦ Fastest growing social network  Twitter is your cocktail party ◦ It is the best vehicle for frequency outreach and reaching the masses. ◦ It truly is the billboard advertising of today – minus the cost. Junction Consulting LLC “Putting Organizations on the Road to Growth”
  • 20. Junction Consulting LLC “Putting Organizations on the Road to Growth”
  • 21.  Twitter is: ◦ Message of 140 characters or less  Think haiku ◦ Real time conversations broadcast to the entire network or Direct messages ◦ You can follow people you want to know  Experts, Current or potential customers  You can create an audience that follows you Junction Consulting LLC “Putting Organizations on the Road to Growth”
  • 22. Twitter: Finding a market Twitter has search capabilities, so use them – find people you know, people you think sound interesting and people you think want to hear what you’re all about. Research shows about 15 percent of the people you follow will then follow you. Tweet using the budurl service so you can track readership numbers Junction Consulting LLC “Putting Organizations on the Road to Growth”
  • 23.  Online social networking takes time and patience – just like the face to face version  Posting information is not enough. ◦ It’s important to converse with people by posting on others’ blogs, writing @replies on Twitter, answering questions on LinkedIn, etc.  Engage with others – it will pay off. Junction Consulting LLC “Putting Organizations on the Road to Growth”

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