It is predicted that by the year 2015, three billion people will have created eight billion terabytes of data. As the amount of available data erupts, what marketers do with it is more important than ever.
A data-driven marketing strategy can help you harness this data to drive ROI - but where to start? Analysing email open rates and tweaking display copy is simply not enough any more: Your strategy must encompass everything from collecting data to connecting online and offline sources, predicting customer behaviour and more!
Join Mark Ash, Media Director at Teradata eCircle, as he examines the results of the recent ‘European Data-Driven Marketing Survey’ to find out how marketers are currently using their data and offer you key strategies to create an integrated customer experience and generate ROI.
Register for this live, interactive webinar to learn:
- The results of the European Data-Driven Marketing Survey
- What challenges marketers face to deliver an integrated customer experience, and what these mean for your organisation
- How you can address these challenges to better profit from today's multi-channel reality