The first step I took when creating all of my items was to look at existing material to the find the conventions of each form of media. By doing this, it allowed me to refer to the conventions while creating my own work. This means that I was more likely to stick to these conventions and therefore making my work look a lot more professional and realistic.
Digipack Front CoverBefore I started to create my digipack, I focused a lot of my attention on just thefront cover, creating a huge mind map comparing album front covers from a rangeof different bands. I found that different bands had different conventions apparentin all of their album artwork. For example, Muse use very abstract album coversthat don’t often have clear links to the band or the album, whereas the Foo Fightershave a clear layout that is apparent in all of their front covers. When choosing whatstyle I would like my album cover to be I looked at previous Enter Shikari albumsand found that they used a similar style as the Foo Fighters and decided to followthis . This layout is a simple logo in the centre that relates to either the band or thealbum and then simply the album and band name at the top and bottom of thecover. Enter Shikari often use a patterned background opposed to the Foo Fightersbold single colour backgrounds. By sticking to the conventions specific of EnterShikari I felt that it would give my product more realism and make my product seemlike an Enter Shikari product opposed to an imitation. However, when it came toactually creating the front cover I came to some difficulty with creating thepatterned background as I could not make it look professional and therefore in theend I took a different approach, taking a picture that I had taken and distorting it sothat it was not completely recognisable. I feel that this challenges the conventions Idiscovered however I still feel that it creates a suitable effect for the targetaudience.
Digipack When I started work on my digipack I looked around the house to find any digipacks that I owned so that I could compare them and find similarities. I found a few digipacks ranging across different genres of music and one of them was even from the band that I was creating my digipack for. By having a range of music genres it allowed me to spot the obvious conventions but also the genre specific ones. One convention that was obvious throughout every digipack was to have a theme that runs throughout the digipack and I felt that it was vital that I did this when creating my product. I chose the theme of the train station from our video making sure that every image related to this . I also found that digipacks use the same colour scheme throughout the digipack, which obviously contributes to the theme of the digipack. It was very easy to make sure I stuck to the colour scheme as all of the images I used were from the same night and therefore the lighting and colour palette are identical throughout the images. I also made sure that I used the same colours for all of the writing and titles throughout the digipack, using red and white as the two main colours. When looking at digipacks I came across the idea of having one main image across the three middle panels and I felt that this was very effective and wanted to try and use it effectively in my digipack. This is not a common convention but it is one that I felt was very effective so I decided to try it out and I really liked the outcome. I also made sure to look at the little details when conducting my research as this is what would make my digipack seem a lot more professional. This included the use idea of information about the record label, the production and distribution of the product and also the barcode. I made sure that I included all of these when creating my digipack and also included the website at the bottom. I wanted to keep my digipack as simple and professional as possible and therefore I stuck to the conventions pretty tightly and generally didn’t really develop or challenge them.
I looked at a variety of rock album adverts when starting my work on my poster. Similar to the digipack, I looked at a range of genres, ranging from You Me At Six to the Basement Jaxx to find both general and genre specific conventions.
The first major convention that I discovered was that the poster always contained the album artwork and therefore found it vital that I should stick to this. Therefore, when creating my poster I included the cartoon earth logo that I created for the digipack making it the focus of the poster and therefore linking both the poster and the digipack together. I could not spot a certain convention or trend when looking at the backgrounds of other adverts and therefore I decided that I wanted to relate it to my logo, creating a starry space themed background to match the earth logo and felt that it was very effective. I also found that the band title is often identical to as it is on the digipack and I wanted to replicates this effect to ensure that all of my products could be linked together well. All of the posters I looked at contained the album title in a big bold font at the bottom of the page followed by the release date. I decided to follow this trend also making sure to stick to the colour scheme. A few of the posters contained the words “includes the singles.” I decided that I wanted to use this on my poster as it adds a sense of realism to the poster and would mean that people are more likely to buy the album if they know and like the singles. Not a lot of album adverts include information regarding the record label, however I chose to include the record labels names as I felt that it was worth mentioning and it adds more to the poster without taking up any valuable space. This is an example of me challenging the conventions. Another example of me challenging conventions is my use of reviews on my poster. From what I could see a lot of posters didn’t include visible reviews however I decided that I would because it instantly says something about the album without even reading the poster. Also, I have not come across another advert that chose to place the reviews in the same place as myself. I felt by placing them right at the top of the page in a large font that it would make the advert standout as the well known logos are instantly recognised and stand out. Like most album adverts I included the link to the band’s website, however I made it a fair bit larger and more visible than other adverts I came across as I feel that it is a very important piece of information.
Before starting this section of the coursework, I already had a generally good idea about the general conventions and what to expect from as music video as I spend a lot of my time watching music videos at home. However, I began to analyse some music videos in more detail to gain a greater insight.
One major decision that we made while in the editing process of our video goes against most common conventions. This was the use of slow fades to transition shots, we decided to do this as our song is a very slow song and we feel that it helped to build and create emotion that would not be possible with the use of normal cuts. Most music videos just use cuts between shots and this is therefore an example of challenging conventions. We decided to use a linear storyline that helps you to follow the video which is a fairly common convention of standard music videos. We decided to do this as it allowed the viewer to create a connection with the main character and therefore increases the emotion that is created. When looking at videos, I found that there are two types of music videos; serious videos that relate to the song or a funny/abstract video that doesn’t relate to the song totally. I thought that if we were to try an abstract/funny video it would be a lot harder to pull off well and therefore went for the serious style of music video. Like many music videos we wanted to include a lead singer that sings various lyrics throughout the video, however we felt that not too much of the video should be singing. This also allowed us to demonstrate our ability to lip synch.
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